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Executive summary of the history of apple
The development of the Apple Macintosh
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Apple computer started out by making the world’s most user-friendly computer. While they were planning and designing, IBM didn’t think that they would be a risk, as business owners would never switch from the large mainframes to a smaller computer. They also thought that consumers would not be interested in a computer that would be used for “home use”. Apple was successful until Microsoft licensed their software with IBM and later many other companies. This gave them profit for every computer that was sold from all of the different manufacturers. Businesses adopted the DOS interface from Microsoft. Meanwhile Steve Jobs was fired from Apple for treating his employees poorly and not being stable, the company struggled for many years while Microsoft flourished. The world got used Microsoft’s interfaces and brought them into everyday applications. It was unheard of to use a Apple in a business environment. Steve Jobs later came back to Apple in 1998 as the new chief executive operator. The hopes were that he would come up with many new and innovative ideas. This was needed to save the ...
Steve Jobs and his friend Wozniak started to create their very first computer, and it came out a lot better than what they thought it was going to be. With very little education, the first computer that came out was extraordinary. “It was the first single-board computer with built-in circuitry allowing for direct video interface, along with a central ROM, which allowed it to load programs from an external source” (“Steve P. Jobs”). Without the education that most people get, for someone who dropped out of college, Jobs created such a powerful computer without the knowledge that most people have. Jobs computer that he created along with his friend was so astonishing a second computer came out. “A year later, the Apple II was launched with a simple, compact design like the Apple I, plus a color monitor” (“Steve Paul Jobs”). The first computer that Jobs created was excellent enough to create a second one, which was also a superior computer. Even though Jobs dropped out of college, he was still intelligent enough to create one of the biggest companies in the world. Apple incorporations was going strong until one day the company decided to let Steve Jobs go,...
Apple Computer Inc designs, manufactures, and markets personal computers and related personal computing and communication solutions. The return of Steve Jobs, the companies founder, as CEO has pulled the company’s stock price up 775-percent through his launch of innovative products such as the iMac computer line. On January 5, 2000, Jobs announced that he was dropping interim from his CEO title and taking the job full-time. With this news and Apple’s new products such as the iBook, a portable pc and Quick TV, an internet television access feature, Apple Computer is headed for success and is sure to increase their share in the computer market.
A boy, adopted by middle class parents, who dropped out of college after six months, decided to begin his own business, and he stated his business on 1 April; April Fool’s Day (Dernback, n.d.). Society would presume that a company with such a colorful beginning would most likely not survive its infancy stage, but that is not the case for this story. In 1976, this company began with three men and one thousand dollars, but it started a movement that would revolutionize the world, Apple Computer was born. By the time Steve Jobs was twenty-five years of age, he was worth over a hundred million dollars (Dernback, n.d.). Jobs not only had an idea, he had a plan that would lead to the success of Apple. Jobs understood that “Marketing is much more
Once Apple was bought back to life by the iMac, Jobs shifted his focus to improve the diminishing market share of Apple. He decided that he could make use of the unique knowledge available at Apple for designing both hardware and software to achieve
In 1976 college dropouts Steve Jobs, Steve Wozniak, assisted by Ron Wayne embarked on a path to start a tech company that would create new innovative products by connecting people all over the world. This company came to be known as Apple Computers which has become a global leader in Technology and cultural innovation. The rise of Apple computers did not come easy and along with the major success obtained their failures have not gone without notice. Yet, through the joy of success and the agony of defeat, Apple has continued to reinvent its brand over four decades.
Steve Jobs is a world-renowned entrepreneur who revolutionized the technology industry. He is best known as Apple’s co-founder (“Obituary: Steve Jobs”, 2011). Jobs’ numerous innovations not only changed the world, but they also developed the personal computer industry. The Apple co-founder never seized to amaze his audience with his endless unique innovations. Throughout his career, Jobs contributed to the technology industry with devices such as the Macintosh, iPod, iPhone, iPad, iMac and MacBook (O'Reilly, 2011). His death on October 5, 2011 marked the end of an innovative streak (O'Reilly, 2011).
In the early 1980s the top competitor in this industry was IBM due to its open system and ease of being cloned. During this same time, Apple struggled to keep pace and changed its competitive strategy multiple times. From 1980 to 1993 Apple positioned itself in the computer industry as the company that provides easy to use desktops with superior software and hardware. Unlike its competitors, Apple did not use “open systems that other producers could clone; instead they practiced horizontal and vertical integration and used Apple’s own proprietary design” (Pearce, 2013). It is this strategy that held the company back. Open systems were popular within the industry and customers enjoyed the flexibility of the systems
It is a well-known fact that Microsoft is the most marketed operating system. This can be explained by the decision by Microsoft to design and sell its operating system to other computer manufacturers. This meant making it compatible with other hardware. Apple did not choose to do this, making its operating systems only compatible with its own computer hardware (Derene, 2009). In a website article called “HongKait.Com: Online Tips for Designers and Bloggers” Nina Krimly states statistics that identify Microsoft as controlling 91% of the market while Apple Mac around 5%. The exclusivity of Apple did not make it popular among those who used the computer to work on projects both at home and at work in the past ...
