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How does the media influence public perceptions
Influence of mass media in shaping people's ideas
Influence of mass media in shaping people's ideas
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There is reasonably common agreement that there is an identifiable capitalist or ruling class. Marx pointed out that the capitalist or ruling class own the means of material production and consequently also manage the means of mental production. Their ruling thoughts and ways of looking at the world filter down to the rest of society. Marx's unique view has been developed by neo-Marxist such as Hall et al examining the late-twentieth-century role of the mass media. They propose an explanation in terms of the way the influential ruling class set the agenda for their domination ideas and direct or indirect control. Also they influence the content of the mass media. To put it another way, capitalist and mass media are seen as having common interest to preserve the status quo. Hall showed how the sources of information coming from the police and legal authorities in relation to the crime of `mugging' in the 70s acted as primary definers for media personnel such as journalism. They present a biased view of the world as fair and just when in fact it is founded on inequality and injustice. So big business and the profit motive are presented uncritically as working in the best interests of the whole of society. Nay challenges or threats this as these are focused on as deviant. More recently neo-Marxist have pointed out that not only do the media reflect capitalist ideology, values and interest but such media themselves become capitalist enterprise a means of making vast profits. There are three main ideas relating to questions of ownership and control of the mass media. Firstly, leading-on from the outline of technological development, we need to consider the extent to which ownership allows powerful individuals and groups to explo... ... middle of paper ... ...this problem by buying a film studio (20th Century Fox) and using it to supply Sky with "first run" films plus a back catalogue of classic films. Having successfully broken this oligopoly, Murdoch was also able to use the newspapers he owned to provide "free" advertising for his satellite station. This advertising took the form of "paid" adverts and, more usefully, publicity in Murdoch papers through competitions, special offers and "feature articles" masquerading as "news." On this basis, our beliefs about the world are grounded in our experiences of and in that world. In short, when we are exposed to new ideas, we try to assimilate them in terms of our current beliefs and to achieve this we try and match these ideas to our experiences. Thus, ideas that somehow seem to fit in with our experiences will have a greater chance of being incorporated into our beliefs.
The mass media has an essential role in today’s society as a channel of valuable information. Lots of people rely on media as the epicenter of information and as the yardstick on which they form their decisions and opinions (Agner, 1999). Any selection of messages in the mass media would have a profound impact on the entire society, this is according to Cultural selection theory. In the short story “Gray Noise”, Rojo uses this story to express his annoyance toward technology, but more specifically his most effective critic is on how society has overpowered valuable news with “dramaturgically crafted news” (Vettehen) and competition while desensitizing their viewers. Since competition has also stiffened up in are of mass media as the attention of readers, TV-viewers and listeners are fought for by every journalist. For this reason, every news media has turned to other strategies such as scandal-mongering and entertainment as tools of making a profit since a large audience is assured of such news even if they are not correct. Rojo’s views on critics of technology are widely shared among many people including the authors of the following studies, “Research Note: Sensationalism in Dutch Current Affairs Programmes by Paul Hendriks Vettehen
Marx believes there is a true human nature, that of a free species being, but our social environment can alienate us from it. To describe this nature, he first describes the class conflict between the bourgeois and the proletariats. Coined by Marx, the bourgeois are “the exploiting and ruling class.”, and the proletariats are “the exploited and oppressed class” (Marx, 207). These two classes are separated because of the machine we call capitalism. Capitalism arises from private property, specialization of labor, wage labor, and inevitably causes competition.
Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and internationally. The aim of these companies is to generate revenue and in order to do this they create and air shows that cater to popular demand. In doing so, they sometimes compromise on the quality of their content. This is where public broadcasters come into perspective.
Most importantly for those who Marx feels capitalism has an adverse effect on, the proletariat. Marx in The Communist Manifesto explains what capitalism is and what it is to be a capitalist: "To be a capitalist is to have not only a purely personal but a social status in production. Capital is a collective product, and only by the united action of many members, nay, in the last resort, only by the united action of all members of society, can it be set in motion." (Marx, K., Engels, F. and Berman, M. (2011)). Through such a definition of capitalism, he adamantly stresses that capitalist state is selfish, one that has been manufactured by the desire of individuals to have a greater material wealth than his societal
Marx’s ideals of communism were drawn from the realization that the cycle of revolutions caused by the class struggles throughout history led society nowhere. Society as a whole was more and more splitting up into two great hostile camps, into two great classes that were directly facing each other—bourgeoisie and proletariat. According to Marx, in order for society to further itself, a mass proletarian revolution would have to occur. The bourgeois, who were the employers and owners of the means of production, composed the majority of the modern capitalists. It was these individuals that controlled the capitalist society by exploiting the labor provided by the proletariats.
Karl Marx believed class was a matter of economics, that is, how the individual fits into the pattern of modern capitalist society. Marx argued that the whole of capitalist society was constructed in order to support this idea including the society’s infrastructure. Marx believed that social classes arise when a group gains control of the means of production. This group also has the power to maintain or increase its wealth by taking advantage of the surplus value of labor. Many people question why a worker would labor under such conditions. The reason is quite simple according to Marx. The reason is political and social representation. Members of this class elect representatives who pass laws that serve their interests. Landlords and factory owners were able to use their control of resources to exploit the unlanded laborers in the newly emerging factories.
