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Sexuality in modern society
Gender and violence in the media today
Media impact on young generation note
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Recommended: Sexuality in modern society
Modern day society is composed of rules and structures. The general public has become much more sensitive over the years, resulting in a very politically correct atmosphere. Moreover, parents have decided that the opportune way of reaching their ambitions is through the lives of their children. Under this strict lifestyle, one would presume that our values are very conservative. Surprisingly, the opposite is true. Due to the sexual and violent permissiveness in today’s Multi-Media, our society has developed a sordid standard of morals. Sex is often considered to be taboo among families. Parents do not want to believe that their children are aware of it, and vice-versa. While the family is living in a state of denial, the media is embracing sexuality. It is almost impossible to go anywhere without being exposed to sexual media. Virtually all advertisements, regardless of form, use sexuality to sell their product. This ranges from beer commercials using scantily clad women to advertise their product to males, to magazines that draw our attention by writing the word “sex” in big, bold...
This thought has been held on for far too long. In a consumer-driven society, advertisements invade the minds of every person who owns any piece of technology that can connect to the internet. Killbourne observes that “sex in advertising is pornographic because it dehumanizes and objectifies people, especially women,” (271). Advertising takes the societal ideology of women and stereotypes most kids grow up learning and play on the nerves of everyone trying to evoke a reaction out of potential customers, one that results in them buying products.
Gina Marchetti, in her essay "Action-Adventure as Ideology," argues that action- adventure films implicitly convey complex cultural messages regarding American values and the "white American status quo." She continues to say that all action-adventure movies have the same basic structure, including plot, theme, characterization, and iconography. As ideology, this film genre tacitly expresses social norms, values, and morals of its time. Marchetti's essay, written in 1989, applies to films such as Raiders of the Lost Ark and Rambo: First Blood II. However, action-adventure films today seem to be straying farther away from her generalizations about structure, reflecting new and different cultural norms in America. This changing ideology is depicted best in Oliver Stone's Natural Born Killers (1994), which defies nearly every concept Marchetti proposes about action-adventure films; and it sets the stage for a whole new viewpoint of action in the '90's.
“Selling sex is illegal, but using it to promote economic growth is not.” (Sexualization and Sexploitation of Women in the Media; Rosery Films) What actually happened to our culture, people wondered? Has advertising gone too far? And are we being corrupted by sex? According Sex in advertising: Perspectives on the Erotic Appeal, in 2005, approximately one-fifth of all advertising used overt sexual content to sell its product. Society’s interest with sex and the advertising designer’s acceptance of it as an effective tool have served each other for the course of the twentieth century. And has always been separated on the extents to which sexuality can and should be used to sell. Advertising has become the single largest source of visual imagery in our social society. No matter where we look, we see advertisements trying to sell us things. Provocative advertising has been characterized as a deliberate attempt to gain attention through shock. (De Pelsmacker & Van Den Bergh, 1996) In 2007, The American Psychological Association sent out a press release to the media stressing the harmful effects of sexualizing our youth: “The proliferation of sexualized images of girls and young women in advertising, merchandisin...
One of the most pressing problems facing America today is our moral crisis. This problem is one that is related to many other social dilemmas. It has a correlation to our rising crime rate, drug usage, and a trend towards sexual irresponsibility. It is imminent for Americans to find a cure for this moral disease lest we are bound for chaos. In order to solve this problem we must first, as with any problem, determine the causes. One of the causes is the overall tolerance of things that are immoral. Immorality can be defined as anything that deteriorates the decency, honorable or artistic merit, and overall purity of things. Today our society is one that accepts this trait. Tolerance of music and television that is morally questionable and an overall acceptance of a growing trend of sexual irresponsibility. That cause is the one that is possibly the most challenging one to remedy. The antidote includes a change of the current American attitude towards immorality. Another cause is the decline of the American family. The way to rid ourselves of this causing factor is to promote a more traditional family and encourage sexual responsibility. A third source of the destruction of America’s moral base is the media, It is becoming a crude exhibit of America’s worst ethics. The remedy for this component of the problem is to more strictly regulate and censor the media.
Watching television growing up, half of the time spent watching was filled with advertisements. Most of the time, the ad would include a beautiful woman, barely dressed, doing something sexually suggestive. The whole advertisement would consist of this, while most people have no idea what the product being sold is. Then at the very end, they provide a brief description of the product. This is an example of using sex to sell products. It is no secret that advertisers have been using sex to sell their products for years. These tools are used in all types of advertisements. However, this is not just selling sex, it is selling elitism. It is selling the status of “hey, if you can get our product, you can get these types of girls”. Elitism is
This shows that society has become more accepting of such sexual promiscuity. However, with society’s acceptance media is become more apt to use this selling point.It is projected t...
