5-5. Clearly, Dynamo, Bigtable, and Cassandra are critical technology to the companies that created them. Why did they allow their employee to publish academic papers about them? Why did they not keep them as proprietary secrets? Amazon created Dynamo when they faced problem related to their business. Similarly, both Bigtable and Cassandra were created when Google and Facebook encounter similar problem related to their business. In these three cases it is clear that, all these technologies are not made as part of their business strategies, they created these technologies to solve the problems they encountered. If these technologies were part of a business strategy, then they would keep these technology as proprietary secrets and also these technologies are created only to meet the requirements of their own business. Amazon’s Dynamo perfectly matches the business requirements of the Amazon and it is same for the Bigtable and the Cassandra. So it is hard for others to use these technologies for their business. In my opinion these are the reasons why they allowed their employees to publish academic papers about them and didn’t keep them as proprietary secrets. 5-6. What do you think this movement means to the existing DBMS vendor? How serious is the NoSQL threat? Justify your answer. What responses by existing DBMS vendors would be sensible? The existing DBMS will lose their market because they need to face more competitors and also databases of new competitors are much better and cheaper than the existing DBMS. NoSQL are called non-relational databases, which is not created by any software companies. The examples for NoSQL are Dynamo created by Amazon, Bigtable created by Google, and Cassandra created by Facebook. NoSQL supports... ... middle of paper ... ...s among the employees in the IT department. One fraction wants to use Cassandra, but another fraction wants to use a different NoSQL data store named MongoDB. Assume that you are Kelly, and Lucas asks for your opinion about how he should proceed. How do you respond? In my opinion, Lucas should proceed with Cassandra. If we compare both MongoDB and Cassandra, it is clear that Cassandra is better than MongoDB. Cassandra can support a massive amount of data, which is an important factor for AllRoad. Some people say to choose MongoDB because it’s perfectly suits and support all AllRoad business needs. It is true that MongoDB prefect for the AllRoads now, but when we consider the future of AllRoads it is better to proceed with Cassandra. For the future changes in business, they need highly adaptive and flexible databases, only Cassandra can provide that to AllRoads now.
The project will bring several changes to the company; it will first expand the current physical IT environment. It will provide the ability to increase the storage capacity of the current storage requirement and expected growth of data, while establishing a new data warehouse and business analytics applications and user interfaces. The project will also improve security by establishing security policies and it will leverage newer cloud based technology to provide a highly redundant, flexible and scalable IT environment while also allowing the ability to establish a low cost disaster recovery site.
Inventory would no longer be a good option for them since holding inventory in a rather quick selling environment is deem bad for the company, showing inability to sell based on consumer demand and has to pay inventory cost. They would also need to implement and focus more on consumer demand, increasing the need to hire market researchers and so on to evaluate the right amount of products to supply. Great customer service will be required in order to satisfy large amount of end users rather than just dealing with a few B2B
Is Amazon a bubble waiting to burst? The following discussions in this research paper will explore several key issues from its birth to its debatable future. Amazon is not a stranger to arguments revolving around questions of its longevity and success. When the systemic bubble of 1999 arrived Amazon’s corporate goal was to get big, to do it fast, and to establish a hold of new markets before any other competitor. During this time frame Amazon began branching out and selling anything and everything. With the burst of the internet bubble in 2000 and 2001, Amazon changed its goal from growth to aggressively making profits in all areas of their business. In 2001, Amazon’s founder and CEO stated in a Wall Street Journal article “We’ll ferociously manage the products we carry so that we sell only products that are profitable. The thirty-pound box of nails isn’t long for our world” (Elmer-DeWitt, 2001).
What technology can do for a company is important. A database takes information from one location and sends it to another location. Amazon’s database is the backbone to the company because Amazon is an e-commerce base company. Amazon runs off of a Linux- based database. As of 2...
