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Marketing Strategies
How the film industry has evolved
How the film industry has evolved
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Christopher Nolan’s The Dark Knight (2008) is representative of key changes in contemporary media conglomerate Hollywood in terms of marketing, distribution, and production because of the steps it took to turn a standard superhero film into a worldwide phenomenon that not only succeeded as a standalone film, but also helped to revitalize an entire franchise, paving the way for many more of its kind. This was accomplished through the breaking of typical marketing trends by utilizing various vigorous viral marketing campaigns and interactive, fan-powered “scavenger hunts”, both online and in the real world, that led to the revelation of new scenes, ads, and teasers. Additionally, the film’s domestic and foreign distribution was so massive at the film’s release, that it still holds records today as the 4th highest total grossing box office and 5th highest grossing opening weekend in North America, 4th widest domestic opening (showing on 9,200 screens in 4,366 theaters), and 18th highest all-time grossing box office worldwide record. Needless to say, The Dark Knight was the highest grossing film of the year in 2008. Supplementary material, including animated films and video games, were also created and distributed between the releases of Batman Begins and The Dark Knight as a simultaneous method of franchise reinforcement as well as promotion for the upcoming second installment of Nolan’s Batman universe. It can be asserted that as a result of these fresh new marketing and distribution trends, Christopher Nolan has played a significant role in helping to usher in successful new production practices that will shape the way films will be produced over the course of the transitional blockbuster/digital production era in Hollywood during ...
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...l opening weekend showings at all ninety-four participating IMAX theaters nationwide were sold out in online presale as well. On opening day, The Dark Knight grossed $67 mil., beating out the previous record holder, Spider-Man 3, which grossed nearly $60 mil. As a result of the film’s tremendous success, and in an effort to rebuild Oscar hype during award season, Warner Brothers re-released The Dark Knight domestically in theaters and IMAX in January 2009. Home distribution took several forms including a standard one-disc edition DVD, a two-disc “Special Edition” DVD, a two-disc edition BluRay, a “Special Edition” BluRay bundle package including a miniature Batman figurine, and a four-disc Batman Begins/The Dark Knight DVD combo pack. The Dark Knight set a sales record for “Most DVDs sold in one day” with a grand total of 2.4 million DVDs and 600,000 BluRay discs.
Movie Analysis: The Disney original classic, “Tower of Terror” inspired by the iconic Disneyland and Disney World attraction, Tower of Terror/Twilight Zone. This Disney original movie, being described as a made-for-TV movie from many critic websites, is mild spooky film that targets the younger audience of eight year olds and older. At Halloween of 1939, lightning strikes at five people, which included the famous child actor in the movie, Sally Shine, at an elevator at the Hollywood Tower Hotel.
In 2005 Christopher Nolan spearheaded the commercial re-boot of the Batman franchise with the movie Batman Begins, the movie achieved wide critical acclaim, and, subsequently generated, talk of a sequel. In the summer of 2008, after a vast amount of advertising and viral marketing, the highly anticipated sequel was finally released. The film 'The Dark Knight' grossed almost $67,165,092 in its first day and went on to break countless box office records. Later the next year the film won 2 Oscars and was nominated for a further 6, one award won was the 'Best Supporting Actor' award which the late Heath Ledger posthumously received, for his portrayal of the 'Joker'. Due to Ledger's untimely death the film gained even more publicity and Heath's performance was spotlighted, many people thought this might take the focus off what might be a great film and onto Ledger's performance alone. The film was released, and, although Ledger's performance was nothing short of astonishing the spotlight and focus was not taken off the film itself and the movie subsequently gained wide, and thoroughly deserved, critical acclaim. In my opinion an exceptional solo performance isn't capable of taking focus off a good film if it is itself worthy of credit, the performance is simply a different aspect of the film.
“A hero can be anyone. Even a man doing something as simple and reassuring as putting a coat around a young boy's shoulders to let him know that the world hadn't ended.” Behind all the action in The Dark Knight Rises is an important portrayal of crime and deviance in society. The superficial analysis of the plot makes The Dark Knight Rises seem like a simple hero and villain story and nothing more. However, the film expresses concepts of justice and provides an important depiction of strain theory and the labeling theory.
As the decade moved along Hollywood continued to build upon these “pick me up” movies with hits like “Back to the Future”, “Three Men and a Baby”, and “Driving Miss Daisy”. As the decade came to a close, the top grossing movie of 1989 brought back a different kind of American hero – Batman. Clearly, that really bad day called the 1970’s had been replaced by a night at the candy store called the 1980’s.
The purpose of this paper is to provide the reader with an insight into the Super Hero Series Batman. This crime fighter originally appeared in Detective Comics issue #27 in 1939. It later became a comic book series, a TV series and a movie series. The character Batman is second only to Superman as a Super Hero. Amazingly Batman has no super powers, but he does have a lot of neat crime fighting gadgets. In this paper, we will explore the creation of Batman, his supporting cast of characters both good and bad and the gadgets he used.
