The Effectiveness of Sex Appeal in Advertisement

655 Words2 Pages
bulb-icon

Recommended: The sexualization of women in advertising

The Effectiveness of Sex Appeal in Advertisement

Sex is everywhere. It's in every magazine, on every television station, and in every movie. Sex appears in advertisements for everything from shoes to food to computers. It is understandable why advertisers use sex appeal since it sets their ads apart from the countless others. Ads with sex can be more memorable, but sometimes too much sex overpowers the ad, drawing attention away from the brand. Overdone sex appeal can offend the target audiences, therefore causing the ad to be ineffective. Sex in advertising also tends to stereotype women and be bias towards men. Overall sex appeal can be effective if used in the correct context, but can also render the ad ineffective if overdone.

Many advertisers view sex appeal as one of the most effective marketing practices today. In the endless number of advertisements out there nowadays, ad agencies are desperate to have their ads stand out. Several research studies have found that sex appeal in advertising is attention-grabbing, likable, arousing, and memorable (Severn, B...

Show More
Related

  • What We Are To Advertising James Twitchell Analysis

    491 Words  | 1 Pages

    Advertisers aim for an attractive advertisement depends on what audience they wanted to aim for. This is a way to make a good way of attracting people to make efficient money by using stereotypes, and psychologically

    Read More

  • Review Of The Documentary 'A Growing Plague'

    1268 Words  | 3 Pages

    The third and final reason obesity is not a genetic disorder is that obesity is often just the result of eating too many calories without enough exercise. With obesity the problem is the person afflicted by it is not exercising or being active enough to burn off the calories they have consumed. When this happens the body stores the extra energy in fat deposits between organs. This essentially turns the human body into a refrigerator, as mentioned in the documentary by Cross. By adopting a healthy lifestyle where one is both active and eating a healthy diet, anyone can avoid the growing plague of

    Read More

  • History of Globeville

    539 Words  | 2 Pages

    The nation’s first transcontinental railroads were also being completed in the late 1860’s. The Union Pacific Railroad’s transcontinental rail was completed in 1869 originally went through Cheyenne and missed Denver entirely (Denver, H). Denver resident’s raised the needed funds and built their own railroad to Cheyenne and the Kansas Pacific Railroad came directly Denver shortly after (Denver). As a result, Denver became a successful railroad hub by the mid-1870’s that served as the mining industry’s center for the western US (H).

    Read More

  • Rhetorical Analysis of an Advertisement

    1072 Words  | 3 Pages

    Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.

    Read More

  • The Book Sex Sells!

    1464 Words  | 3 Pages

    Sex sells a common phrase which turns out to be very truthful and also the title of Rodger Streitmatter's book, Sex Sells! The Medias Journey from Repression to Obsession. It seems like no other human act drives "buying behavior" as much as sex appeal does. Therefore advertisers manipulate this human drive and than offer their products as a path of love, beauty and desirability which is their main purpose of advertising. In other words the main purpose of advertising is to sell products and what advertisers must do to get people to buy these products is to make products desirable to the chosen target consumers. The pioneering of bringing prurience to advertising was Calvin Klein, starting with women's jeans going then to men's underwear and ending up with perfume for both sexes at the end. Perfume advertising is a large contributor to sex appeal. In both ads for Opium and Dolce & Gabbana perfumes advertisers use sexual seduction and influence to sell their product. They use sex appeal to grab our attention and play with our fears and desires and they manipulate us by fulfilling our erotic fantasies and dreams.

    Read More

  • Guilt in Macbeth by William Shakespeare

    583 Words  | 2 Pages

    First, some may ask the question “What is guilt?” Easily enough, guilt is the feeling one has after doing something that has a bad consequence. Guilt can easily push a person into doing actions that they didn't even think they were capable of, causing depression or large amounts of anger and sadness (Guilt). Being...

