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Impact of rock and roll in america
Impact of rock and roll in america
The phenomenon of hippie culture: did it have a huge impact
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The counterculture of the late 60’s on up to 1980 is prevalent to the history of media. New social forms arose, including the pop music of the British band the Beatles and the simultaneous rise of hippie culture. As the era continued, a vibrant youth subculture which emphasized creativity, experimentation and new manifestations of nonconformist/mellow lifestyles emerged. This emerging era influenced the media industry heavily. This short time frame in history was a definite media revolution. This era commercialized rock music, along with disco funk among other genres, the game show and variety show era, as well as popularizing mass media through magazines.
This era was a wild and brave step forward into a new awareness and cultural acceptance. The late 60’s leading to the 70's was the decade to be in; explosive, vibrant and very much alive. 70's advertising projected happiness and positive vibes firmly backed by the ideal that the world was improving and belonged to the youth. Daisies were everywhere as were loud flower prints. Many of the ads looked like remnants from the sixties but with a newer seventies wilding and bold appeal. Music was electrifying and phenomenal. The emergence of television was a source of entertainment and information, where advertising was very influential to all age groups of the time. The late 60’s was a period where long held values and norms were challenged to the extent of changing the way the world interpreted life. This revolution was definitely one for the media to capture in every way possible through music, television, film, and written forms such as magazines.
By the late sixties FM radio had replaced AM radio as the focal points being Rock and Roll music, then into the seventies psychedel...
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...ages. Magazines like rolling stone embraced and reported on the hippy counterculture during the late nineteen sixties and seventies and its rise to fame was successful due to such bands and artists as the Beatles, Rolling Stones, and Jimi Hendrix. Magazines of this time kept the people on their toes for all popular media that was worthwhile.
The late sixties through the seventies was a remarkable era. I choose media because I believe that it sets the tone for society and culture for all individuals. The historical importance of this era sets the tone for our media today. The most influential music set stage for many different genres in today’s society. Without the modern non-conformist of the time today’s media culture would not have as much social freedom and acceptance bringing forth different styles of music, fashion, and even the shows we watch on television.
Thus, the sixties triggered not only political change but also social and cultural reformations. Advertisers realized that they shou...
Pop culture in the 1950s and 1960s began to spread and infest the nation from front to back through radio shows, books and magazines, television programs, and even motion pictures. Whether it is culture in terms of political affairs, clothing or the latest musical sensations, the United States has always played the dominant role when it came to who knows what is best, first. Some cases of Americanizati...
The Sixties Exposed in Takin' it to the Streets and The Dharma Bums. One cannot undertake any study of the 1960s in America without hearing about the struggles for social change. From civil rights to freedom of speech, civil disobedience and nonviolent protest became a central part of the sixties culture, albeit representative of only a small portion of the population. As Mario Savio, a Free Speech Movement (FSM) leader, wrote in an essay in 1964: "The most exciting things going on in America today are movements to change America" ("Takin' it to the Streets," 115). His essay is critical of those that maintain the status quo and oppose change in America.
During the 1960s and the early 1970s, music reflected the political and social changes that America was undergoing at the time. Some of these major changes included the African-American civil rights movement and the conflict over America’s role in the Vietnam War. During these hard times, people turned to music for hope, peace, happiness and answers.
Rock ‘n’ roll and 20th Century Culture According to Philip Ennis, rock ‘n’ roll emerged from the convergence of social transformations which resulted from World War II (Ryan 927). Despite its pop culture origins, rock music is arguably one of the strongest cultural factors to develop in this century. Artists such as Lennon, McCartney and Dylan defined the emotions of a generation and, in the last decade, it as even been acknowledged by members of the establishment which it hoped to change as a major influence in the country. In order to understand how rock went from a sign of rebellion to a cultural icon, it is necessary to understand where it came from.
The ‘60s were the age of youth, as millions of children’s from post World War II became teenagers and rebelled against the conservative fifties. Denying civil rights to African-Americans and liberation to teenagers in previous decades and Vietnam War, created a vortexes which lead to massive rebellion against the status qua. Music of the 1960s was characteristic of the revolution that was going on during the decade. It was a time of rebellion and counter-culture in which the teenagers and college students were critical of government, business, religious institution and other various aspects of life. Era marked by civil rights movement, Vietnam War, environment of drug abuse and sexual freedom formed new music like: folk rock, soul and psychedelic rock. These genres starkly contrast the teen idol music of ‘50s pop mainstream. Writes John Covach; “World was exploding, and rock musicians were listening more closely than ever.”(Covach, 152) Such stark contrast in pop music directly relay to changing social culture in America, which further echo’s the relationship between music and culture.
