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Effect of advertising on consumer behaviour
Fast food vs healthy food
Fast food vs healthy food
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Sixty-five million people eat at McDonald’s every day. The revenues from the Fast Food Industry have risen twenty percent since 2001(Schlosser). This is a fascinating number which continues to grow every year. America continue to lean on fast food restaurants as a common source of food. The United States is very much a fast food nation. There are many statistics and articles that lead us to believe so.
People relate the history of fast food with the invention of automobiles. Most people think McDonald’s was the first fast food restaurant in America, it was not. The first fast food restaurant was White Castle, which opened in Wichita Kansas, in 1916. White Castle was a popular hamburger joint. Soon after the opening of White Castle, many other
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They are attracted to the free toy that comes with the kids’ meal. The restaurants promise to include a toy with the purchase of one of these meals. “One of the most powerful marketing tools that fast food restaurants use is the promise of a toy with the purchase of any kids ' meal” (Ipatenco). One way that they make these meals even more popular is that they put well know cartoon characters inside the kids’ meal. Children are also attracted to the playgrounds at these restaurants. Fast food restaurants seem fun to children and that’s why they are so attracted to them. Nothing is more fun for a child than getting a free toy with their meal and then going to play in the playground after they eat. On-site televisions that are showing popular shows and movies are yet another way fast food restaurants use fun to get children into their restaurants. One last thing that fast food restaurants do that are important for attracting children is providing contests, free samples, and free giveaways.
The United States is a fast food nation. Americans rely heavily on fast food restaurants each and every day. The statistics of the fast food industry speaks for itself. I know its hard to believe but there are some people in this world that dislike fast food restaurants. These people are trying to stop Americans from eating there. There is nothing that can stop the increasing popularity of fast foods. Fast food will continue to be one of the most popular things in the United States. Looking back on my paper and all the statistics and facts I presented, don’t you think our nation is a fast food nation
The New York Times bestseller Fast Food Nation: The Dark Side of the All-American Meal is one of the most riveting books to come out about fast food restaurants to date (Schlosser, 2004). Fast food consumption has become a way of life for many in the United States as well as many other countries in the world. The author Eric Schlosser an investigative reporter whose impeccable researching and bold interviewing captures the true essence of the immense impact that fast food restaurants are having in America (2004). Beginning with McDonald’s, the first fast food restaurant, which opened on April 15, 1955 in Des Plaines, Illinois to current trends of making fast food a global realization McDonald’s has paved the way for many fast food restaurants following the same basic ideal that is tasty foods served fast at a minimal cost (2011). Schlosser explains how fast food restaurants have gained substantial market share of the consumers; he also shows that by marketing to children and offering less unhealthful fare, that are purchased from mega-companies which are often camouflaged with added ingredients and cooked unhealthful ways, that these companies are indeed causing irreparable harm to our country (2004).
In the book Fast Food Nation, Eric Schlosser writes about the fast food industry. However, his book is not merely an expose of the fast food industry but is even more a consideration of how the fast food industry has shaped and defined American society in America and for other nations as America exports its fast food culture to others. Schlosser describes a great deal of American culture to the fast food mentality, and he finds that globalization is taking the fast food culture around the world at a rapid rate. Schlosser addresses a number of specific issues related to food production and distribution. He connects the social order of a society to the kind of food it eats and the way it eats that food, with American society very much defined by the fast food culture that has developed. Schlosser tends to represent the theory stressing the importance of interdependence among all behavior patterns and institutions within a social system, as can be seen from how he connects fast food to other social processes and institutions.
In Fast Food Nation, Schlosser goes beyond the facts that left many people’s eye wide opened. Throughout the book, Schlosser discusses several different topics including food-borne disease, near global obesity, animal abuse, political corruption, worksite danger. The book explains the origin of the all issues and how they have affected the American society in a certain way. This book started out by introducing the Cheyenne Mountain Air Force Station beside the Colorado Springs, one of the fastest growing metropolitan economies in America. This part presents the whole book of facts on fast food industry. It talks about how Americans spend more money on fast food than any other personal consumption. To promote mass production and profits, industries like MacDonald, keep their labor and materials costs low. Average US worker get the lowest income paid by fast food restaurants, and these franchise chains produces about 90% of the nation’s new jobs. In the first chapter, he interviewed Carl N. Karcher, one of the fast food industry’s leade...
Fast food has infiltrated every nook and cranny of American society. Everywhere you turn you can see a fast food restaurant. An industry that modestly began with very few hot dog and hamburger vendors now has become a multi-international industry selling its products to paying customers. Fast food can be found anywhere imaginable. Fast food is now served at restaurants and drive-through, at stadiums, airports, schools all over the nation. Surprisingly fast food can even be found at hospital cafeterias. In the past, people in the United States used to eat healthier and prepared food with their families. Today, many young people prefer to eat fast food such as high fat hamburgers, French-fries, fried chicken, or pizza in fast
The obesity problem in this country has gotten worse, a lot worse, and the surge in obesity can be tied directly to fast food. I was appalled by the fact that since 1980 the number of people either fat of obese has doubled, and in that time frame there are twice as many overweight children and three times as many overweight adolescents. Looking strictly at the numbers, it is very easy to find a direct correlation between the number of overweight or obese individuals and the number of fast food establishments. However these fast food outlets are not created in a vacuum, they are servicing a demand. Each day one in four Americans visits a fast food restaurant. Our culture has evolved to one of immediate gratification, we want it convenient, and we want it now. The fast food industry has simply seized that cultural demand and has taken advantage of it all the way to the bank. I think we have a cultural weakness that looks for someone to blame for our problems and McDonalds certainly makes a nice target.
