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Evolution of the airline industry
Evolution of the airline industry
Global aviation industry introductions
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Introduction
The global aviation industry owes its success and survival to the swift advancements in technology and its practical application. Cutting-edge aerospace technology has enabled aircrafts to operate competently under a wide range of conditions, to destinations and climates around the world at the same time maintaining emphasis on safety. Technological innovations have played a pivotal role in reducing the cost of air travel and enabled air services to be widely accessible. This in turn has allowed people from all over the world to use air transportation on a routinely basis. This diffusion has permitted commercial aviation to play a far more important role in peoples’ lives.
However, as aviation technology evolves and molds, the political and trade institutions of air travel have continued to lag behind in responding to public needs. In the contemporary society, global aviation remains constrained by outdated and obscure policies, principles and traditions. These rules and regulations impose protective machinery that frustrates innovation, and has in the past directed the evolution of the industry into a contrived and artificial structure. By sheltering airlines from market forces, they reduce the incentives for them to pass the benefits of improved technologies on global aviation.
There is need to review and redevelop a detailed framework that governs global aviation since the very heart of aviation relations are encompassed upon it. Adopting a multifaceted and remedial approach to this issue will liberate aviation services between nations to generate significant opportunities for consumers, shippers, and the numerous direct and indirect entities. Conversely, it is also evident that lifting restrictive mutual air serv...
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...viation service and economic growth and all evidence suggests that the market will respond to an improved regulatory framework. Due to the nature of global aviation being an international activity, the concept of liberalization will remain respectable as it prevents archaic imposing, but at the same time its definition needs restructuring to counter contemporary realities and resolve the issues that continue to cause rifts among nations with long-standing territorial conflicts.
References
Erotokritou, C. (2012). Sovereignty over Airspace: International Law, Current Challenges, and Future Developments for Global Aviation. Retrieved from http://www.studentpulse.com/articles/645/
InterVISTAS-ga2 Consulting Inc. (2008). The Economic Impact of Air Service Liberalization. Retrieved from http://www.boeing.com/boeing/commercial/liberalization/index.page
... amid nations (Gerber 2002, p. 29). Although there has been a major decrease of barriers to trade liberalisation concerning flight amenities in the last century, there are imperative uncontrollable external factors a business must assess and weigh before entering international borders and becoming a prosperous globally identified firm (Ramamurti & Sarathy 1997). Qantas, a highly esteemed patriotic and iconic Australian brand has demonstrated accomplishment intercontinentally. The ultimate success of their business, in order to sustain competitiveness in their global market, will rely heavily on their continuous assessment of combined political and legal reforms, economic dynamics, sociocultural influences, technological modifications and environmental concerns and their interlocking marketing strategies to gain the most beneficial opportunities that come their way.
In 1978, deregulation removed government control over fares and domestic routes. A slew of new entrants entered the market, but within 10 years, all but one airline (America West), had failed and ceased to exist. With long-term growth estimates of 4 percent for air travel, it's attractive for new firms to service the demand. It was as simple as having enough capital to lease a plane and passengers willing to pay for a seat on the plane. In recent news, the story about an 18-yr British...
According to the International Air Transport Association, 2001 was only the second year in the history of civil aviation in which international traffic declined. Overall, it is believed that the IATA membership of airlines collectively lost more than US$12 billion during this time (Dixon, 2002).
"Problems" in the airline industry have not risen due to too much competition within the industry. To the contrary, Washington regulators should turn the industry loose in any more ways that it can. Lowering restrictions to enter the market place, emphasizing private ownership of aviation matters, and encouraging open and free competition within the scope of anti-trust law should be the goals of the Clinton Administration. Instead of heading towards re-regulation, Washington should get out of the airline business for good.
After World War II there was an excess of aircraft and trained pilots in the United States, which significantly increase in private and commercial flights. An increase in the use of private aircraft and large passenger planes meant an increase in the possibly of aircraft safety incidents. Even though safety measures had been put in place to tend to large number of aircraft in the skies, in late 1950’s there were two unfortunate accidents that finally led to legislation that would be a major change to the world of aviation that affects us even today. The introduction of the Federal Aviation Act of 1958 spurred several changes in aviation that eventually led to the creation of the Federal Aviation Administration.
