The Importance Of Color Psychology

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Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colours can also enhance the effectiveness of placebos. For example, red or orange pills are generally used as stimulants.
Colour can indeed influence a person; however, it is important to remember that these effects differ between people. Factors such as gender, age, and culture can influence how an individual perceives color. For instance, heterosexual men tend to report that red outfits enhance female attractiveness, while heterosexual females deny any outfit color impacting that of men. Color psychology is also widely used in marketing and branding. Many marketers see color as an important …show more content…

Van Gogh started painting Irises within a week of entering the asylum, in May
1889, working from nature in the hospital garden. There is a lack of the high tension which is seen in his later works. He called painting "the lightning conductor for my illness" because he felt that he could keep himself from going insane by continuing to paint. …show more content…

Dora Maar was Picasso's mistress from 1936 until 1944.
In the course of their relationship, Picasso painted her in a number of guises, some realistic, some benign, others tortured or threatening. Picasso explained:
"For me she's the weeping woman. For years I've painted her in tortured forms, not through sadism, and not with pleasure, either; just obeying a vision that forced itself on me. It was the deep reality, not the superficial one."
"Dora, for me, was always a weeping woman.... And it's important, because women are suffering machines." [2]

April Love is a painting by the Pre-Raphaelite painter Arthur Hughes which was created between 1855 and 1856. It was first exhibited at the Royal Academy of Arts in 1856. [3]
After reviewing the previous paintings and the historic and cultural progressive perception of the purple color, we can presume that the color perception prone to cultural influence and this perception roots goes all the ways back to the dawn of history of mankind. The artist may find the flowing of anger, greed, sorrow or mercy in this color she can express it in any way to express truly her feeling and

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