The Effects of Television on Obesity
In today’s world, society relies heavily on technology for daily life. Anywhere from the alarm clock that wakes us up in the morning to the phones we use to talk to one another. Social media is part of technology. I know that I’m apart of social media just by watching television. I watch television for about three hours a day. I counted the number of commercials during a half hour show. There were twenty one commercials and sixteen of them had some sort of food. In an hour show, I counted thirty commercials and, again sixteen had some sort of food reference and there was only one that had exercise. I’m not saying that this is true for every show that is on television. This is just to show that even commercials anywhere from dating to car commercials have some reference to food. In a car commercial, the couple in the car had a reflection to eating bad food at a restaurant that they went to, but the commercial was about a car. Another example would be a commercial that was promoting a dating site, and in the background, there are people who were ‘together because of the site’ eating. Having these statistics doesn’t mean that children and teenagers are watching all the channels where these commercials are aired, but they do see a lot of them while they are watching television. I am talking directly to the parent so they understand how much advertising children and teenagers see and what effect that has on them. Food commercials have increased the obesity rate in children and teenagers. It’s up to the parents to change how many commercials, by watching television, are viewed by their children.
Children and Teenagers Watch Television
I’ve worked with children in the past and, from that experience, I...
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In the article, Every Nook and Cranny: The Dangerous Spread of Commercialized Culture by Gary Ruskin and Juliet Schor (Ackley 361). Since the early 90s is when Commercialism has bombarded the society. Ruskin and Schor provide examples why advertising has an effect on people’s health. Marketing related diseases afflicting people in the United States, and especially children, such as obesity, type 2 diabetes and smoking-related illnesses. “Each day, about 2,000 U.S. children begin to smoke, and about one-third of them will die from tobacco-related illnesses” (Ackley 366). Children are inundated with advertising for high calorie junk food and fast food, and, predictably, 15 percent of U.S. children aged 6 to 19 are now overweight (Ackley 366). Commercialism promotes future negative effects and consumers don’t realize it.
In the recent decades, obesity has grown into a major health issue in the United States within young people. With 31 percent of the United States of children being obese, the United States has become the country with the highest rate of obesity in the world. Obesity is not only found among adults, but it is also now found mainly among children and teenagers. The childhood is a very important period for the initiation of obesity especially in this time. Eating practices that children are taught or learn during childhood affects a person later in their life whether they know or not. Multiple studies have confirmed that childhood obesity in the U.S has been on a rise for years. One out of three children in the U.S are obese, most of them face a higher risk of having medical, social and academic problems. Childhood obesity also leads to many health problems among young people. Those problems include diabetes, high blood pressure, high cholesterol and many more others. These problems cause a rise in health care costs that their families might have to pay sooner or later. The influence of parents and the media play a big role in causing these problems to happen. Some people believe that a family with an obese child should not raise child protection concerns if obesity is the only cause for concern (Callaghan, 2010). However, doctors should always be mindful of the possible role of abuse or neglect in contributing to obesity. The result of some research that was done on the symptoms of neglect shows a clear correlation between childhood abuse and obesity in childhood. A study of American school children has found that after controlling for socioeconomic status, those who were physically abused were more likely to be obese (Callaghan, 201...
Obesity in the United States, which the media has labeled a national crisis, has also been connected to poverty rates. Big fast food industry’s target poor communities, and spend millions of dollars each year to create advertising that appeals to these specific areas. These industry’s also target naïve children when advertising because they know that eating habits developed in childhood are usually carried into adulthood. Children who are exposed to television advertisements for unhealthy food and who are not educated well enough on good nutrition will grow up and feed their families the same unhealthy foods they ate as kids. A big way fast food giants are able to make certain young people have access to unhealthy food is by strategically placing franchises in close proximity to schools. They will often place three times as many outlets within walking distance of schools than in areas where there are no schools nearby. The way fast food advertising is targeted towards children is very alarming considering how important good nutrition is for young people and how a child’s eating habits can affect their growth and
Sugarman, Stephen D. and Nirit Sandman. “Fighting Childhood Obesity through Performance-Based Regulation of the Food Industry.” 2007. Web. 5, September 2011.
Childhood obesity is a consequential medical condition that effects the youth and adolescence of society. This disorder creates health problems that were once only seen in adults, such as diabetes and cardiovascular diseases. Although childhood obesity is a world wide issue, the percentage of overweight children differs, especially throughout the United States. Today, the greatest population suffering from this disease are African American children who reside in the southern part of the country. Parents, as well as children, continue to support unhealthy lifestyles even though they are well aware of the life-threatening diseases caused by obesity.
