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Media's effect on current culture and sexuality
Media influence on youth
Media influence on youth
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When I was first given this assignment it made me a bit uneasy. I was nervous about writing an extended essay on one particular topic. Being that there are so many social issues that need to be brought to light I was having a little trouble sticking to just one. However, with some guidance and encouragement I decided to finally settle with the issue of sex in the media. Within this extended essay I will attempt to shine light on the history of sex in advertisement and examples of different ads, prove sex sells any and everything, the role the media plays in our youth’s lives and creates hyperactive sexual development in children between thirteen and seventeen years old and how the media degrade women and associate them as mere objects. I will also provide various definitions of sex in the media, visual representation of gratuitous exposure in the media, statistics and interviews by people who support my position and oppose it.
Gratuitous sexual publicity in the media is destroying our children’s youth.
Which is the primary reason for my selection on this topic. I have witnessed the effects of television, music, cartoons, movies and video games on youths in my community, even in my own home. My little sister who is about 13 years old has grown up way faster than I did when I was her age, as well as my 14-year-old cousin who can already have a full conversation about sex. When asked where does she learn it from her reply is simply, television. It frightens me that they can comprehend the concept of sex and how it is done easily, but is naive about the consequences and aftermath of its actions. It angers me that the media does not tell both sides of the story; they flaunt sex, yet they do not advise you about protection and how it...
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...men becomes one of a passive and vulnerable person, rather than one who is assertive and in charge. She is illustrated with her finger in her mouth and looking timidly to the side or downward. This is NOT an image of power nor respect. However the way a man is depicted in the media is quite opposite. Men are most often shown in an active posture: legs apart, firmly on the ground with his chest poked out and his arms crossed. If they are not standing they are doing something active or taking hold of a passive woman.
Women are typically “broken up” in the media majority of the time. In those cases, it is not just a full figured woman on display, but rather her legs, butt, stomach or breast. One Guess Eyewear ad has a man’s head resting on a woman’s torso. While her breasts are visible, her head is not. Skyy Vodka continually uses women’s legs in their advertisements
This thought has been held on for far too long. In a consumer-driven society, advertisements invade the minds of every person who owns any piece of technology that can connect to the internet. Killbourne observes that “sex in advertising is pornographic because it dehumanizes and objectifies people, especially women,” (271). Advertising takes the societal ideology of women and stereotypes most kids grow up learning and play on the nerves of everyone trying to evoke a reaction out of potential customers, one that results in them buying products.
“In 2005, out of 68% of TV shows that showed steamy sexual content, only 15% discussed risk and responsibility. And it’s not just movies and TV: Music, video games, and the Internet are also filled with sexually explicit, often-degrading messages that can shape kids’ attitudes about sex.” (greatschools.org)
Media is different forms of communication, such as radio, newspapers, and television, that are directed to mass audiences. Kilbourne’s presentation explores how media, specifically advertisements, have unrealistic and unhealthy perceptions of beauty, perfection and sexuality.
The entertainment that television is now portraying is not exactly what the younger society of America needs to be exposed to, but unfortunately in today's economy that is the only kind of entertainment that sells. There is so much unnecessary exposure to violence, aggressive behavior, and sexual acts now being broadcasted daily on television, movies, music, and even the news. The broadcasting systems are now targeting younger children and teens. The crime rates have skyrocketed due to delinquent juvenile behavior over the past ten years. The whole viewing society is now becoming very tolerant and at ease with sex and violence. Youth and children are picking up on these behaviors daily. Studies have shown that by the age of 18, the average American teen will have viewed around 200,000 acts of violence on television. The violence and sexual content that television and music are now portraying has negatively influenced younger children and teens to commit murder, exhibit aggressive behavior, and become tolerant of violence and sex.
Today, I believe that children are being sexualized earlier and earlier, mostly in light of the fact that they are being presented to sexual material in videos, music and different sorts of media. I think that early exposure to sexually graphic material is likely to have a negative influence and a potentially dangerous impact on children under the age of 18. Although young children do not understand sex or its function in relationships, the images they see can leave a lifelong influence on their lives.
