The Challenges Of Town Shopping Centers And Retail Malls

It is known that town shopping centres and edge-of-town retail parks provide customers with greater range of goods and is a competition to high streets. As Colin J. Davis (1997: 6 - 7) claims high streets can succeed if they provide with appealing environment, great facilities and outstanding design quality. !

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First of all, to understand and solve the problem it is important to realise what has caused it.

Nowadays a car is a basic need therefore people can easily access retail parks that are located outside of city centres. It allows to grow the shopping mall trend what is serious competitor to high streets. Retail parks and shopping malls are optimised and they offer shops, cinemas, restaurants, banks, beauty services and gyms in one place what makes them unique and appealing to customers (The Grimsey Review, 2013: 8). 'The Grimsey Review’ (2013) states that cities, towns, villages, parades, shopping centres, retail parks, shopping parks and leisure parks compete for consumers. In multi-channel shopping world online shopping is a new trend that increases its market shares every year (The Grimsey Review, 2013: 8). According to Davidson Pavitt (1997: 38) sales through television and the Internet grow by 30 per cent per year. He suggests that electronic

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Extended Research Toms Barda retailing will offer much better choice, it will change customers’ buying patterns and the way products are offered to them. Pavitt claims that all retail parks and other shopping places will have to focus on how to knit together shopping with leisure activities and entertainment (Pavitt, 1997: 42

- 43).!

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Besides, the graphs show that number of UK superstores gradually increases (by 240% from 1982 to 1992) (John Fernie, 1995: 5). In 2012 the market...

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...ivities and shops take place.!

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Additionally, Davis (1997: 66 - 69) explains that city centres and high streets are places where citizens can relax, attend concerts, meet friends and visit theatre. High street is also a great place where activities can take place outside. He claims that it is important to have places on High Street where people can relax with friends without spending money. He argues that market is very important part on High Street because it cause noise and activity and it provides real human interaction. Davis (1997: 70) says that festivals are also important for city centres in order to attract citizens and tourists who will eventually use other town attractions.!

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To examine statements and conclusions made by Hudson, David, Portas, authors of The Grimsey

Review, Fernie and Pavitt research question and hypotheses were stated by the researcher.!