Scenario: Customers rave about the vast selection, fast shipping, and customer review option for each and every product on the Amazon.com website. The Fortune 500 e-commerce website, headquartered in Seattle, Washington, is the largest internet-based retailer in the United States. Customers are well informed about their purchase with customer reviews and Amazon has competitive prices. Amazon is one of the most successful businesses of our era and most valuable retailer of the country (Kantor & Streitfield, 2015). Amazon Prime members, a program with a yearly membership charge, receive special perks such as free shipping, unlimited streaming of television shows and movies, music streaming, downloads of free books, and many other deals and discounts
Amazon’s macro-environment is made up of six external factors: political, economic, environmental, technological, social, and legal conditions. These factors are important because they shape how the company operates and you must know each piece to be able to compete within the retail and eCommerce industry. An evolving political factor are the efforts the government has made toward punishing offenders of cyber-crime. This kind of thief wasn’t walking into your store, but hacking into your computer. This type of crime wasn’t possible before the internet. The government has started to take these crimes more serious as technology evolves. Technology is a factor that Amazon.com must invest heavily in. They are reliant on having top of the line technology to survive against cyber-crime and to stay relevant in the tech world. ECommerce is everywhere now and competition is very high. This brings in legal conditions; Amazon must know what laws exist in which countries because they are a
In 1977, Larry Ellison, Bob Miner, and Ed Oates founded System Development Laboratories. After being inspired by a research paper written in 1970 by an IBM researcher titled “A Relational Model of Data for Large Shared Data Banks” they decided to build a new type of database called a relational database system. The original project on the relational database system was for the government (Central Intelligence Agency) and was dubbed ‘Oracle.’ They thought this would be appropriate because the meaning of Oracle is source of wisdom.
The objective of this case study is to outline and provide a brief overview of Amazon.com’s (Amazon) mission, strategic direction, core competencies, relied technologies and their future impact of new technologies, and how management and use of consumer data will impact future business.
Technology has played a huge role in how companies today conduct business with their consumers. Over the past few decades there has been a shift in business models and strategies because of the emerging innovation in technology. One of these innovation are e-commerce, businesses that use e-commerce can now see a major difference in sales and revenue. Amazon has taken the idea of e-commerce and turned it into a successful and profitable business. Amazon Company developed a brilliant strategy for emerging into an already competitive market. This entails the revision of an existing concept. Unlike major companies like Apple, Microsoft that invented new products and services, Amazon did not need to create a whole new product but to create a better business model system that can be used in the future. This helped their rise to fame by taking over an existing idea but improving it to match consumer needs and wants. Overall companies will need to develop better business strategies to be able to evolve into e-commerce industry moving forward.
The key strategy implementation efforts at Amazon all surround the use of “big data”. Big data is the growth and availability of large volumes of structured/unstructured data. The use of big data has allowed decision making based upon data and analysis instead of past experience and intuition. Big data has directed organizational change in allowing Amazon to expand from an online book store to an internet giant. Revolutionary application of big data has allowed Amazon to create superior service quality while motivating employees by providing real time information to solve customer issues. Big data has strengthened Amazon’s competitive capabilities by pioneering the application of big data and charging a monthly fee to smaller businesses
Amazon is an industry leader in terms of innovation, ability to scale its business and in breadth of products offered. Because of
The key to Amazon’s strategy is the IT infrastructure’s ability to deal with more than a million requests at a consistent, error-free rate (Demir, 2017, p.12). Not to mention, Amazon’s Web Services makes up for about 10 percent of their total revenue. The first big play for Amazon’s Web Services was the launch of DynamoDB which sent customer data to multiple databases creating a strong collaboration system. By testing this system for long periods of time, Amazon analyzed the faults within it. However, with this jewel, engineers expanded new features and algorithms within the system. In order to get the design up to expectations, engineers improved the mastery of independent codes. Throughout the complexity of Amazon’s expansions, AWS has played a pivotal role in the Systems Developmental Life Cycle. “As an example of this growth, in 2006, AWS launched S3, its Simple Storage Service…Less than a year later it had grown to two trillion objects and was regularly handling 1.1 million requests per second” (Newcombe, 2015, p. 66). Developing such systems has given Amazon the ability to establish unforeseeable innovation which continues to astonish the entire world. As everything has become newer and improved through technology, Amazon implements this into each and every
For example services such as, Google Docs, Flickr, YouTube or Yahoo Mail, actually already using cloud computing. These allow you to store t...
...at to expect from our society and consumers is very key in the business world. With business intelligence and Data Mining strategies and skills, companies can have that extra competitive edge which will in turn increase profits and market share. The skills gained by those employees who specialize in the BI and DM fields will continue to be top-notch assets to companies and based on the salary trends, they will continue to have increasing compensation. Businesses that implement BI and DM effectively will dominate their markets and stay ahead of the curve.
Companies are beginning to move their CRM application out of data centers and onto the cloud making CRM less expensive and easier to expand. (Shein, 2009) Technology advances are also allowing companies to begin to take better advantage of big data, combing internal data with social media and mobile to deliver more business value. (Goodwin, 2013) In the future, more devices will be connected to the Internet. Cars, buildings, bodies and many other things will be connected through sensors and it is expected that this increase in information will continue to drive the changes in CRM and how it is used to support sales, marketing and customer service. (Sartain,