The Impact Of Nintendo Co And Japan

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This term paper will discuss information about the console maker and video gaming industry giant Nintendo Co., Ltd. Information such as a brief history from conception to present, the many products produced and size of the company will be covered as well as where the company has subsidiaries. This paper will briefly discuss the political and economic system employed in Japan and the influence the government has on the nation’s economy. This paper will discuss the influence of Japanese culture and problems a new comer would face trying to compete in a world dominated by Nintendo Co., Ltd. Since the early 1990’s, the Foreign Direct Investment has impacted many companies around the world and this paper will discuss what the impact has been for Nintendo Co., Ltd and Japan. This paper will briefly discuss the regional economic integration and the effects that have been felt by Nintendo Co., Ltd and Japan. The government’s strategy for influencing trade and trade controls that Japan has developed will be covered in this paper. This paper will discuss what Nintendo Co., Ltd has in store for the company’s international expansion strategy. This paper will briefly discuss the philosophy Nintendo Co., Ltd will need to maintain its competitive edge in the video gaming industry.

Company Information
Nintendo Co., Ltd is one of the first and most recognized companies in the video game business and participates in creating, making, and distributing handheld and home console devices and related software globally. It offers video gaming products, including the Nintendo Entertainment System (NES), the Super Nintendo Entertainment System (SNES), Nintendo 64, Nintendo GameCube, Nintendo DSi, DSi XL, the Nintendo 2DS, 3DS, Wii, and Wii U ga...

... middle of paper ...

...commercials can most often be seen during prime time television and during daytime media. The idea is to get the content seen by those most likely to purchase the product.
Conclusion
Nintendo Co., Ltd has a strong hold in Japan; the loyalty of the locals to buy products made and owned in country will continue to help secure the company’s future in Japan. Globally, Nintendo Co., Ltd should expand its products to include applications for smart devices such as tablets and smart phones. Expanding to smart devices will help the company stay competitive with other game console industries. Their marketing strategy of targeting the population that has never owned a gaming console has the ability to be advantageous. Nintendo Co., Ltd has a strong future producing new innovative games and consoles and will continue to be a major participant in the gaming industry.

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