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The beer brewing process
The beer brewing process
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4.2 THE BREWING PROCESS
The brewing process starts with the malted barley being lightly crushed into a coarse powder called grist. During this stage other cereals are also included such as flaked maize, un-malted barley and wheat. According to brewer, the flavor or color or appearance can be added. The Darker malts are used for stouts.
Whichever may be the beer, the brewing process is same for tall the beers. The production starts from transferring grist to a large vessel which is called mash turn, where it is slashed with hot water and the natural sugar is also dissolved, which is often called the water liquor. As result a sweet brown liquid run off though the vessel. That liquid is called wort that is then boiled with hops in another large
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At this stage, the hopped wort is cooled and run into fermentation vessels. Yeast is added and it begins to convert the natural sugar into a alcohol, carbon dioxide and a rage of subtle flavors.
The beer is fermented differently according to the type of beer. The Lagers are fermented with different types of yeast which works at colder temperature and which sinks to the bottom of the fermenting vessel.
The next step is to conditioning. The conditioning process differs according to how the beer is to leave the brewery. The beers are bought to condition in the brewery, some are fine and filtered and some are pasteurized to guard against deterioration from microbes. They reach the consumer in casks, kegs, bottles or cans.
4.3 HISTORY OF BEER IN NEPAL
The first brewery industry in Nepal was established in 1971 A.D as Nepal Brewery Private Limited (NBPL), which produced Star Beer. Before the establishment of Nepal Brewery, Nepal used to import beer from India and abroad. HMG had limited the license to import the foreign brand. Thus Golden Eagle Beer, which used to be imported from India, was the only major competitor of Star Beer. However, in 1974 A.D, HMg of Nepal banded all the beer imported from India. Thus, Star Beer had its monopoly in the brewery market for about a
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Both San Miguel and Tuborg have nearly increased their capacity four times since they came into the market. The present scenario is that almost all the beer plants have excess capacity than what there is really demand for. Although most of the beer plants have been running well in terms of capacity utilization, the returns have not been good because of heavy promotions and also because of decrease in demand for beer from the previous years.
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4.4 BEER INDUSTRY IN NEPAL
The beer industry in Nepal has come a long way since the establishment of Nepal Brewery pvt. Ltd, which was the first brewery to be established in Nepal. Since the establishment of Nepal Brewery in 1971, and the lunch of Star beer, the beer industry has seen many ups and downs. The industry saw the entry of several new brands of beer as well as exit of many of them from the industry.
With the entry of several beer companies in the industry, the producing of beer has increased over the years. The total beer production in the fiscal year 1987/88 was, 5,276 hectoliters while in the fiscal year 2002/03 the total production was 22800 liters. Fiscal Year
Beer Production (In thousand liters)
1987/88
It was noticed that if the beer is displayed in a refrigerator or a cold box, the sales were higher so the company was willing to double the commission for distributors if they could place Zebra in cold boxes
Belgium is known for a culture of high-quality beer and this concept was formulated by an electrical engineer from Fort Collins, Colorado. The electrical engineer, Jeff Lebesch, was traveling through Belgium on his fat-tired mountain bike when he envisioned the same high-quality beer in Colorado. Lebesch acquired the special strain of yeast used in Belgium and took it back to his basement in Colorado and the experimentation process was initiated. His friends were the samplers and when they approved the beer it was marketed. In 1991, Lebesch opened the New Belgium Brewing Company (NBB) with his wife, Kim Jordan, as the marketing director. The first beer and continued bestseller, Fat Tire Amber Ale, was named after the bike ride in Belgium. The operation went from a basement to an old railroad depot and then expanded into a custom-built facility in 1995. The custom-built facility included an automatic brew house, quality-assurance labs and technological innovations. NBB offers permanent, seasonal and one-time only beers with a mission to be a lucrative brewery while making their love and talent visible. In the cases presented by the noted authors (Ferrell & Simpson, 2008), discusses the inception, marketing strategy, brand personality, ethics and social responsibility that New Belgium Brewing Company has demonstrated. The key facts with New Belgium Brewing Company are the marketing strategy, promotion, internal environment and social responsibility with the critical issues of the public, brand slogan, growth and competition.
This report addresses the issue of whether Amsterdam Brewery should invest and promote new products or continue to focus on current products. And, whether Jeff Carefoote should pay attention to whole brands or spent expense to increase brewing capacity. The report describes a strategic plan to ensure Amsterdam Brewery’s competitiveness in the market.
Budweiser's mission is to be the number one beer company in the world by enriching and entertaining an increasing global audience. To deliver a substantial amount of 15% return to our shareholders, we will add to life's enjoyment through our products, services, and relationships. In addition our goal is to increase sales by 25% each
... a year. To cater to increased demand, the company can consider acquiring other breweries that are going out of business and that will see substantial savings on capital investments.
