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Ford motor company history summary
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A highly popular muscle and sports car, the Ford Mustang functions as a daily driver, weekend warrior, and a show winning work of mechanical art. Whether someone just needs a basic transportation to get from point A to point B, an eight second quarter-mile beast, or a show stopping work of power and beauty, Ford has produced a Mustang for every need.
The Mustang got its name from the World War II P-51 Mustang fighter plane (Harris). The “five generations” evolved each year model until, in response to the 1971-1973 models, Ford returned the car to its original size and concept in 1974 (Bowling). The first generation of the Mustangs appeared in 1964 and lasted through 1973. On March 9, 1964, the first Mustang, a Wimbledon white convertible with a 260 cu in V8 engine, rolled off the assembly line in Dearborn, Michigan. A month later on April 17, 1964, the Ford Mustang made its world debut at the World’s Fair in Flushing Meadows, New York (Kelly).
The first model Mustang the early 1965, or as many like to call it the 1964 and one-half Mustang, interests me the most because of its unique design and style. The rareness of this year’s Mustang fascinates me because so little are left; over the years people have either crushed or cut them up and made race cars out of them, which makes me sad to see these rare, fascinating cars go to waste. When the 1964 and one half debuted, only a coupe and a convertible could be purchased featuring a base 170 cu in six-cylinder engine with a three-speed floor shift transmission, also available with a 260 cu in V8 engine, in addition to a four-speed manual transmission or a three-speed “Cruise-O-Matic” transmission. The interior featured “wall-to-wall” c...
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...e, but this year marked the release of the GT California Special package on GT premium models and the release of the Shelby GT and the Shelby GT 500, capable of producing 500 horsepower. The year 2009 marked the release of the GT 500 KR. The glass top was the only major change to the body style this year. In 2010, the Mustang featured a new redesign. The Mustang had more power and featured a revised interior and exterior (Jackson1).
In 2011, Ford brought back the 5.0-liter engine in the new Mustang, because, once again, Ford listened to the consumers. The tail lamps, the only major change to the body style of the Mustang this year, set higher up on the car.
The Ford Mustang always sticks to its heritage; many people have heard of it and no matter how fast or how new, it’s always noticeable with its American muscle car symbol, the galloping mustang.
When the word Mustang comes to play, most people think of a very well known car, not only for its stylish aspects, but for a variety of reasons: cost, features, speed (probably best know fact), and all around good appeal. The Ford Mustang was designed to be a people car. In 1960 Ford engineers sought out to build a car that the average motor head would be able to afford but yet still have the edgy feel about it. Back at the time of its release, in the early 1960's, the Mustang did hold the advantage over General Motors. General Motors had no car out at the time of the Mustang's release to compete with it. As the years progressed, Ford and Chevrolet managed to out do one another with there monster creations of each car. One such creation by Ford is their 590 HP "Super Stallion." The car features a 590 HP engine which burns alcohol instead of regular pump gas. Jack Keebler noted from Motor Trend Magazine, "The way to a fast time is to launch this pony at no more than 1,600 RPM, gently feeding in the throttle as the big 265/40/ZR18 Goodyear's churn at the edge of traction. Full throttle is impossible until you're well into third gear, but its still one helluva hand full to drive" (40 - 45). That is the newest creation from the M...
Ask any ten enthusiasts what two cars epitomize the concept of an automotive rivalry and at least nine of them will instantly conclude the Chevrolet or Chevy Camaro and the Ford Mustang, two cars that make up part of a small automotive segment known as Pony Cars. These fire-breathing leviathans of the street snarl with guttural reverberations boastfully announcing their presence with the mere turn of key. For nearly five decades, these mechanical beasts have captured the imagination of the American driver and ignited the most contentious debate in automotive history: Which car reigns supreme? Muscle car buffs waste no time quoting sales figures, vehicle performance, track times, or even mundane statistics like vehicle dimensions or available colors to simply justify their support for one model over the other. As this debate rages on, the makers of these brutes fan the flames through targeted marketing strategies, consumer promotions, pricing strategies, and creative advertising all in effort to win an automotive war the likes of which have never been seen or fought before (Davenport, 2013).
More than 22,000 Mustangs were ordered on April 17, 1964 when it was first released by Ford. Show rooms were visited by more than four million people and there were over 2,600 ads in newspapers. In 1974, the Mustang II began. Buyers loved it since it was smaller and had a weaker engine. This would use less fuel during the fuel crisis. Sales had tripled since the year before. It also was easier to drive because of its rack-and-pinion steering. In 1978 Mustang added many fashion features that would appeal to female buyers. The rear seat was divided into two seats even though it had been a single seat in the years before. Along with many new colors there were also pockets in the door handles, illuminated driver vanity mirrors, and "Fresno Cloth" seat inserts. In 1994, Ford released a redesigned Mustang. It had a lot of power and Ford brought back the grill. The 1994 Mustang convertible sold 123,198 cars. In 2008 Ford Mustang was the last pony car remaining on the road. Mustang is still one of the greatest success in sales in automotive history and is America's best selling convertible.
When Ford introduced the Mustang in 1964 there was no immediate reaction from General Motors, but by August of '64, just four months after the Mustang's introduction, GM realized the appeal of a four seat sports car. Ironically, the Mustang was created in response to the Chevrolet Corvair Monza!
Some say that automotive racing began when the second car was built. For over a hundred years, competition has driven innovation in the car industry, thus the industry maxim “Win on Sunday, sell on Monday.” NASCAR and drag racing contributed greatly to muscle cars’ success. Muscle cars were born from these competitions as factory made race cars. Because of this, the muscle car quickly moved from a low quantity specialty item to the image of the American automotive scene. Each brand had to have one and each one needed better performance and personality than the next. The Golden Age began in the 1960s with the introduction of more performance models such as the Chevy SS Impala and the Ford Galaxy Starliner (Auto Editors).
