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Short writeup of air canada
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History of Air Canada: Air Canada today is the largest full-service airline and the largest provider of scheduled passenger services in the Canadian and International market with 178 destinations worldwide. Air Canada involves in the international market to and from Canada. Air Canada has interesting story behind its journey to be one of the most successful airline company in the world. The company was born with the name of Trans-Canada Air Lines (TCA) about 78 years ago on April 10, 1937. Its main objective is to connect the young countries such as Canada by air service. From its founding year on 1937, twelve years later, in 1959, the government was surprisingly fully owned the TCA company and complete the monopoly on all of Canadian domestic air routes which is very crucial for the company at that time; in 1964 government make a crucial decision once again by changing the name from TCA into Air Canada, they had all the monopoly on all Air Canada International routes until 1967. At the same year, Canadian government continued make its regulations flexible and allowed CP Air to flights more than one time per day and, by 1970, CP Air was given access to gain 25% of the intercontinental traffic in Canada. At the 1980s, …show more content…
It stated that they “Connecting world to Canada, building loyalty through passion and innovation, and underpinning our mission and vision are values that inform all we do as individuals and collectively at Air Canada. These values serve as touchstones to guide our action.” These things that Air Canada stated in their website basically defines all the aspects of the company importance such as safety first and last, make every customer feel valued by actions and words, working together with everyone in the business, act with integrity by the environment of trust, all employees are valued, respected, and drive excellence personally by the Air Canada
Air Canada has promoted itself in the targeted audience through efficient and effective positioning strategy. Onboard Cafe, Maple Leaf Lounges, Aeroplan loyalty program, and Air Canada Altitude program. "For the frequent travelers; such as adventures, dreamers, world explorers Altitude is a ticket to enrich their worldly experience".
The objective of this research report is to provide a thorough analysis of Alaska Airlines. In order to do this we chose to compare a similar company against them. The company in comparison is Spirit Airlines. Both companies compete in the same type of business through airline transportation. Many of their services include; security, safety, transportation of passengers as well as luggage, ensuring vehicle safety while in transit, concierge services, providing entertainment aboard plane, checking weather conditions prior to flight, and much more. All of the data gathered for this report was obtained from the company’s 10-k filings with the SEC.
Addition to caring to the guests, westjet involve in many community investment, which reveal that westjet's culture of caring has not ended at the aircraft door. (3)Westjet take contribution to the society as their responsibility and participate in charity programs, such as Missing Children Society of Canada and The Canadian National Institute for the Blind. It is not hard to say that westjet is very caring and thoughtful.
Share costs- Air Canada share costs as they are the member with one of the star alliances in which they can contribute to the world and share cost.
WestJet is the second-largest carrier in Canada, which mainly focuses on economic airlines. In decades past, WestJet expanded its destination network form all western Canadian cities to international scope. During this development period, IT played a important role. For example, electronic ticket is used in the airline reservation system. However, some IT-related issues also hinders the company’s development.
companies such as Olympia & York, Algoma Steel, Grafton Fraser, Woodwards, Westar Mining, and Birks, to complete reorganizations. But the most well known companies were both Air Canada and Canadian Airlines.
In the early planning process, 20 members of JetBlue's management staff met for two days and settled on five core values: safety, caring, integrity, fun and passion. These five values result in a superior customer and crewmember experience (Motley Fool).
Strong Brand Image: WestJet Airline has strong brand image in Canada as offering a safe, customer focused and enjoyable air travel. For example WestJet Christmas Miracle 2015 , WestJet Airline surprises flyers with their gifts wishes ( many of the passengers burst into tears ), earning worldwide praise, it also inspired some Facebook and Twitter users to declare they want to work for the company, the video has well exceeded currently more than 44 million viewers (Redrup, 2013).
The FAA is a government agency who provides our country with the safest aerospace system in the world today. The FAA was not easily created though it was formed over many years and through the passage of many different bills and acts. The FAA started to take shape in the early 1900's. When the commercial aviation industry was first getting its start many leaders believed that without proper regulation and safety rules, that were set by the federal government, the aviation industry would not succeed. So to achieve their goal Congress passed the Air Commerce Act of 1926. This act made the Secretary of Commerce responsible for making aviation rules, regulations and certifying pilots and aircrafts. It also created an Aeronautics Branch in the Department of Commerce, which oversaw everything about aviation. This Branch of the Government was headed by William MacCracken, and it was the first predecessor to the FAA.
United Airlines aircraft have soared through the skies for more than 70 years. Initially used to transport U.S. mail, the planes soon took on a few adventurous passengers. In a matter of years, air travel was embraced by the general public, creating a demand for larger, faster, more luxurious aircraft.
For Southwest Airlines, values are not just about what the company believes, it’s about how it sets the culture. Newly hired employees are tested in the company’s three core values and in reward Southwest Airlines provides a recognition program for all employees who are complimented by customers. These values are mentioned in newsletters, staff meetings by the CEO and at special events. Southwest’s values are what sets their culture. For this reason, Southwest Airlines continues to successfully strive utilizing the time tested values that are set forth for all their employees.
Air India airline is one of the biggest airline in the India. It was established by the famous company TATA and since its incorporation. It has grown very well and has spread all over the world in the different destinations. It has become the reputable brand in the airline industry with having the operations over 152 destinations. It has link up connection in the 35 countries and it has currently having 137 fleets. This company becomes the public limited company in the 1946. The company has international and the local route and its performance is increasing day by day with the pace of the good growth as compare to the other airlines in the industries in the area and the channels in which this airline is working.
During 19991-1992, Modiluft, East West and Damania went bankrupt. Air Sahara and Jet Airways survived along with government own Indian Airlines because they had the capability to bear losses. Globalization and privatization had a major impact on aviation industry. Indian aviation industry was deregulated by the government in 1990s. As a result now 14 airlines are operating today in Indian sky. Now, collaboration with international organization and foreign direct investment are welcome to improve infrastructure and technology. Today people who can not afford high prices of Full Service Carriers (FSC) can travel by Low Cost Carriers (LCC) or budget airlines. Air Deccan was India’s first LCC started in 2003. It flies to several metro and non-metro destinations. All airlines have three major fixed costs i.e. fuel costs, financing or aircraft lease and labour cost. But LCC costs are 10 to 15 per cent lower than FSC. This is because of three reasons. Firstly, saving on distribution cost as passengers book tickets on the internet. Secondly, no frills are offered on board. Thirdly, to accommodate additional seats, catering and cabin crew space in these aircraft has been used. So these aircraft have 40 seats more than the FSC.
A major opportunity for AirTran to drastically increase income would be to decrease their operating cost per available seat mile (ASM).
Evolution of airline industry in India:- Civil aviation took its roots in India in December 1912 with the launch of the first domestic air route between Delhi and Karachi. In 1915, first Indian airline Tata Sons Ltd, initiated a regular airmail service between Karachi and Chennai. In 1953, the government nationalized the airlines industry, by enacting the Air Corporation Act. Subsequently, assets of nine existing airline companies were transferred to two new corporations - Air India International and Indian Airlines - creating a monopoly that perpetuated right up to 1993. In 1994, with the repeal of the Air Corporations Act, private carriers like Jet Airways were permitted to operate scheduled services, subject to fulfillment of certain criteria. However, some operators could not sustain and exited the business in 1997. The operating environment of the domestic airline industry underwent a substantial change between 1997-98 and 2011-12.