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How does the media change societies opinions
The impact of beauty standards
Naomi Wolf explaining the beauty myth
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This essay is for women who believe their thighs are too big, their breasts are too small, their hair is boring, their skin is flawed, their body is shaped funny, or their clothes are outdated. This month's column is for women who believe their life would improve if they could lose 15 pounds; if they could afford contact lenses, that new perfume or anti-cellulite concoction; if they got a nose job, a face lift, a tummy tuck, etc. This month's column is for women who feel shame or unhappiness when they ponder some part (or all) of their body. In other words, this month's column is for 99.9% of the women reading it!
Why is it that so many women feel they just don't measure up when it comes to their looks? A new book entitled The Beauty Myth--How Images of Beauty Are Used Against Women, provides some answers. If you are a woman who recognized herself in the above paragraph, or if you are a man who wants to understand more about the dynamics of media vs. self-worth, then run, do not walk, to the nearest bookstore or library and read this book.
The author, Naomi Wolf, has provided us with a very thoughtful and well-researched treatise on the feminine experience. It is full of studies and statistics to back up her claims, which makes her message hard to deny. The issue she is bringing to our attention needs to be addressed by both sexes, for women are not the only ones being manipulated by the media into feeling insecure and unhappy with themselves. This book will hopefully spark more discussion and research on how our culture cultivates the stereotypes of women as sex objects and men as success objects, to the detriment of all of us.
Wolf's basic thesis states that there is a relationship between female liberation and female...
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...ware of how prevalent and damaging this kind of media influence is. It is very insidious--so much so that we accept it's pronouncements without a thought. Energy that could be used to further personal and cultural goals is dissipated in feelings of self-doubt and self-hatred. How many people have gotten excited about a new project and then thought, "Who am I to do that? They'll think I'm too old, too fat, too wierd-looking..." We are often turned away from our true soul paths toward worshiping false gods instead: the perfect face, body, or the brass ring at the top of the corporate ladder. Women and men need to wake up to the fact that there are forces in our culture who's only goal is to make you feel bad about yourself--so you'll buy the "new season" of clothing, hair coloring, or membership in the health club, etc., etc., etc. Who's gonna win folks? Us or them???
We hear sayings everyday such as “Looks don’t matter; beauty is only skin-deep”, yet we live in a decade that contradicts this very notion. If looks don’t matter, then why are so many women harming themselves because they are not satisfied with how they look? If looks don’t matter, then why is the media using airbrushing to hide any flaws that one has? This is because with the media establishing unattainable standards for body perfection, American Women have taken drastic measures to live up to these impractical societal expectations. “The ‘body image’ construct tends to comprise a mixture of self-perceptions, ideas and feelings about one’s physical attributes. It is linked to self-esteem and to the individual’s emotional stability” (Wykes 2). As portrayed throughout all aspects of our media, whether it is through the television, Internet, or social media, we are exploited to a look that we wish we could have; a toned body, long legs, and nicely delineated six-pack abs. Our society promotes a body image that is “beautiful” and a far cry from the average woman’s size 12, not 2. The effects are overwhelming and we need to make more suitable changes as a way to help women not feel the need to live up to these unrealistic standards that have been self-imposed throughout our society.
Instead, women are being discriminated and treated as inferior due to the stereotypes that are portrayed in the media. The media creates and reproduces ways of seeing that at a minimum reflect and shape our culture. We can look at the media to understand more about a culture’s values and norms, if we realize the limitations of looking at the media. For example, one may ask, does the news based in the United Sates represent what the American culture is like, or only what stands out from everyday American culture? The answer to that is no. Instead, the media represents what it thinks it will be able to sell and is supported by advertisements. This includes violent acts, the sensationally and inappropriate. Jhally reminds us that “it is this male, heterosexual, pornographic imagination based on the degradation and control of women that has colonized commercial culture in general, although it is more clearly articulated in music videos” (Jhally 2007). Therefore, “media content is a symbolic rather than a literal representation of society and that to be represented in the media is in itself a form of power—social groups that are powerless can be relatively easily ignored, allowing the media to focus on the social groups that ‘really matter’” (Gerbner,
Women are told that in order to get anywhere in life they must constantly worry about their outer appearance. In Jennifer Weiner’s article, “When Can Women Stop Trying to Look Perfect?” she delves deeply into how today’s society women’s worth is based on how they look. Weiner believes that women who do not meet the standards of beauty do not have as many opportunities.
