The aim of this research is to decide how destructive has been the impacts of media programming and advertising, physical activity and nutrition and diet on the common health and fitness of the British people as defines to obesity. In putting up these styles for closer assessment, the aim of this research is to determine the level of their impact on public health so that they perform as source for the remedial actions that must be performed.
Rationale
As technology develops and choices of media enhance, individuals are becoming more and more affected through social ideals through these sources of media. In modern media, much focus has been presented to the implementation of stereotyping for its impact on the value of attractiveness and thinness. The reality that the media are continually defining thin people as successful and desirable (e.g. actresses and supermodels) has manipulated a vast number of people, particularly women, into the “I must be thin” passion (James, 2006). Finally, the media send out a cultural message that being thin and losing weight is a feminine thing to perform these days. Different sorts of media information about dieting data in a different style, ensuing particular impacts on the people. Rationale of this research is to define a correct perception on the impact of media on dieting and impact of the current situation of people.
Media influence on body images had been a controversial topic for a number of years in the world; many blamed the media for promoting unrealistic slim body figures (Stice, 2004). A number of studies were performed in the UK looking into the effect of media images on young people. Body dissatisfaction and eating disorder study (2006) noted that concern over body shape wa...
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In the article, Every Nook and Cranny: The Dangerous Spread of Commercialized Culture by Gary Ruskin and Juliet Schor (Ackley 361). Since the early 90s is when Commercialism has bombarded the society. Ruskin and Schor provide examples why advertising has an effect on people’s health. Marketing related diseases afflicting people in the United States, and especially children, such as obesity, type 2 diabetes and smoking-related illnesses. “Each day, about 2,000 U.S. children begin to smoke, and about one-third of them will die from tobacco-related illnesses” (Ackley 366). Children are inundated with advertising for high calorie junk food and fast food, and, predictably, 15 percent of U.S. children aged 6 to 19 are now overweight (Ackley 366). Commercialism promotes future negative effects and consumers don’t realize it.
In the documentary Killer at Large, former Surgeon General Richard Carmona remarked that “Obesity is a terror within. It’s destroying our society from within and unless we do something about it, the magnitude of the dilemma will dwarf 9/11 or any other terrorist event that you can point out…” Carmona is indeed right, with the rapid increase of obese children, America is on the fast track to producing a generation with a life expectancy shorter than their peers. One of the main factor is the media representation of obesity (Greenstreet 2008). In today’s society parents are not only worrying about televisions influence on their kid’s behavior but their weight and health, too. According to study conducted by the Kaiser Family Foundation, that researched the role of media in childhood obesity, stated the obesity increased by 2% for every hours of television in adolescent’s ages 12 to 17. The advertisement of food and beverages present a very strong influence on the children. Most of the products being advert...
Derenne, J. L., & Beresin, E. V. (2006). Body image, media, and eating disorders. Academic Psychiatry, 30(3), 257-61. Retrieved from http://ezproxy.waketech.edu/login?url=http://search.proquest.com/docview/196508089?accountid=15152
Veerman, J. L., Van Beeck, E. F., Banerndregt, J. J., & Mackenbach, J. P. (2009). By how much would limiting TV food advertising reduce childhood obesity? European Journal of Public Health,, 19(4), 365-369. doi: Retrieved from
Derenne, Jennifer L., and Eugene V. Beresin. "Body Image, Media, and Eating Disorders." Academic Psychiatry 30. June (2006): 257-61. Web. 23 Mar. 2011.
Smolak, Linda, Michael P. Levine, and Ruth Striegel-Moore. "Media as Context." The Developmental Psychopathology of Eating Disorders: Implications for Research, Prevention, and Treatment. Mahwah, NJ: L. Erlbaum Associates, 1996. 235-53. Print.
Researchers have used various abstract foundations for examining the relationship between media and body image ( Holmstrom, 2004). Here I review the theory that has been used by researcher in the area. Bandura’s Social cognitive theory (1994) assumed that “people learn and model the behaviors of attractive others”. The supporters of this theory suggest that young women find slim models in the media attractive and try to imitate them through dieting which leads them to eating disorders.
According to “Burger Battles” from the Weekly Reader, obesity is defined as a person whose weight is 20 percent higher than recommended for their height (Burger Battles 1). When this condition begins to affect children lives, it is then known as childhood obesity. Within the United States of America, around 15 percent of children are considered to be obese (Holguin 3). Increasing tremendously, this outbreak has actually tripled in the amount of obese teen and doubled in children up to the age of thirteen (Burger Battles 2). One of the factors that is usually overlooked in the cause for obesity is the role of television. Not only does it reduce the amount of physical activity, the advertisements and commercials are targeting innocent viewers. In a survey completed by Gary Ruskin of Commercial Alert, the average child watches nearly 19 hours and 40 minutes of television a week (Ruskin 2). With that amount of time spent watching television, advertisements for fast food will be entering the children’s minds.
Deanne Jade believes that the media does its part to keep us informed on "valuable information on health and well-being," (Jade 8). I agree however I feel that is done in such a manner that girl feel as if they must exhaust the media’s advice on fitness and health and use these methods in order to obtain the picture perfect body image that they see on TV and in magazines. A cou...
“The attention-grabbing pictures of various high-flying supermodels and actors on different magazine covers and advertisements go a long way in influencing our choices” (Bagley). The media is highly affective to everyone, although they promote an improper image of living. Research proved says those with low self-esteem are most influenced by media. Media is not the only culprit behind eating disorders. However, that does not mean that they have no part in eating disorders. Media is omnipresent and challenging it can halt the constant pressure on people to be perfect (Bagley). Socio-cultural influences, like the false images of thin women have been researched to distort eating and cause un-satisfaction of an individual’s body. However, it is clear that, although virtually all women are exposed to these socio-cultural influences, only a very small proportion develop clinical eating disorders (Mazzeo and Bulik). Every article believes that socio-culture have an impact on eating disorders. Although, researchers believe that is not the only reason, and the easiest statement to make. Eating disorders are far more complicated than it just being blamed on the media. Bagley, Mazzeo and Bulik all state that media play a role in the development but are not the main reason to developing an eating disorder. In all of the research done thus far media is a part of eating disorders, but not the only culprit.
Ninety percent of the eating disorder cases occur in women ages twelve to twenty-five and many researchers believe the media is to blame. Though there is no single cause of an eating disorder, multiple studies cause an eating disorders to the media. With being vulnerable to the “thin ideal” in mass media, there is an increased risk of body dissatisfaction and disordered eating. (“Media, Body Image, and Eating Disorders”)
Levine, Michael P., and Sarah K. Murnen. "Everybody Knows That Mass Media Are/Are Not [Pick One] A Cause Of Eating Disorders": A Critical Review Of Evidence For A Causal Link Between Media, Negative Body Image, And Disordered Eating In Females." Journal Of Social & Clinical Psychology 28.1 (2009): 9-42. Academic Search Premier. Web. 28 Mar. 2014.
Herbozo, Sylvia, Stacey Tantleff-Dunn, Jessica Gokee-Larose, and J.Kevin Thompson. “Beauty and Thinness Messages in Children’s Media: A Content Analysis.” Eating Disorders 12 (2004): 21-34. Print.
Beales III, J. Howard, and Robert Kulick. Does Advertising On Television Cause Childhood Obesity? A Longitudinal Analysis. Journal Of Public Policy & Marketing 32.2 (2013): 185-194. Business Source Complete. Web. 19 Nov. 2013.