On February 1, 2004, millions of Americans sat down around their television sets with their family and friends to watch the biggest sports event of the year: Super Bowl XXXVIII. Inside the Reliant Stadium of Houston, Texas, the New England Patriots beat the Carolina Panthers 32-29 in one of the closest games in recent history; but this year it wasn’t the football game or even the commercials that had people talking. It was an incident that occurred during the halftime show that involved pop singers Janet Jackson and Justin Timberlake that ended in millions of Americans having the privilege to see the left breast of Janet Jackson for a few moments. This single issue may not have been a huge ordeal in itself, but it brought to surface some very pertinent questions about how far was too far in the media, what the government should do to control it, and what effects sex and violence in the media were having on American culture.
Sex is a predominant part of life, and that is not changing anytime soon. A common response to this is to dismiss the conversation. Instead of overlooking the problem like the majority of individuals, an inquiry into what is being taught/shown to youth is needed. Strasburger, the author of “Adolescents, Sex, and the Media: Ooooo, Baby, Baby—a Q & A” notes:
The media is a large part of our everyday lives; everywhere we go we can find a source of media. It influences our thoughts, feelings and behaviours every day as it is a huge influence in today’s society. Society heavily relies on the media to show them what is in the norm and what is going on in the world. The media also serves as another way to display the normative of the society. Sexuality is a big part in the media and what is appropriate sexuality. The media negatively affects the people who do not fit society’s ideal normative. This includes people with a sexuality that is not the normative of heterosexuality. In the media, these people of other sexualities are excluded and made to feel they do not fit into society. My pyramid shows how society classifies people by their sexuality in the media. This involves highlighting the normative sexuality and excluded any other sexuality from the mainstream media.
This report is critically analyzing the sexual content in the television shows and how it is affecting teenagers. Statistically the average teenager spends three hours of watching television a day. The typical modern television program contains an enormous quantity of sexual content from harmless kissing to scenes of intercourse. Usually sex is presented as a normal activity without any serious consequences. According to many studies it is a known fact that the stories which the immature teenagers are watching on the television can influence their lives. The media portrayals involving sexuality are contributing to the sexual socialization of young people.
The media has changed significantly over the past decades. Technology has modified our abilities to expand our communication network, and it allows companies to spread their commercials over many different continents. Research done by Roberts (1993) shows that adolescent and children are often very influenced by media that involves sexual or violent conduct. This research is based on media involving children and adolescents, however this does not eliminate the effect media has on adults (Singer & Singer, 2001, p. 269).
In the capitalistic society, sexual objectification of women has become one of the most popular and effective ways of promoting a product. Female bodies are used in a lot of commercials. Not only do females reveal their body parts for the sake of ‘sex appeal’, they are often identified as a product itself, sometimes even regardless of the context.
The mass media over the years has had such a profound role in creating an image on how women should be viewed. From their appearance to what their duties are in everyday life, the media has made sure to depict unrealistic images of women. These images have caused not only the male public but women themselves to believe that they must attain a certain kind of body or occupation to fit into society. Women often feel obligated and pressured to comply to this praised image of perfection.
An article by Christina N Baker, Images of Women’s Sexuality in Advertisements: A content Analysis of Black And White Oriented Women’s and Men’s Magazine emphasizes on how women’s are portrayed in media such as advertisements and Magazine. The author analyzes how media has a huge impact in our society today; as a result, it has an influence on race and gender role between men and women.
Sexually active youths tend to be more exposure to media than any other members of society. The reason behind that is because they are in charge of their own time without much interference from their parents and burdensome responsibilities. This, combined with the fact that both implicit and explicit sexual content and crime in the mass media has grown over time predisposes youths to premarital sex (Rosengren, 2000).
Sexual activity in the mass media is another negative influence on teenagers. The first example is early sexual intercourse. According to Stockwell, a research shows that teenagers who are exposed to a lot of sexual content on television are more to likely to have sex by 16 years of age than those with limited exposure.