The History Of Tourism Resources Of Taiwan

Interdiction:

Background：

Tourism Resources of Taiwan

As tourism resources, Taiwan enjoys both abundant natural resources and humility resources. On one hand, due to the particular geographic location, Taiwan has natural resources as mountains, basins, islands, and sea cost, and also tropical and subtropical ecological resources, and forest and marine resources. On the other hand, Taiwan has a strong humanity color with the diversified national tradition, rich history, and attractive gastronomy culture.

Service resource is another important factor to Taiwan’s tourism industry. In order to develop tourism, Taiwan continually makes efforts. By the end of 2013, there are more than 2,500 tourism agency, with 49,558 conductors and 31,825 tour guides. As accommodation, Taiwan exists over 2,800 tourism hotels and 4,355 bed and breakfast houses, which offer in total of approximately 140,000 rooms.

The development of Taiwan tourism industry and Current Profile

Taiwan outbound tourism started at 1979. The government attached importance to tourism industry in the year of 1980. In the same year, Taiwanese were given the permission of visiting China mainland. Until 2008, Taiwan finally opened to Chinese as tourism destination. Today, Chinese tourists become the main tourist source to Taiwan.

Between 2002 and 2007, in order to achieve sustainable development, Taiwan moved its focus from traditional Industry to tourism and other emerging green industry. Many efforts and investment were made to stimulate tourism. With the high quality tourism resources and policy advantage, Taiwan managed to attract much more tourists. In the year of 2008, the tourists to Taiwan had reached over five million. The year of 2009 was the 100 anniversary of Taiwan wh...

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...ations (DMOs) destination brands building.

To discusses the principles and measures that DMO of Taiwan can use through digital social media platforms to engage the audience and to reach potential visitors.

Significance of the study

With the knowledge of online marketing and social media, destination marketing director or destination manager could adjust their destination marketing strategies and social media approach to be more suitable and efficient to the market. The concept of using social media as one of marketing communications tools also brings DMOs the opportunities of understanding the market more, improving the products attractiveness, and creating more innovative tourism campaigns. Moreover, some of the potential growing area will be discussed in the study, such as the multifunctional of mobile devices, which also lead DMOs to be more competitiveness.