Sex, love, depression, guilt, trust, all are topics presented in this remarkably well written and performed drama. The Flick, a 2014 Pulitzer Prize winning drama by Annie Baker, serves to provide a social commentary which will leave the audience deep in thought well after the curtain closes. Emporia State Universities Production of this masterpiece was a masterpiece in itself, from the stunningly genuine portrayal of the characters of Avery and Rose, to the realism found within the set, every aspect of the production was superb.
1980. Warner Bros. Directed by Stanley Kubrick. Music by Wendy Carlos and Rcachel Elkind. Cinematography by John Alcott. Editing by Ray Lovejoy. With Jack Nicholson, Shelley Duvall, Danny Lloyd.
Batman (Christian Bale) is hoping to hand on his crime fighting duties to D.A Harvey Dent (Aaron Eckhart) yet when Batman’s cards are on the table the twisted mastermind who goes by the name of the joker (Heath Ledger), forces the masked vigilante to go against everything he ever stood for.
Thesis: We will take a look at the opening scene of Dark Knight. The highlight of the scene for most moviegoers was the joker’s reveal at the end of the robbery where he removes his mask. We are all surprised, and in all truth we should not have been surprised. The movie gives us obvious clues to show that the man in the mask is the joker. This analysis will focus on some of those clues and give you a scene by scene analysis of the many different characters involved to understand better the distractions in place to ensure the Joker’s identity remains anonymous. With the help of critics and scholars, the clues throughout the movie confuse the audience and the identity of who the real villain is.
Men in Black (1997) is the first installment of a what is currently three total films, with a possible fourth in the making. Since it is a part of a franchise there is a lot of groundwork laid in this first film. We’re introduced to the main Leif Motive, or theme, for the Men in Black agency. What’s interesting is how we are kind of thrown into this film, with minimal background to what is going on. Overall this film has a unique style, a good integration of the soundtrack elements, and places the viewer in this different world where aliens exist.
When comics were first coming out, they were not all that popular but in todays’ world, they have become very popular and well known. Several of these comics have been turned into films, which is one of the many reasons why the popularity has been rising over the years. One of the most well known comics is Batman: The Dark Knight Returns. This comic was composed and released in 1986 by Frank Miller. With the usage of Frank Miller’s powerful, intense lines and the artwork done by Klaus Janson’s and Lynn Varley’s it has elevated this comic up to the very top of mainstream comics. In Batman: The Dark Knight Returns, the skillful illustrations on the pages successfully create the thought that there are underlying meanings, which makes the atmosphere a very intense one throughout the comic. The work of art that is presented on the pages in this comic are embedded in such a way that the pages become the continuum for the meaning. One of the main themes that are imbedded on the pages through the artwork in this book is the ideological struggle between Bruce Wayne and Batman.
Nolan also quotes that “The problem with the push to digital is it has been given a consumer aspect,” He suggest that it confuses the camera with an Ipad. Nolan believes that digital is “not what is best for the film. Nolan states that he does use digital technology in the editing process and for special effects and in other ways but in the end he wants his films to be shot on film ('Dark Knight Rises'). Christopher Nolan source and aspect of filmmaking makes him uniqueful as a director. From the structure, characters, and the shooting of the film, Nolan defines what it means to stand out as a director and writer of films.
Batman Begins has an incredible amount of struggles that not only Bruce Wayne must face but all of Gotham must face. The first of many of these was Thomas and Martha Wayne's sudden death at the beginning. This left both the people of Gotham and Bruce Wayne to struggle along without them “Their deaths galvanized the city into saving itself and Gotham has limped on ever since.” (Batman Begins, Ras Al Ghul, Scene 31) This also created much anger and rage in Bruce Wayne that he released as Batman. There is also the struggle with the crime rate in Gotham and keeping alive the cities slowly falling government. These things differ from the Dark Knight where the struggles are with mainly the Joker and his actions. Many more unexpected and out of control struggles occur in The Dark Knight. The Joker (mastermind terrorist) creates many series of problems and difficulties for Batman, Gordon, Dent, and all of Gotham in general. Another big problem, quite different from the first one is the capturing of Joker. Unlike the first film, the struggles of The Dark Knight are much more external while the first one was fixing what was on Gotham’s internal problems. An example was after Rachel’s death it changed Harvey into an evil person therefore changing the whole ending of the movie, and a lot of the next one. Another big difference between the two films is The Dark Knight has a lot more violence and explosions,
Best known for his unique and non-linear style and to many people as the best director of the past decade, Christopher Jonathan James Nolan or just simply Christopher Nolan, is one of the most talented and influential film directors and screenwriters of our time. He, like most directors have never studied film and is a self-taught filmmaker. In this essay I am going to write about his early life and how he got into filmmaking. His early career and his rise to fame with Batman movies, his personal life and the influences he have had on the film industry which makes him one of the best directors of all time and my personal favorite.
Society is a result of our interactions, and society guides our interactions. This all stems from social construction. Social construction conveys values, ideas and traditions. These values, ideals and traditions are created and become traditions that are then passed on. These traditions then come to be perceived as natural rather than cultural, which is often how media will display it and society unknowingly accepts.