The Business Environment at Mcdonalds

Contents Page:

Table of Contents

Contents Page: 2

Introduction 3

Choosing an Organization 3

Brief introduction to McDonalds 4

Aims of the Report 4

SAFE Framework 5

Strategic option 1 6

Frozen Foods 6

Strategic Option 2 11

McDonalds in a Supermarket 11

Strategic Option 3 15

McCafe 15

Conclusion 19

References 20

Appendices 21

Introduction

Choosing an Organization

McDonalds was chosen to be the organization as a group decision. The reason being that it was an organization recognized all over the world, having a high profile and a strong iconic brand. Given the size of the organization, it was decided that there are a lot of strategic options available to McDonalds.

Brief introduction to McDonalds

McDonalds was first established in 1937 and run by two brothers Dick and Mac McDonald in California. They produced a limited menu, concentrating on just a few items – burgers, fries and beverages – which allowed them to focus on quality at every step.

McDonalds has over 35,000 restaurants in the world, serving approximately 70 million customers in over 100 countries. Within the UK, there are approximately 1,200 restaurants, of which 600 are franchises. There are approximately 85,000 people employed by McDonalds UK and over 1 million worldwide. On average, McDonalds serves more then 3.8 million customers a day in the UK (Mcdonalds.com, 2014).

Aims of the Report

The business environment is constantly changing, this largely consequences in affecting small and large organizations.

Organizations such as McDonalds need to develop and improve on new and existing strategies to enable them to expand into new markets and implementing strategies to help them grow further. This Report will explain and focus on 3 m...

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Value chain analysis

In-text: (Tutor2u.net, 2014)

Bibliography: Tutor2u.net, (2014). Value chain analysis. [online] Available at: http://www.tutor2u.net/business/strategy/value_chain_analysis.htm [Accessed 29 Apr. 2014].

Yowazzup? Coffee

McCafe Kota Damansara – First McCafe in Malaysia

In-text: (Yowazzup? Coffee, 2014)

Bibliography: Yowazzup? Coffee, (2014). McCafe Kota Damansara – First McCafe in Malaysia. [online] Available at: http://coffee.yowazzup.com/2012_06_16/mccafe-kota-damansara-first-mccafe-malaysia.html [Accessed 29 Apr. 2014].

Appendices

SWOT Analysis of McDonalds – Appendix 1