The hippie subculture was originally a youth movement beginning in the United States around the early 1960s and consisted of a group of people who opposed political and social orthodoxy, choosing an ideology that favored peace, love, and personal freedom. The hippies rejected established institutions, criticized middle class values, opposed nuclear weapons and the Vietnam War, were usually eco-friendly and vegetarians, and promoted the use of psychedelic drugs. They created their own communities, listened to psychedelic rock, embraced the sexual revolution, and used drugs to explore alternative states of consciousness. They strived to liberate themselves from societal restrictions, choose their own way, and find new meaning in life.
The 1970s was a tumultuous time in the United States. In some ways, the decade was a continuation of the 1960s. Women, African Americans, Native Americans, gays and lesbians and other marginalized people continued to fight for their freedom, while many other Americans joined in the demonstration against the ongoing war in Vietnam. Due to these movements, the 1970s saw changes in its national identity, including modifications in social values. These social changes showed up in the fashion industry as well, delivering new outlooks in the arenas of both men’s and women’s clothing.
middle of paper ... ... Advertising catered directly towards the hostile youths and hippies in order to appeal to the people. The counterculture deeply influenced society today by erasing the blatant disregard of the views of youth in earlier times. The counterculture became a presence in society that could not be ignored.
I. I now come to an end of explaining the changes the music industry has gone through from the fifties on through today. The fifties with its rhythm and blues that gave way to rock and roll, the sixties with the rise of big record labels and their attention shifting more towards pop music that would drive their profits sky high. The seventies with the advent of what we now know as rock.
Popular Culture in Britain in the Beginning of the 1960s Popular culture is related to the interests of the youth. Before the 60s, there was no such thing as a teenager. In the beginning of the 60s wages increased and more jobs were being offered so youth had more money. In the beginning of the 1960s British youth spent an average of eight pounds a week. This gave them more chance to be independent and more freedom.
During the sixties Americans saw the rise of the counterculture. The counterculture, which was a group of movements focused on achieving personal and cultural liberation, was embraced by the decade’s young Americans. Because many Americans were members of the different movements in the counterculture, the counterculture influenced American society. As a result of the achievements the counterculture movements made, the United States in the 1960s became a more open, more tolerant, and freer country.
The Hippie Movement changed the politics and the culture in America in the 1960s. When the nineteen fifties turned into the nineteen sixties, not much had changed, people were still extremely patriotic, the society of America seemed to work together, and the youth of America did not have much to worry about, except for how fast their car went or what kind of outfit they should wear to the Prom. After 1963, things started to slowly change in how America viewed its politics, culture, and social beliefs, and the group that was in charge of this change seemed to be the youth of America. The Civil Rights Movement, President Kennedy’s death, new music, the birth control pill, the growing illegal drug market, and the Vietnam War seemed to blend together to form a new counterculture in America, the hippie.
Music is an outlet to all aspects of life and culture is a significant way of forming people and the way they live. Although not always seen directly culture has an overbearing influence on the music that is produced and made popular. The political Climate of the early seventies was full of fire with issues such as Vietnam and constant protest throughout the county. Later in the 70’s the end of the Vietnamese conflict brought the rise of the Watergate scandal and Iran Contra. These issues swept headlines and ingrained people’s thoughts. Social issues also played a big role in the developing culture of the seventies. Protests and constant outbreaks about gay rights and women’s rights seemed to overtake the country in storm. Later in the Decade the social climate changed to a celebration of the Past and a can-do attitude. Political and Social climates had an overbearing influence on the attitude that was being developed throughout the seventies. This climate was also transparent in the music world of this decade. In the early 70’s music lyrics were being created that were representative of the popular method of protest and social change. Music is a common way of expression and during this time artist and groups took the most of their popular music by expressing viewpoints on present issues. In the mid to late seventies the birth of new styles that broke from the old seemed to dominate the music industry. These new types of music ranged from disco to television pop. The music of the decade represented the culture and was greatly influenced by events and beliefs of the 70’s. At this time in American history, music and life became closely nit. In the late 1970’s, national issues settl...
The sixties was a decade of liberation and revolution, a time of great change and exciting exploration for the generations to come. It was a time of anti-war protests, free love, sit-ins, naked hippie chicks and mind-altering drugs. In big cities such as San Francisco, Los Angeles, New York and Paris, there was a passionate exchange of ideas, fiery protests against the Vietnam War, and a time for love, peace and equality. The coming together of like-minded people from around the world was spontaneous and unstoppable. This group of people, which included writers, musicians, thinkers and tokers, came to be known as the popular counterculture, better known as hippies. The dawning of the Age of Aquarius in the late sixties was more than just a musical orgy. It was a time of spiritual missions to fight for change and everything they believed in. Freedom, love, justice, equality and peace were at the very forefront of this movement (West, 2008). Some wore beads. Some had long hair. Some wore tie-dye and others wore turtle-neck sweaters. The Hippie generation was a wild bunch, to say the least, that opened the cookie jar of possibilities politically, sexually, spiritually and socially to forever be known as one of the most memorable social movements of all time (Hippie Generation, 2003).