    Read More

  • Kiilbourne's Effects Of The Sexualization Of Children In Advertising

    1279 Words  | 3 Pages

    We may think of sex as a passionate way of showing one’s life-long partner one’s love, or as a means of satisfying oneself, but in the recent years we have grown accustomed to the idea of casual sex becoming the norm. As a result, the once scandalous sexualized ads of the early and mid-1900s have become so common that Kilbourne claims that these ads contribute to our current rape culture and to the objectification of women and children.

    Read More

  • Obesity in America

    1216 Words  | 3 Pages

    Genetics plays a major role in obesity; inherited genes sometimes contribute to the accumulation of fat in the body. Over 200 genes have effect on the weight having repercussions from physical activity, food choices and metabolism. Therefore, genes may increase the vulnerability of a person to become obese. Family eating patterns and social tendencies can also trigger obesity. Moreover, environmental circumstances such as availability of food high in calories and fat and the increase of the portions and combination selections in meals contribute to the development of fat accumulated for years in the body (Whitney & Rolfes, 2011, pg. 277).

    Read More

  • Use of Sex in Advertising

    1510 Words  | 4 Pages

    The purpose of advertising is to convince people that products are of use to them in one way or another, and advertisers must do it very quickly, because they do not have the time or the space to go into detail or explanations. The sex...

    Read More

  • Sex in Advertising

    1443 Words  | 3 Pages

    There are many companies that use sex appeal in their ads today. For instance Victoria Secrets is one of the top sellers in lingerie. They show skin in every one of their ads. All of their models put on the sex appeal for all commercials and magazines. That is what helps them sell. Women look at those ads and see those girls floating on clouds like angels and feel they could feel the same if they wore that purple bra or red underwear. By showing these girls constantly looking sexy in their ads make women feel sexy just wearing them. That is the whole point of using sex in your ads. It?s amazing what a little skin can do. "In advertising, sex sells. But only if you're selling sex (Richards).

    Read More

  • Theme Of Guilt In Macbeth

    860 Words  | 2 Pages

    In Shakespeare’s Macbeth, he chronicled the story of Macbeth’s rise to power and all he encountered during that journey. One theme that is present throughout the entirety of the play is guilt. As the story progressed, it can be seen that guilt affects each character differently depending on their role in the play. However, every person deals with the guilt in their own way. Everyone is influenced by a feeling of regret at some point in their lives, and the way they deal with it will affect them in the long run. It can be seen taking a drastic toll, particularly on the characters of Macbeth and his wife, Lady Macbeth. Ultimately, the presence of guilt in someone is determined by how easily they let it affect them.

    Read More

  • The Effect of Advertising on Women's Body Image

    1387 Words  | 3 Pages

    middle of paper ... ... “Three in four Americans (76 percent) say that a woman's appearance on the job is likely to affect whether she is taken seriously. Eighty-four percent of women and 68 percent of men agree with that statement”. To sum up, it is often said that advertising is shaping women gender identity, and some have argued that the statement is true, because of the higher amount of sexual references of women that advertisements show and the damage that occurs to women’s personality and the public negative opinions of those women.

    Read More

  • Argumentative Essay On Childhood Obesity

    1357 Words  | 3 Pages

    According to an article in Oxford Journals, “There is substantial evidence for the hereditability of obesity, and research in both rare and common forms of obesity has identified genes with significant roles in its etiology” (Genetics…).

    Read More

  • Obesity is NOT a Disease

    1863 Words  | 4 Pages

    Prentice, A. M., Hennig, B. J., & Fulford, A. J. (2008). Evolutionary origins of the obesity epidemic: natural selection of thrifty genes or genetic drift following predation release & quest. International journal of obesity, 32(11), 1607-1610.

    Read More

  • Obesity: Genetically Informative Essay

    620 Words  | 2 Pages

    There are many factors that play a role in obesity but one of the main possible causes is that it can be genetically inherited. There have been many studies done to see if obesity is hereditary. By using twin studies, the investigators found that the chance of obesity being inherited is between 70 and 80 percent (Friedman). They also found that twins who are adopted resemble the weight of their biological parents more than their parents who’ve adopted

    Read More

More about The Effectiveness of Sex Appeal in Advertisement

Open Document