In “The Biopower of Beauty: Humanitarian Imperialism and Global Feminism in an Age of Terror,” Mimi Thi Nguyen argues that beauty as a measure of moral character functions to regulate an individual. Nguyen explains that beauty promises to be redemptive and bring an individual from the outside in relation with the world(362). For example, the United States through nongoverenmental orgainizations (NGO’s), have promoted beauty to Afghanistan women because it is a way if liberating them from an uncivilized barbaric society that oppresses them to hide their beauty through the veil. According to Kant, the veil is considered ugly because it hides the body, which is associated with the erotic. Kant claims that beauty made visible is true and good, while the invisible is ugly and erotic (266). Nguyen claims using Kant that beauty is connected to morality because it makes visible what the “ugly” is trying to hide by providing a pathway in which beauty can improve ones life. Nguyen asserts that individuals use beauty as a serious of techniques to produce knowledge and emotions that function to portray the individual with dignity in comparison to the “ugly”. Thus, the use of beauty as an educational tool that measures their character is an important factor in teaching women to associate themselves with the rest of the world.
I was flipping through some channels on the television set one day and came across a woman's talk show, "The View." It caught my attention when one of the hostesses asked the audience of mostly women to raise their hand if they thought they were truly beautiful. Much to my surprise the audience did not respond with very many show of hands. The hostess then introduced a study done by Dove, the makers of the body soap. Dove polled over 6,000 women from all over the country and only two percent of the women polled said they feel beautiful. Women are surrounded by images screaming physical beauty is more important than their talents and accomplishments. Women are deriving their self worth from an ideal of how they think they should look and how they think everyone else wants them to look instead of focusing on their sense of who they are, what they know, and where they are going in life. In "Help or Hindrance?: Women's Magazines Offer Readers Little But Fear, Failure," Mary Kay Blakely states, "Instead of encouraging women to grow beyond childish myths and adapt to the changes of life, women's magazines have readers running in place, exhausted." She goes on to say, "This is a world we have 'made up' for women, and it is a perilous place to exist." One of the biggest culprits feeding women's insecurities are the popular women's magazine that line the book shelves of grocery stores, gas stations, and waiting rooms. They supply readers and the occasional innocent passerby with unrealistic images of what women should be instead of showing diverse age groups and women with natural beauty. Reading through a couple of magazines, Cosmopolitan, Elle, and Shape, I found nothing but hidden agendas and...
Media is always setting a standard somehow that affects our identities and how we see ourselves. From Kilburn discussing the advertisements including models targeting women and Prager talking about how Barbies targeting young girls and displaying what kind of standard is being set, to Godsey talking about how seeing male models and actors lowering the self-esteem of men and setting standards for them as well. Media is affecting our identities and how we see ourselves.
Society is often found judging each other based on physical appearance. Beauty and physical appearance play a major role in society today, whether we are aware of it or not. For hundreds of years, women have been treated with disrespect by society. Throughout history, women have been told they need to look a certain way. In the 1900s, women were told they had to be big and curvy to be sexy, and today women are told they need to be skinny, but still have curves in order to be sexy. If someone does not look the right way, they are ridiculed and made fun of, and not being thin enough can lead to major problems with one’s self esteem. Feeling ashamed of how they look and how they feel can then lead to even bigger problems, such as eating disorders. Within the novels The Samurai’s Garden by Gail Tsukiyama, Uglies by Scott Westerfeld, and the play A Doll’s House by Henrik Ibsen, one can concur that society treats people differently based on their beauty, and one’s physical appearance can lead them to feeling ashamed, used, or disrespected.