The productivity of the equipment for the company is comparable to that of their key competitors. It is a little different of a process than that of the larger domestic beer companies, it still is able to maintain a comparable system with the other brewing companies.
The purpose of this case study is to explore the implications for expanding the products offered by Mountain Man Brewing Company (MMBC) from one product, Mountain Man Lager, to adding a Light version of the beer. This paper will evaluate the following:
Heineken was established in the United States in 1863 and in a short time it became the world’s largest brewer with 116.8 million barrels of beer sold.
The Boston Beer Company is able to obtain relatively low-cost funds for their working capital and expenditures. The company is constantly in search of the lowest cost items without suffering the quality of their products. The company has thrived and has been able to expand to become successful due to their ability to achieve this.
Firstly, the craft beer industry is sensitive to economic conditions. The craft beer has a higher price than average beers so that they are easier influenced by economic conditions and the market of labor force. When facing the bad economic situation in 2008, the Boston beer company suffered a bigger impact compared to the average beer company. In this situation of economic crisis, the customers will not spend much money on pricier beers, and some current customers may even choose the low-priced alternatives. Except his, the customer confidence will make a big influence on share price appreciation and growth rates.
Beer is produced with a mixture of mashed barley, malt, and rice or corn. U.S. brewers use filtration systems as well as add additives to stabilize the foam and allow long lasting freshness. Bottled or canned beer is almost always pasteurized in the container in prevent the yeast from further fermentation.
...p to how champagne is made is its first fermentation. The juice of the grape submits to the first fermentation for the high acidic based wine. Once the fermentation is completed, step three is blending, which is an important part in the champagne process. Blending is where different grapes, from different areas and vintages are blended together to produce an group of perfection. Step four is a second fermentation, where the yeast produces the alcohol and carbon dioxide. Step five is where the wine ages, the lees aging intensifies the the flavors. After the aging, remuage/riddling is performed to push the dead yeast forward. Once the dead yeast is ready to be disgorged, it is disgorged. After the dead yeast has been removed, one measures the dosage. Lastly, the wine is “recorked” and sent off to rest before being sold, (A Visual 9 Step Process: How Champagne is Made).
Deutsche Brauerei has been a family owned and operated corporation for 12 generations, which has created a high level of focus and control. Each generation has kept the management and operations processes relatively simple, centered on brewing practices and quality. Deutsche Brauerei’s rapid growth in recent years can be attributed to several factors. First and foremost, the company’s success is centered on the product itself, which has won numerous quality awards and is quite popular in Germany. Another contributing factor to the recent growth may have been a bit inadvertent. The purchase of new equipment in 1994, which was necessary as a result of a fire that destroyed the old equipment, allowed the company to increase brewing capacity and efficiency. Finally, Deutsche Brauerei’s decision to enter the Ukranian market in 1998 contributed significantly to the rapid growth. The collapse of the U.S.S.R. brought market reforms, and Deutsche Brauerei jumped on the opportunity to enter the fragmented beer industry, capture the large population and capitalize on the prime location in Europe. Lukas Schweitzer was savvy enough to hire local expert Oleg Pinchuk away from a competitor as the marketing manager, and Oleg was instrumental in building the business in Ukraine by securing accounts and implementing the field warehousing to support distributors. Deutsche’s beer was hugely popular in the Ukraine almost immediately, and volume sales more than offset the depreciation of the Ukrainian currency. Sales in Ukraine accounted for 28% of Deutsche’s total sales, and skyrocketed from 4,262 euros in 1998 to 25,847 euros in 2001.
The beverage industry is highly competitive and presents many alternative products to satisfy a need from within. The principal areas of competition are in pricing, packaging, product innovation, the development of new products and flavours as well as promotional and marketing strategies. Companies can be grouped into two categories: global operations such as PepsiCo, Coca-Cola Company, Monster Beverage Corp. and Red Bull and regional operations such as Ro...
All types of alcohol go through a fermentation process, when looking sthe production beer, the fermentation process contains a series of distinct stages. Beer includes four main ingredients; some sort of grain (wheat, corn, barley), hops, water, and yeast. The beer process begins with the malting process, the stage where the grain is soaked in water for days to allow adequate germination time. This process is important because allowing the grain to germinate produces enzymes that are need to break down starch in succeeding steps. At times, the conversion of starch to sugar can begin during malting due to enzymes present within the grain, but the majority of the conversions begin in the next step (Michaels, 2010). Following the malting process, the grains go through a process called mashing, defined as the stage where the grain is hydrated causing the enzymes to activate and begin converting the starches into sugars. In the mashing stage enzymes are activated and begin to convert starch into sugars that will eventually go through the fermentation process.