Recently Qantas has partnered up with Emirates in an effort to channel Europe-bound travellers through Dubai International Airport in a mutually beneficial arrangement, an example of business-to-business geographic segmentation marketing.... ... middle of paper ... ... Indirect Taxes on International Aviation*.
Aviation has come a long way since the 19th century, from the Wright brothers taking flight with the first powered and controlled gliders, to aircraft that can travel up to supersonic speeds, orbiting satellites and space stations which then were only thought to be science-fiction. Aerospace and aviation has proven to be one of the biggest challenges to advance in the entirety of human existence. There are many factors and characteristics that contributed to this advancement such as the engines of aircraft, forces of flight, aerodynamic forces, wingspans etc. The two most significant aspects however have been; World War 1 and World War 2.
Before we discuss government intervention and its affect on an industry’s competition we must first seek to understand the five forces framework. The theory, discussed in 1979 by Micheal Porter seeks to evaluate the attractiveness of an industry. Throughout this essay I will explore the theory and then relate government action and its well-documented affects on the airline industry.
Lufthansa, one of the world’s biggest airliners, has divisions handing maintenance, catering and air cargo. Since the World War II the airline industry has never earned its cost of capital over the business cycle (Hitt, 2010). Most of the airline companies have either filed for bankruptcy or are being bailed out by their government. Lufthansa had also gone through these tough times, but had resurfaced to become one of the worlds most profitable airline company. The company adapted a transnational strategy, seeking to achieve both global efficiency and local responsiveness. Lufthansa’s monopoly in Germany came to a halt with the creating of the European Union. All the EU member countries become one regional and therefore the European competition became, an increasingly a local competition. Lufthansa created its regional Hubs, to cater for its domestic market. But the availability of substitutes such as bullet trains and the Euro tunnel, made is necessary for Lufthansa to create short traveling time, customizations and quality standards in the region to achieve a competitive advantage. But outside the EU there are no substitute to air travels as such all the flag carriers are competing in the market, the international airline industry is a highly competitive environment. A new force has also emerged in the world of air travel, in the form of three Gulf airlines with jumbo ambitions. Within a decade Dubai’s Emirates, Qatar Airways and Eithad from Abu Dhabi have between them carried the capacity of two hundred million passengers (Micheal, 2010). The company had to go global and therefore adopted the international corporate-level strategy, where Lufthansa will ope...
The airline industry is a costly business to partake in especially due to the cost of fuel and technology needed to operate the airplane. With EasyJet internationalizing into Africa, it had the notion of facing new competitors, however, with the finances (see appendix) it possesses and the famous identity of its brand, made the threat of being a new entry within the Nigerian market low. However, a big threat would be if local Nigerian airlines were to reduce its prices then EasyJet might be at risk because the local airlines have the necessary equipment and knowledge to operate in its region.
“Federal Aviation Administration.” Federal Profiles for Students. Ed. Keele S. Sisung. Detroit: Gale Group 1999. Opposing Viewpoints in Context. Web. 14 January. 2014.
Air travel has grown in the past decade. Travel grew strongly for both leisure and business purposes. India will have nearly 800 to 1000 airplanes by 2023, it was estimated by Airbus. In spite of growth between 30 to 50 per cent in Indian aviation industry, losses of approximately 2200 crore is estimated for the current year.
International airlines are greatly affected by trade relations that their country has with others. Unless governments of the two countries trade with each other, there could be restrictions of flying into particular area leading to a loss of potential air traffic (e.g. Pakistan & India)
ICAO’s main role is the creation, modernisation and implementation of universally accepted standards for use in international civil aviation and assisting in the planning and development of international air transport to ensure the industry remains safe, efficient and orderly as it evolves. It is responsible for updating the Convention on International Civil Aviation, via annexes. These standards cover all technical and operational aspects of international civil aviation including safety, personnel licensing, operation of aircraft, aerodromes, air traffic services, accident investigation and environmental.
Cruising on a seven-forty-seven, a frequent occurrence in current American society, but a pretty young industry in the broad scope of the United States’ history. It was only a little over one hundred years ago that the first airplane glided for twelve seconds. The impact of air travel can clearly be examined by looking at how humanity operated and communicated without it, how flight was innovated, and how the aviation industry changed different aspects of american life on a national scale.