The Ethical, Leadership, And Business Strategy For Starbucks

With a special assignment through my organization, I will be exploring a business opportunity for Starbucks to open up another possible international location. I will begin to investigate this idea. I will also prepare information in regards to the upside and downside implications of entering Honduras. I will include my recommendations about the optimal entry strategy.

We will begin to look at Starbucks status and history followed by social, political, cultural, legal, technological, and economic environment of Honduras. Examine the entry and organizational strategies that Starbucks should consider and advance which will include our potential local partners. We must also investigate the ethical, leadership, and management challenges, which

In 1982 the president and CEO Howard Schultz, joined the company. He had just returned from a trip to Italy in 1983, and invasion a new way to serve coffee in the United States. He wanted to bring the way of Italian coffeehouse here. Nevertheless, this was not until 1987 where he would come in with several local investors to purchase Starbucks and rebrand. Opening their doors here in Chicago. In 1991, Starbucks took off and was the first companies to offer full and part time employment with benefits. They also were able to take the lead in the coffee world by offering Frappuccino’s. Their success landed a partnership in 1995 Pepsi-Cola. This help them market to consumers a ready-to-drink Frappuccino that was available for purchased through local grocery stores or convenient stores. It was also in 1996 that Starbucks opened its first store outside of North America, which expanded a branch in Japan. In 1998, this offer Starbuck to acquired Tazo Tea Company. This lead to collaboration with Conservation International in 1999, to promote environmentally responsible methods for growing coffee. Starbucks has continued to grow over the years, launching its VIA™ Ready Brew coffee in 2009 (Starbucks Timeline, 2010). They have continued to work aggressively to serve the public as of today Starbucks has more than 15,000 stores in 50 countries, and have taken their name to be known as the world’s premier

They are currently operating in a worldwide captaincy extent in the Americas; Europe, Middle East, and Africa; China/Asia Pacific; and Channel Development. Starbucks has gain the international market. If Starbucks can start their cooperation in Italy, it is now going to become an open market to any country in the world. We will begin to look at Honduras as a next global expansion. Starbucks currently offers their customers a variety of coffee, teas, packaged roasted whole bean or ground coffees, single serve products, juices and bottled water. Each store provides a menu of fresh food, several ready-to-drink beverages, along with varieties of packaged ready to go food products. We can begin to look at how we can incorporate this into our new market of Honduras.

Today Starbucks does not have a store in Honduras. As we researched the country I have learned that Honduras is essentially know for a fine coffee bean. However, Starbucks taken notice of this and incorporated a special blend of Honduras Premier coffee brand that has intrigued the public. San Marcos, Honduras is home to this special coffee