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According to “Burger Battles” from the Weekly Reader, obesity is defined as a person whose weight is 20 percent higher than recommended for their height (Burger Battles 1). When this condition begins to affect children lives, it is then known as childhood obesity. Within the United States of America, around 15 percent of children are considered to be obese (Holguin 3). Increasing tremendously, this outbreak has actually tripled in the amount of obese teen and doubled in children up to the age of thirteen (Burger Battles 2). One of the factors that is usually overlooked in the cause for obesity is the role of television. Not only does it reduce the amount of physical activity, the advertisements and commercials are targeting innocent viewers. In a survey completed by Gary Ruskin of Commercial Alert, the average child watches nearly 19 hours and 40 minutes of television a week (Ruskin 2). With that amount of time spent watching television, advertisements for fast food will be entering the children’s minds.
According to the Center for Disease Control (CDC) about “17% (or 12.5 million) of children and adolescents aged 2-19 years are obese” (Moreno et al., 2013 P.157). “Surveys administered in 1976-1980 and 2007-2008 show that the prevalence of obesity has changed from 6.5% to 19.6% among children 6-11 years old age and from 5.0% to 18.1% for those aged 12-19 years (Moreno et al., 2013 P.157).
Food advertising contributes to childhood obesity in many ways. One of them being that the food advertised is unhealthy. “The mechanism of effect of media exposure on obesity may also operate through the extensive advertising messages for unhealthy foods targeted at children.” (Agarwal, Dhanasekaran) The food advertising geared towards children makes them develop unhealthy eating habits, and choices. The advertisements are usually advertising unhealthy foods, never healthy ones. “When children watch television, they cannot escape food advertising. “Sugared snacks and drinks, cereal, and fast food advertisements respectively comprise approximately thirty-two percent, thirty-one percent, and nine percent of all advertisements marketed specifically to children.” (Termini, Roberto, Hostetter) Due to limited cognitive abilities, children view many food advertisements, and don’t really have the knowledge or capability to comprehend that the food being advertised is not healthy.
Keywords: health, promotion, teenagers, obesity, eating, habits. Midterm Paper Developmental Efforts Related to Adolescent Obesity Qualitative Research “More than one third of our children and adolescents in our country are now overweight or obese” (Kids and Obesity). This epidemic is also skyrocketing the occurrence of disorders and other health issues such as type 2 diabetes, hypertension, high cholesterol, asthma, bone and joint problems, weight problems and obesity. But obesity can also affect adolescents on a deeper level, especially those of lower socioeconomic classes. Depression and low self esteem is also directly related to obesity and has high tendencies to lead to substance abuse in males and eating disorders in females (weight problems and obesity).
One way that fast food effects obesity is by advertising their products to children (Miller). In her article Food Advertising Contributes to Obesity, Patti Miller explains that the fast food companies are targeting kids and teenagers by advertising on television. The fast food advertisements are promoting unhealthy products as acceptable food which influences children to choose those meals. The American Psychological Association, an organization focused on improving the lives of individuals, expressed that with the exposure of different fast food commercials, children request to purchase these unhealthy products and cause the parents to be influenced by these requests. This concludes the idea that once children are encouraged by the commercials, they opt to consume the fast food advertised on television. Today, fast food companies are even advertising through schools by offering pizzas and burgers as school lunches, which consequently becomes a daily meal for children and teenagers to consume (Wadden, Brownell,
Childhood obesity is a serious medical problem that affects children. Obesity is a medical term, commonly defined as being extremely overweight, which is only half the case. (www.wikipedia.com) Many parent’s ask if their child is obese, or at risk of becoming overweight, and they ask what to do about it. MD, Dennis Clements tells parents: “Obesity is a family event, not an individual event”.
Beales III, J. Howard, and Robert Kulick. Does Advertising On Television Cause Childhood Obesity? A Longitudinal Analysis. Journal Of Public Policy & Marketing 32.2 (2013): 185-194. Business Source Complete. Web. 19 Nov. 2013.
As a little girl I loved watching television shows on Saturday mornings. I’d get upset when a show would proceed to commercial. That is until I watched the shiny new toy being played with by the girl my age and of course the cool new one that came into the happy meal, then I’d forget. After seeing the appealing commercial I’d run to my mom and try to slickly mention it. “You know McDonalds has a new Monster’s Inc. toy in their happy meal. Isn’t that great? “Now I realize that back then I was targeted by big companies to beg my parents for things that I didn’t need or that wasn’t good for me in order to make money. Advertising today is affecting the health of today’s children because they eat the unhealthy foods advertised to them on: television, the internet, and even at school. Therefore, an impassioned discussion of possible solutions has been brewing.
Ebbeling, C. B., Pawlak, D. B., & Ludwig, D. S. (2002). Childhood obesity: public-health crisis, common sense cure. The lancet, 360(9331), 473-482.