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Short note on media ethics
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There are many professional and personal issues that young aspiring media professionals will have to respond too in their future careers. From the way social media has democratised people to being able to have a fragment attention span to weary of the fourth estate; there will be many challenges produced that need to be overcome. As a student aspiring to either be a public relation practitioner, a publisher or a magazine editor, there are numerous issues that will affect my personal identity and characteristics required for my success as a media professional. Although currently one of the biggest issues facing the media, journalism and communications industry is the use of social media as a tool to connect and bring in audiences and to leverage and drive traffic to websites, companies and blogs, as a member of Generation Y, consuming and producing social media is embedded in my blood and is first nature to me and poses less of an issue. In this essay, I have explored the three most prevalent issues that I must conquer including dealing and coping with criticism, online and offline, embodying integrity and adhering to it, and understanding media ethics and legal complications that may be faced. By understanding what these concepts and issues mean and critically reflecting on these topics, will allow for me to develop my skills both now and in the future.
Being in the public eye and sphere is a predominant aspect of being in the media industry. With the media landscape relying heavily on Web 2.0 and 3.0, the level of public debate has coarsened and sometimes when things go wrong and this can result in a world of criticism and negative social feedback. And sometimes, the scrutiny received isn’t based on the facts of the incident an...
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... 2009. Media Ethics: Key Principles for Responsible Practice. 1st ed. Los Angeles: SAGE.
Smith, A. 2013. New Challenges, Opportunities, Responsibilities Face PR Practitioners. [Blog] Wordpress. Available at: http://talkingcobblers.wordpress.com/2013/04/24/new-challenges-opportunities-responsibilities-face-pr-practitioners/ [Accessed 3 Jun. 2014].
Swales, C. n.d. Overcome Criticism and Learn from Your Mistakes. [online] Monster Worldwide Incorporated. Available at: http://career-advice.monster.com/in-the-office/workplace-issues/overcome-criticism-learn-mistakes/article.aspx [Accessed 3 Jun. 2014].
Tilley, E. 2005. The Ethics Pyramid. [Presentation]. Available at: http://www.prismjournal.org/fileadmin/Praxis/Files/TilleyPRINZpresentation.pdf [Accessed 3 Jun. 2014]
Yost, P. and Plunket, M. 2009. Real Time Leadership Development. 1st ed. Chichester, UK: Wiley-Blackwell.
Hughes, R. L., Ginnett, R. C., & Curphy, G. J. (2012). Leadership: Enhancing the lessons of experience. New York: McGraw-Hill Irwin
Pierce, Jon L. and John W. Newstrom (2011) 6th edition. Leaders and the Leadership Process.
Kouzes, J., & Posner, B., (2007). The leadership challenge, (4th ed.). San Francisco, CA: Jossey-
Northouse, Peter G. Leaderhip Theory and Practice. Ed. Fifth Edition. Thousand Oaks, CA: Sage Publications Inc, 2010.
Our media have developed a circuit of electronic media having no order or meaning and to not be taken seriously. Newscasters dedicate a mere 45 seconds to dive into a tragedy or celebration that occurred and then must shift your attention to another piece of news. The world of television has also created a sense of bullying and discrimination against people who aren’t considered “likable” including overweight people, bald men, women over 50, etc. It has also caused gender discrimination as seen with Christine Craft who was fired from her co-anchor position on KMBC-TV because he appearances “hampered viewer acceptance” and believed she lacked credibility (101). Postman also brings up the topic of the variability in the perception of truth based on the acceptability of the newscaster, and the impression of “sincerity, authenticity, vulnerability or attractiveness conveyed by the actor/reporter” (102).
In conclusion, both producers and consumers of media deserve some responsibility in how social media and magazines have impacted people and the way they perceive themselves. The changes that these two types of media bring upon people can be both beneficial as well as detrimental. In order to live happy and fulfilling lives, people must know that creators of social media and magazines intents were for them to be good and helpful and that not everything that is shared and shown in the media is real. Therefore, the blame of negativity doesn’t solely lie on the producers of the media; it is also in the hands of the people, the consumers. As magazines and social networks become more prevalent in today’s society, images and information are constantly being shared while people will continue to evolve.