Sex is one of the most controversial and enticing subjects in today’s media. No wonder it has become a dominant marketing strategy, it appeals to a basic human interest in sex and uses it to persuade an audience. Sex, as a marketing tool, has become extremely pervasive in the United States today. An individual living in America will certainly be exposed to this marketing tool. Music industries, television commercials, magazines and other advertising media have given in to this marketing technique. The fact that companies use people’s natural interest in sex to sell their products is upsetting. The way advertisers use sex appeal to sell their products reflects poorly on and undermines our society’s morals.
There is a common misconception that “media companies” (Popner) give the public “what it wants” (Popner) with sexually suggestiv...
On February 1, 2004, millions of Americans sat down around their television sets with their family and friends to watch the biggest sports event of the year: Super Bowl XXXVIII. Inside the Reliant Stadium of Houston, Texas, the New England Patriots beat the Carolina Panthers 32-29 in one of the closest games in recent history; but this year it wasn’t the football game or even the commercials that had people talking. It was an incident that occurred during the halftime show that involved pop singers Janet Jackson and Justin Timberlake that ended in millions of Americans having the privilege to see the left breast of Janet Jackson for a few moments. This single issue may not have been a huge ordeal in itself, but it brought to surface some very pertinent questions about how far was too far in the media, what the government should do to control it, and what effects sex and violence in the media were having on American culture.
Sexual content is shown to teens much too often on tv. The media is becoming more explicit with sex on tv (“Sexuality, Contraception, a...
What makes the Roadrunner and Coyote cartoons so funny and memorable? Of course, the explosions, hits and falls the Coyote takes while in pursuit of the Roadrunner. Pediatrics, a pediatrician read magazine, wrote an article on the influence violence, such as that in cartoons and other forms of media, has on children from ages 2-18 titled “Media Violence.” “Although recent school shootings have prompted politicians and the general public to focus their attention on the influence of media violence, the medical community has been concerned with this issue since the 1950s,” says American Academy of Pediatrics, the author of the article in November of 2001. The article calls for a need for all pediatricians to take a stand on violence in the media and help to make sure their patients are not influenced negatively mentally or physically by violence in the media, using multiple statistics from many publications. “Media Violence” fails to be persuasive, however, due to its failure to show any evidence that its statistics are true.
The media is a large part of our everyday lives; everywhere we go we can find a source of media. It influences our thoughts, feelings and behaviours every day as it is a huge influence in today’s society. Society heavily relies on the media to show them what is in the norm and what is going on in the world. The media also serves as another way to display the normative of the society. Sexuality is a big part in the media and what is appropriate sexuality. The media negatively affects the people who do not fit society’s ideal normative. This includes people with a sexuality that is not the normative of heterosexuality. In the media, these people of other sexualities are excluded and made to feel they do not fit into society. My pyramid shows how society classifies people by their sexuality in the media. This involves highlighting the normative sexuality and excluded any other sexuality from the mainstream media.
This is the reason that marketing and advertisement have the biggest budgets in a business. This is the reason that places such as Amazon.com spend up to four million dollars on advertisement a year, according to 'Dream-Biz.com' written by Burke Hedges. There is a saying that goes 'Sex-sells' is this true? Most people would argue that it does. Since choosing this topic it has forced me to see everything different. When I sit and watch television I can?t help but notice all of the strong sexual messages that are being thrown at me every second. This project will touch on many venues of advertisement, from television to radio and even printed advertisement. It seems to me that sex is being used to sell everything. It has become custom to see promotions for a movie that would have a hot and seductive scene, or even in a music video; which have become short movies themselves. I feel that the use of sex in advertisement has gone a little too far, when sex is used to sell juice that?s were I draw the line.
Advertisements have been featuring sexual images to increase sales since the nineteenth century, and the phrase ‘sex sells’ is so popular even children know it. From cigarettes to soap to underwear to jeans, sex is used to sell everything, and the image of a naked women is one of the most popular examples of this. In the Weyenberg advertisement, the woman is topless and completely uncovered by anything but her own arm, despite the fact that she is selling a shoe. There is no correlation between the object being sold and nudity, they are actually direct opposites, but the company will still use it because they are more likely to sell shoes to men if the advertisement makes them think of sex. This image of women has not changed in the four decades since this advertisement was created, and it is so normalized that most people never stop to think about what is so inherently wrong with that. In 2013, just three years ago, Robin Thicke released a song encouraging rape that was able to sell astronomically well, and then he posted a music video featuring topless women being used as sexual objects that encouraged sales even more, and all because it features women and sex. Both the advertisement from 1974 and the music video from 2013 present women as sexual objects as a way to increase sales of the product, and since they
Media has been filled with exaggerated scrutinies and trashed with unreasonable criticisms. It deserves a break. This is the generation of Information Technology. Danger is just around the corner, where a click from a mouse or a remote control and all sex-related garbage can pop out of the monitor. Truly, a vulnerable teenager can easily get lost to temptations. As an adolescent, I can empathize how these sweet girls feel about how horrible their body shapes are, how ugly their face is, and how brands in fashion seem to be worth more than anything in the world. Fashion labels, tiny bodies, and sexual activities are all characterized in Sex and the City. From th...