The Communist Manifesto opens with the famous words "The history of all hitherto societies has been the history of class struggles.” In section 1, "Bourgeois and Proletarians," Marx delineates his vision of history, focusing on the development and eventual destruction of the bourgeoisie, the middle class. Before the bourgeoisie rose to prominence, society was organized according to a feudal order run by aristocratic landowners and corporate guilds. With the discovery of America and the subsequent expansion of economic markets, a new class arose, a manufacturing class, which took control of international and domestic trade by producing goods more efficiently than the closed guilds. With their growing economic powers, this class began to gain political power, destroying the vestiges of the old feudal society, which sought to restrict their ambition. According to Marx, the French Revolution was the most decisive instance of this form of bourgeois self-determination. Indeed, Marx thought bourgeois control so pervasive that he claimed, "The executive of the modern State is but a committee for managing the common affairs of the whole bourgeoisie". This bourgeois ascendancy has, though, created a new social class in which labor in the new bourgeois industries. This class, the proletariat (the lower class in economic status) are the necessary consequence of bourgeois modes of production. As bourgeois industries expand and increase their own capital, the rank...
The issue of the relationship between the mass media and the popular culture has always been a controversial issue in social sciences. The political economists insist on the role of the media industry in the creation of this phenomenon of the twentieth century. Though, advocates such as John Fiske, argue that popular culture is actually the creation of the populous itself, and is independent of the capitalist production process of the communication sector. Basing his argument on the immense interpretive power of the people, Fiske believes that the audience is able to break all the indented meanings within a media message. He also believes- by giving new meanings to that specific message they can oppose the power block that is trying to impose its ideology to the public. Consequently, this anarchistic activity of the audience creates the popular culture as a defence mechanism. Even when we accept Fiske’s ideas, we can not disregard the manipulative power of the media and its effects on cultural and social life.
Karl Marx, a German philosopher, saw this inequality growing between what he called "the bourgeoisie" and "the proletariat" classes. The bourgeoisie was the middle/upper class which was growing in due to the industrial revolution, and the proletariats were the working class, the poor. These two classes set themselves apart by many different factors. Marx saw five big problems that set the proletariat and the bourgeoisie aside from each other. These five problems were: The dominance of the bourgeoisie over the proletariat, the ownership of private property, the set-up of the family, the level of education, and their influence in government. Marx, in The Communist Manifesto, exposes these five factors which the bourgeoisie had against the communist, and deals with each one fairly. As for the proletariat class, Marx proposes a different economic system where inequality between social classes would not exist.
In the Communist Manifesto it is very clear that Marx is concerned with the organization of society. He sees that the majority individuals in society, the proletariat, live in sub-standard living conditions while the minority of society, the bourgeoisie, have all that life has to offer. However, his most acute observation was that the bourgeoisie control the means of production that separate the two classes (Marx #11 p. 250). Marx notes that this is not just a recent development rather a historical process between the two classes and the individuals that compose it. “It [the bourgeois] has but established new classes, new conditions of oppression, and new forms of struggle in place of the old ones. Our epoch, the epoch of the bourgeoisie, possesses, however, this distinctive feature: it has simplified the class antagonisms. Society as a whole is more and more splitting up into two great hostile camps, into two great classes directly facing each other: Bourgeoisie ...
Karl Marx (1818 - 1883) and Max Weber (1864 - 1920) both recognised that economic categories played a large part in social class structure. Nineteenth Century history plays an important part in understanding how class influenced identities. The Industrial revolution was changing the structure of the communities, the rich or landowners having a far better standard of living with better education, health care, property ownership and power than the poor. The working class would have a daily struggle to survive. The change in Trade Unions meant that the working class had a voice, helping to push their needs forward, looking for better standards of living and working conditions. Marx's concept of class was based around the production of goods. The emerging owners of these goods, or capital, were known as the ruling class. Marxism would define only two classes, the ruling class and the working class. The influence on identity of these two class structures would be very relevant in those days. The working class would earn a wage from the production of the goods but the ruling class would sell these for a profit and exploit the workers. The two classes were on two different levels of wealth, property ownership and social standing and they would struggle to mix, they were dependent on each other but the rewards would be unevenly matched.
The Mass Media is a unique feature of modern society; its development has accompanied an increase in the magnitude and complexity of societal actions and engagements, rapid social change, technological innovation, rising personal income and standard of living and the decline of some traditional forms of control and authority.
Karl Marx was a philosopher, a sociologist, economist, and a journalist. His work in economics laid a foundation for the modern understanding of distribution of labor, and its relation to wealth generation. His theories about the society, economic structure and politics, which is known as Marxism led to him developing social classes. He later on showed how social classes were determined by an individual’s position in relation to the production process, and how they determine his or her political views. According to Karl Marx, capitalism was a result of the industrial revolution. Capitalism is a system that has been founded on the production of commodities for the purpose of sale. Marx defined the
According to Marx class is determined by property associations not by revenue or status. It is determined by allocation and utilization, which represent the production and power relations of class. Marx’s differentiate one class from another rooted on two criteria: possession of the means of production and control of the labor power of others. The major class groups are the capitalist also known as bourgeoisie and the workers or proletariat. The capitalist own the means of production and purchase the labor power of others. Proletariat is the laboring lower class. They are the ones who sell their own labor power. Class conflict to possess power over the means of production is the powerful force behind social growth.
Encapsulated in a democratic homeland since the advent of time, media systems are habitually acclaimed as the “fourth power,” with its journalists often hailed as the “watch-dogs” of such a society. Lending itself to act as ‘gatekeeper’ for the wider society and performing the traditional role of journalism, the media (overall) exist as powerful “instruments of knowledge” that perform the function of providing information to the masses in a public sphere, where issues may be discussed, justified and contested (Scannell, 1995, p. 17). Evidently, media workers play a pivotal role in our society; however, their status in the realm of professions is not definite. Although the above emphasize the predicament at the heart of ...