The food industry has become a large part of the American lives by providing cheap, affordable, and fulfilling food. Now, fast food has expanded globally, creating a global phenomenon. In Fast Food Nation: The Dark Side of the All-American Meal by Eric Scholosser, the book looks at the history of fast food and how it became a multi-billion dollar industry. Scholosser is an investigative journalist that seeks to uncover the truth about the fast food industry by researching its roots and exploring every aspect of the industry. Scholosser divided the book into two sections called “The American Way” and “Meat and Potatoes.”
Based on the study from Chicago-based Research International USA found that more than half of the population eats fast food once a week and with a 20 percent eating fast food at least every other day. Most being males below middle age. Also more than half of the guests were with family members, 29 percent of these guests are with children under the age of 18. Fast foods chains are targeting kids and young adults by utilizing cartoon characters and celebrities to influence them into their products. They also build playgrounds in their restaurant to help draw kids into business and also provide toys with cartoon characters they can relate. Some chains have website which are geared for kids and allow them to play games and interact with their products. These tactics are to entice kids into their restaurants which are a contributing factor with higher rate of guests that are under 18.
The fast food has a negative impact on the American people. The fast food industry can be compared to that of a drug dealer pushing their product down the throats of suspecting, but ever willing customers. The community is doing nothing to stop this going industry and yet encouraging them to continue to impact the health of its customers.
What is happening to our economy is that so many people are going to these fast food restaurants because they are basically on just about every corner. So, for adults that makes it easy if they didn’t have anything planned for dinner because they can just pick something up from the local fast food restaurant on their way home from work. Also, it is very cheap. For example, a bundle at McDonald’s can feed up to four people at one time and it only costs about fifteen dollars! So, in the long run, it is just easier to go pick up some fast food rather than wasting your time cooking an actual meal. Lastly, even though fast food is very cheap and on every corner, it is not healthy at all. Studies have proven that a person that ate McDonald’s for his meals for a full month ended up having some serious health changes. In conclusion, even though it is very easy to access and very cheap, fast food has some serious health issues and be very harmful.
In chapter two of this book it describes the many ways fast food restaurants influence children to but their products. They also describe the many tactics that are used in order to keep children interested and coming back for more.
For millions, fast food restaurants are the source of positive associations with birthday parties, play dates and accessible comfort food. For others, they represent a lifeline meal on a busy day, or the secret to quieting a cranky toddler on a long trip because hurrying residents of cities have no time to cook a healthy breakfast, lunch and dinner. Fast food presents even in the lives of people who are trying
Credibility: The first thing that comes to mind when mentioning fast food is greasy, oily, unhealthy garb, yet most of us consume junk food on a daily basis anyway. There are over 300,000 different fast food restaurants in the US. People frequent them because of convenience (quick and usually cheap). In such a fast-paced society, people are eating more fast food than ever before (Stefanov, Sebastien).
It is not a surprise that fast food has become a way of life in America. Every day about a quarter of the adult population n United States visits the fast food restaurant. Every month about 90 percent of children aged 3-9 visit McDonald's. According to Schlosser, Americans spent more than $110 billion a year on the fast food. In his book "Fast Food Nation" Eric Schlosser is not chiefly interested in the consumption of fast food, but his primary objective is to explore manufacturing starting with the unemployment. His book deals with United States politics and raises many social issues.
Fast food started from basic stands on the sides of streets. It has always been connected with the expansion of urban development. When the urban areas gained a greater population the amount of food stands on the sides of streets did, as well. The United States is most famous for fast food. The first ever fast food restaurant was called White Castle; it was built in Wichita in 1921. White Castle had a very minimal based menu. It was mostly well- known for their hamburger. This restaurant was the start of the fast food chains in America. About 20 years later, one of the most famous fast food chains in America was created. McDonalds was built in 1940, and it was created as a drive-in restaurant with a wide-ranging barbecue menu. Later on, McDonalds had created a 9-item menu that consisted of: hamburger, cheeseburger, three soft drinks, milk, coffee, potato chips, pie, French fries, and milkshakes. As you can see, fast foo...
Fast food has changed the face of the world. Major chains like McDonalds span all over the world. Fast food chains are continuing to grow despite numerous facts of their unhealthiness. Fast food has been proven to be a dangerous food source, yet people continue to purchase it. The more people buy fast food the more it allows the big corporations to grow. People continue to eat fast food because there are no other convenient options.