It was Steve Jobs who made Apple leave the garage and make leaps and bounds in the world of technology. Steve Wozniak made the first prototype, but it was Jobs who “saw the potential” in his computer and persuaded Wozniak to sell it (Peterson 106). Even though that first computer saw very little success, Jobs knew that Apple had potential and so released the Apple II. From the beginning Jobs knew what the consumers wanted, and where computers were going to take the world; he had a vision of the opportunities in technology and saw that Apple needed to move in a different direction. In 1984, one year before he left, Jobs finished the Macintosh computer system. He was pushed from his original computer design project, “the Lisa”, and then raced to release the Mac first, but the Lisa was released to the public first. Although the Lisa came out first, the Mac “[became] synonymous with Apple, mark[ing] a…revolution in…personal computing,” (Peterson 106).
Steve Jobs one of the founding fathers of Apple Inc used strategic planning to his advantage by making Apple’s mission a simple one- bringing easy to use computers to the general market, revolutionizing the computer market. In 2007, after thirty years, the organization changed its name from Apple Computer to Apple Inc., this was a significant move because the organization became more independent, and it was no longer known as a vendor to Macintosh personal computer line (Yoffie & Slind, 2008). This strategic move paid off; a year and half later, Apple Inc.’s third quarter net profit of $1.07 billion on a $7.46 billion in revenue (Yoffie & Slind, 2008). SWOT Analysis of Apple, Inc. Strengths (Competitive Advantage)
Let’s take a trip back in time and review the evolution of a computer company. It’s not IBM or Microsoft. This company is Apple Computers, Incorporated. In the year 1976, before most people even thought about buying a computer for their homes. Back then the computer community was only a few nerds building simple computers from hobby kits. When Steve Wozniak and Steve Jobs sold a van and two programmable calculators for thirteen hundred dollars and started Apple Computers, Inc., in Jobs garage, the reach for success seemed far.
Apple is a company that has been round for many years. There are over 55 million people who use an apple product or are considered to have at least one apple product in their home. The apple products range from larger devices such as there amazingly known Mac books which are there computer based system to there much small hand held based device called the iPhone. That device allows a person to make calls all while have the convent amenities that a laptop would have. They also have the very popular iPod as well as Apple TV. They have expanded into an empire that everyone is trying to become as well as beat. As many people know there is history and hard work that has to take place in order for a business to be successful. Many people will refer to the success of apple as the underdog company that made despite the odds. Founder Steve Jobs was a regular person with a dream. He started of building an Apple computer in his parent’s living room and later moved to the garage true to lack of space. Later on in his building career a neighbor of Steve Jobs introduced him to Stephen Gary Wonzniak. Wonzniak was an engineer and Jobs was a market maven and together they have the skills to build and properly promote. The computer they were trying to promote was fairly expensive computer. Jobs was so dedicated to this idea of transforming this computer from what it was to something that is able to be sold to the public he reached out to Bill Hewlett and asked him to donate some parts for a class projects .
We think Steve Jobs was a successful leader because he was imaginative, passionate about his job, he had the ability to push employees to create new things, had confidence, and believed in collaboration. Under Steve Jobs' leadership Apple was an innovative company and under Tim Cook's leadership Apple is now being seen as more of charitable, socially and ethically responsible company. While [he’s heard the repeated refrains that “Apple can’t innovate under Tim,” that the company needed a low-cost iPhone to thwart the progress of Google’s Android, that Cook never could replicate the Jobs magic—and therefore that Apple never again would be “insanely great.” ] (Lashinsky, 2015), he hasn’t changed his methods since Jobs’ passing and continues to lead in a way that he believes will raise Apple’s value in the eyes of society.
Success is the result of very long travel to objective but in right drection and right speed. Every successful person or entity knows how much effort is required and sometimes a minor slip can throw you miles away but that would be a big tragedy. However here we are talking about Apple that has achieved success through ingenuity and decades of hard work.
In 1976, Steve Jobs founded Apple Computer with his friend Wozniak in the garage of Job’s parents. In 1984, Jobs introduced the Macintosh to the world. It was a very innovative and good product but sales were not strong. Apple’s board wanted to Jobs to step down from his position. In 1985, Steve Jobs founded NeXT Inc. Steve was able to create technologically advanced product but the cost was too high to be successful. Company made first profit after 10 years of operation. In 1997, NeXT Inc was acquired by Apple Inc. In 1986, Jobs bought The Graphics Group. In 1995, the first film, Toy Story, came out. It was a big success and Pixar became one of the biggest animations producing company in the market. Jobs had opportunity to return to Apple, after Apple decided to purchase NeXT Inc. After Jobs returned to Apple, He started to invent new product. iMac was introduced to market and Jobs became permanent CEO of Apple. Apple started to expand their expertise under Jobs guidance. Apple started to introduce digital appliances like iPod, portable music player. In 2007, Apple introduced the iPhone, the very first multi-touch display cellphone. iPod and iPhone completely changed world. These inventions were not only a better product but also new way...