The First production of the Model T came out on October 1, 1908 at the Piquette Avenue Plant in Detroit. (www.hfmgv.org) At the time the Model T was going for a price around $850 and by the Twenties a newer model could be bought for at a price of $275.(Gordon) Although having a Model T, was a sign of wealth, it was awfully cheaper than other cars being manufactured by the other manufactures. The Model T was different from all other cars being made at the time because Ford found a way to make his car affordable. The Low Price of the Model T sent a boom around the nation. "Over the next 19 years, Ford would build 15,000,000 automobiles with the Model "T" engine, the longest run of any single model apart from the Volkswagen Beetle." (www.hfmgv.org) "In 1900 America produced 4,100 automobiles; in 1908, the year of the Model T's advent, the number had risen to 63,500; in 1909 it had nearly doubled, to 123,900. In 1916 it stood at 1,525,500." (Gordon)
Foreign markets were beginning to show promise with the vehicles that were going to put out on the market. The Ford Motor Company began to feel the pressure and felt that it needed to be in the limelight of the competition. Lee Iococca, the CEO of Ford, decided that it was time for a change and thus the Ford Pinto was introduced. However, the Pinto had numerous flaws that cost the Ford Company more than ever anticipated.
He looked through hundreds of books on bicycles and books on horse and buggies. Ford decided to use wheels from a bicycle, and the same steel framing. From the horse and buggy, he took the idea of the shape of the actual frame. He also made a handlebar that was in the same place as horse rider for a buggy. When Henry For opened his first automobile plant, not only did it bring much attention to the industry, but it also made people want to own a car so that they looked “cool”. People knew that this was going to be a successful industry so they wanted to work in it. Even though most people think that the first true car ever made by Henry Ford was the Model A; they are actually being deceived. Henry Ford’s first actual cars were made for racing. Only a year or so later did Ford start making Model A’s.
Ford Motor Company current mission statement is “committed to provide personal mobility for people around the world”. With that in mind their vision is to become the world’s leading Consumer Company for automotive products and services. By improving everything they do, the company provide superior returns to their shareholders (Vision, Mission, Values).
Ford Motor Company has been and till the date is known as the king of innovations in the automobile industry. Their research & development department and innovation of interchangeable parts in moving assembly lines resulted in extraordinary global extension for them. They are an old heritage who ruled and still doing impressive jobs in the global automobile market. Some prestigious motor brands are also owned by Ford.
To make comparing easier, a 2004 Ford SVT (Special Vehicle Teams) Mustang Cobra and a 2000 Acura Integra Type R will be used as the comparison. The engine in the Mustang is a 4.601 liter, 280.8 cubic inch V-8 engine with 32 valves DOHC (Dual Over Head Cams), sequential electronic fuel injection, and an Eaton Generation IV roots-type supercharger, with a TTC T-56 6 speed Manual creating 390 break horse power at 6000 RPM and 389 foot pounds of torque at 3500 RPM. It has a 0-60 mph time of 4.5 seconds, a quarter mile time of 12.6 seconds at 112 mph, and has a limited top speed of 155 mph. The Integra has a B18C5, 1.797 liter, 110 cubic inch, 4 cylinders, 16 valves DOHC VTEC engine. It creates 195 horse power at 8000 RPM and 130 foot pounds of torque at 7000 RPM. It has a 0-60 mph time of 6.5 seconds, a quarter mile time of 14.7 seconds, and has a limited top speed of 135 mph.
Ford- focused differentiation, medium pricing, breadth of product line is high. A strength is their pick-up truck market share, a weakness is perceived reliability and styling on some of the lines.
Ford Motor Company Introduction This paper will address an analysis of the key success factors in strategic planning for the Ford Motor Company, including planning, product offerings, marketing and sales. The paper will also include financial characteristics and a competitive analysis of the Ford Motor Company. Ford Motor Company The Ford Motor Company inspired a manufacturing revolution with its mass production assembly lines in the early 20th century. Ford and Lincoln are one of the world's most well known automotive brands, most known for the Ford Mustang, and F-Series pickup trucks.
By 1899 Ford created a more proper looking motorcar with the help of wealthy businessman William Murphy. It had high wheels, a padded double bench, brass lamps, mud guards, and a "racy" look. In the same year Ford founded the Detroit Automobile Company. Within 3 years Ford had built an improved, more reliable Quadricycle, using a four-cylinder, 36 horsepower-racing engine. In 1901 his car beat what was then the world's fastest automobile in a race before a crowd of eight thousand people in Grosse Pointe, Michigan. The publicity he received for this victory allowed Ford to finance a practical laboratory for refining his auto ideas. In 1903 Ford launched his own car company, The Ford Motor Car Company, and by January 1904 he had sold 658 vehicles. By 1908 he built the famous Model T, a car that was affordable to the middle class. The automobile was no longer the toy of the rich.
Ford is forecasting that 2010 sales in industry will rise to between 11.5 million and 12.5 million vehicles, up considerably from last year’s 8.4 million. Boudette, and Dolan, 2010). Ford is about to launch its smaller vehicles; less than two years ago Ford Motor’s plant in Mexico was building big pick-up trucks. But Ford has retooled to produce Ford’s small Fiesta car, due to go on sale in America for the first time in June. Simon, 2010).Mulally is the architect of Ford’s remarkable recovery in its fortunes.