According to the article by Dave Barry, "The Ugly Truth about Beauty", the article compares between men and women. Barry illustrate that men think of themselves as average looking unlike women they always think that they are not good enough. Barry think contributes to this difference is that women when they were young they used to play with a Barbie which make them feel that they have to be perfect just like here and that generate low self-self-esteem. On the other hand men used to play by their action figures. Which they are not a good looker. In this article Barry offer advice for both gender. That women must have self-confidence and men should care about their look just a little more. I am a women and I know that we are some times be obsessed
The social normality of the world is that men are required to be strong, determined and career driven, but for women, they ought to be weak, acquiescent to their male counterpart, and domestic. As of late, women have been acting against this stereotype. Rather than being complacent, women are beginning to stand in solidarity and dismantle the patriarchy that reigns over the nation. With this new-found empowerment for women, countless obstacles in the form of other social groups, particularly men, face them, working against women from allowing true equality to be achieved. Women in literature and media are beginning to be portrayed as women in power, something that was a rarity to previous generations. Contrary to traditional feminine gender
Naomi Wolf's "The Beauty Myth," discusses the impact of our male-dominated society upon women. Wolf argues that women's most significant problems associated with societal pressures are a "fairly recent invention," dating back to the 1970s (6). She explains that women have "breached the power structure" by acquiring rights equal to men in areas such as, education, professional careers, and voting. As a result, Wolf suggests that the "beauty myth" is the "last one remaining of the old feminine ideologies that still has the power to control those women" (3). Considering that the beauty myth is women's last battle, the struggle is increasingly more difficult. Wolf claims that women are currently experiencing "a violent backlash against feminism," noting the recent rise in eating disorders, cosmetic surgery, and objectification of women's bodies (3,2). While Wolf accurately defines the beauty myth, she incorrectly states that eating disorders, cosmetic surgery, and pornography are recent issues, resulting from an intentional "backlash" against women's rights.
In this age, media is more pervasive than ever, with people constantly processing some form of entertainment, advertisement or information. In each of these outlets there exists an idealized standard of beauty, statistically shown to effect the consumer’s reflection of themselves. The common portrayal of women’s bodies in the media has shown to have a negative impact on women and girls. As the audience sees these images, an expectation is made of what is normal. This norm does not correspond to the realistic average of the audience. Failing to achieve this isolates the individual, and is particularly psychologically harmful to women. Though men are also shown to also be effected negatively by low self-esteem from the media, there remains a gap as the value of appearance is seen of greater significance to women, with a booming cosmetic industry, majority of the fashion world, and the marketing of diet products and programs specifically targeting women.
Wolf, Naomi. The Beauty Myth: How Images of Beauty Are Used Against Women. New York:
middle of paper ... ... g that these are the images that all women have chosen; they are instead saying that this is the image the media has chosen for them. So why, after so many years of bra-burning and protesting, have women lagged behind on their upkeep of a positive image in society? Judith Timson's article is a prime argument for the media's influence on the image of women. Her argument that women are stuck in a stereotypical limbo of who and what to be in our world today is credible and intelligent, while funny and intriguing.
Women – beautiful, strong matriarchal forces that drive and define a portion of the society in which we live – are poised and confident individuals who embody the essence of determination, ambition, beauty, and character. Incomprehensible and extraordinary, women are persons who possess an immense amount of depth, culture, and sophistication. Society’s incapability of understanding the frame of mind and diversity that exists within the female population has created a need to condemn the method in which women think and feel, therefore causing the rise of “male-over-female” domination – sexism. Sexism is society’s most common form of discrimination; the need to have gender based separation reveals our culture’s reluctance to embrace new ideas, people, and concepts. This is common in various aspects of human life – jobs, households, sports, and the most widespread – the media. In the media, sexism is revealed through the various submissive, sometimes foolish, and powerless roles played by female models; because of these roles women have become overlooked, ignored, disregarded – easy to look at, but so hard to see.
The media negatively influences the way women are portrayed in modern society and culture. This can severely impact the way a woman views her self worth and beauty.