There are a myriad of publications available to assist with leadership issues. Most consistently refer to the specialized skills and traits needed to be an effective leader. Choosing a leader with these specialized skills is only part of the challenge facing organizations today. Providing effective training for new and existing leaders is becoming increasingly important. Such training should include recommendations on how to plan for and address real-world scenarios as well as examples of situations that may occur in order to strengthen comprehension. Leadership training should be viewed as a process, not a one-time event. Training leaders on how to plan and deal with obstacles, as well as how to motivate and inspire employees is critical to organizational success. Leadership should be a focus at all levels of the company whether it would be individual, departmental, or organizational. The key to successful leadership is to create a sense of belonging by getting all parties involved.
"Journalists and Social Media | The Changing Newsroom." The Changing Newsroom | New Media. Enduring Values. Web. 05 Dec. 2010. .
It is often suggested that media has possibly had extreme effects on the social development of a young person. However, understanding how media outlets affect the identity of teens takes understanding what "identity" involves. Typically, who we are is measured by external and internal factors that combine to make us who we become. Add in new media outlets, such as the internet, social networking and media is now considered an “extension of everyday life and a tool of cultural change” (Singh, 2010). Therefore, identity formation, as a social concept, is constantly changing in new and even more global ways. Identity, again, is social concept. After we interact with any sort of media, regardless of what we do, we tend to find that validation from others. In real-life, we only have to deal with a handful of disagreeable people. Online, that number swells exponentially. Simply, it 's a distinct presentation by which we tend to continuously exchange
Lussier, R.N. & Achua, C.F. (2010). Leadership: Theory, application, skill development (5th ed.). Mason, OH: South-Western.
“Some are born great, some achieve greatness, and some hire public relations officers” (Boorstin). Every aspect of a career in public relations is exciting and self-rewarding. The hours, job description, and clients give public relations specialists an exciting and ever-changing career.
In trying to attract new audiences, news media have begun to transition from reporting to becoming a form of entertainment. With the meteoric rise of social media’s role as a news source, the fight for an increase of diversity in the media, and the ever-growing desire of immediate content, the future of responsible journalism is more important than ever. Ask yourself, why do I think the way I do? Where do my political views originate? How do I prove them? Most likely, it is due to the biased portrayal of issues in the media and the politicization that accompanies what we consume. Now, compare your views to your preferred news reporting entity. More than likely, they are the same.
Social media is quickly evolving in front of our eyes, and it is almost impossible to reject and hide from this new form of media. Not only is it an important part of socialization within peer groups, but now it is used to market and motivate people to become a part of a larger community. It is undeniably changing the way one communicates and how one finds and shares information. Most websites offer communication through the use of Facebook, Twitter, YouTube, LinkedIn and many other blog formats. With new apps on smartphones and photography and video made digital, media can be created, edited and shared quickly and once it is in this new digital cloud it is not yours anymore.
The correlation between the development of youth and social media has become blatant. Although few of the consequences are favorable, the majority have displayed a negative impact. The drive social media can implement on youth is exceptional. The pressure and strain social media can place on our youth is an enduring force which leads individuals to question themselves as a person and feel inclined to fit a norm expressed in media and social media of our society. The underlying force social media can play in the lives of the youth is astonishing and is a force that must be dealt with and controlled, for it not only holds the power to give an individual strength, but also to break them down.
Social media is a phrase being thrown around a lot these days, but it can be difficult to answer the question “What really is Social media?” Social media is essentially the websites and applications we use to create and share content about our every day lives, through participation on various sites. Information technology (IT) is the category that social networking falls under, and is rapidly changing while being integrated into many areas of modern day Australian life. The reason being, children of the 21st century are considered the digital generation. It’s the latest technology that spreads information faster than any other media around the world; and this is why social media is appealing to the ‘digital generation’. Social media has a number of positive characteristics in every day life, however there are also a number of negatives that correlate. The negatives of social media have not only been proven to damage the well being of individuals, furthermore their families and communities also feel the effects.