Company Background
Tesla Motors was founded in 2003 by a group of intrepid Silicon Valley engineers led by successful business owner, Elon Musk as another one of his top successful ventures over recent years past. They utilized Nikola Tesla into their brand name because their engine model was created using his personal models and technology. Musk’s goal revolves around accelerating the world’s transition towards electric mobility through providing a range of increasingly affordable electric vehicles, while simultaneously catalyzing innovation within the industry. The company designs, manufactures and sells electric vehicles and electric vehicle powertrain components. They are also the only automaker providing highway capable electric vehicles in North America and Europe. According to recent paperwork filed with the US Securities and Exchange Commission, Tesla produces at least 15 cars per week — mostly custom-ordered vehicles manufactured to owners' specifications.
Tesla designs and ideas are changing the world’s perspective on this technology as majority of our vehicles run on gasoline, and fossil fuels declining over time in supply. Tesla Motors believes that they provide an optimal solution to this growing problem and that their solution dominates among the competition of hybrid and hydrogen cars. This is supported by the fact that hybrids create carbon emissions and hydrogen cars produce waste water as a result while electric vehicles provide zero emissions and utilize simpler technology. Their car markets are primarily within the US but over the years they have expanded internationally and their popularity has blossomed within Europe as they have spread from Germany, to UK, Denmark, Norway, France, Italy, ...
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...ce; losses in energy conversion and efficiency of electric vehicles. Tesla vehicles cost as little as $5 to charge; equivalent to $0.02 per mile. Alternatively, a gasoline-powered car that is rated at 20 mpg cost $0.15 per mile” (Musk, 2012). Tesla has a competitive technological advantage as its affordability remains a factor in the vehicle with electricity instead of gas, so it is a good financial decision for consumers however their main concern remains how long they hold their competitive advantage within this competitive market over time. Environmental consciousness is what Tesla Motors is built on and its pursuit of diminishing dependence upon a diminishing resource for their consumers is what the company values most and depends on most for increasing revenue while helping the company hope to dominate the roads and highways internationally within in due time.
The Automotive, or electric car industry particularly, comprises all those companies and activities involved in the manufacture of electric motor vehicles (EV), including most components, such as engines, bodies and rechargeable batteries or another energy storage device. The industry’s principal products are passenger automobiles. Despite the fact that the first electric cars were produced in 1880s , the advances in internal combustion engines, especially the electric starter, soon diminished the relative advantages of the electric car and became the dominant design in the market. Due to this the EV was almost a forgotten industry staying in the early stage of development, conforming to less than 1% of the automotive stock
Elon Musk CEO of Tesla says, “We are running the most dangerous experiment in history right now which is to see how much carbon dioxide the atmosphere can handle before there is an environmental catastrophe” (Woodyard). But the real reason behind such a dramatic statement is because he just wants to sell his electric cars. Now, the essential issue is which form of transportation is better, gas or electric. This issue is worth debating because electric cars are beginning to be reliable. But that doesn’t mean people should follow the hipster and buy an electric car.
When the Tesla Model S was first released, Consumer Reports named the Electric Vehicle (EV) the most remarkable auto ever tested. The consumer protection publication; that has been looking out for their readers since 1936; said that the Flagship vehicle from Elon Musk’s Motor Company, was essentially flawless. Its performance on the track and in safety testing was second to none. However, due to a drop in quality class; from average to below; the Tesla Model S has been removed from Consumer Reports’ Recommended List.
Tesla motors is a company that produces and sells automobiles. Tesla is not any old automobile company. Tesla specializes in all electric cars that run 100 percent on battery and focuses on the future. Tesla is looking into the future and realizes that fossil fuels will eventually run out. Tesla is moving toward a zero-emission future for the better. A tesla is a vehicle, an all-electric vehicle that combines safety, performance, and efficiency. In 2016 Tesla’s annual revenue totaled to 7 billion dollars. Tesla is a profitable company. Tesla has seen potential growth in annual gross income, since 2012 from earning 30 million dollars to 2016 earning 1.5 billion in annual gross income. (1) The Tesla factory is located
“What we need to do is really improve energy efficiency standards, develop in full scale renewable and alternative energy and use the one resource we have in abundance, our creativity.” (Lois Capps) There are many ways we can utilize our abundance of creativity. Some have yet to be discovered, but some are being sought out today. One of these is the rise of the electric car. Despite a rough start competing with petroleum cars, electric cars will see a spark in popularity in the automotive market within the next few years with new models being developed and more charge stations being installed world wide. With more efficient ways of harvesting energy, the electric car will see more practical use and make its way into the lives of the average
Imagine that you’re driving on an open highway in the middle of summer. All you see in front of you is asphalt for miles and miles. The windows are down and your favorite song comes on the radio. You’re behind the wheel of a Tesla Model S, the newest electric car that can go from zero to sixty miles per hour in 2.4 seconds. This will soon be the future of all motor vehicles. Electric cars are beginning to have colossal impacts on our society because of their energy efficiency, performance benefits, and the fact that they are less harmful to the environment. In the near future, electric cars will dominate the road and eventually the planet’s overall need for oil will decrease immensely.
In the recent past, Tesla has been noted as a great competitor in the automotive industry. This is attributed to its three huge competitive advantages. Generally, the advantage lies in its ability to bring about innovative disruption in the industry. This include; a strong battery supply chain that is sustainable in itself, a supercharger network celebrated by the customers and a software system several leagues ahead of its competitors (Zach, 2015).
The future American commuter will undoubtedly have to transition from the use of fossil fuels to new alternatives due to the diminishing availability of the nation’s oil resources. How will America respond to this upcoming issue? It is difficult to predict which alternative fuel source America will ultimately choose, but with the premier of Nissan’s electric powered Leaf and other companies; such as Tesla Motors and Chevy, with their electric cars ready for market, the electric car may be winning the race to become the new standard for the gasoline alternative. Electric cars resolve long standing environmental issues, but it will need to maneuver around many roadblocks to become a marketable consideration for the general public. The cost of electric cars, currently on the market, makes them an impractical purchase for the average consumer. If cost is not the growing concern in today’s economy which prevents the consumer from considering this option; they may deny the technological advance due to battery storage capabilities and the inadequate infrastructure in place to refuel and provide for them.
Environmental concerns have been raised from time to time because of the dependency on the gasoline-fueled engine as the chief auto powertrain technology. This has resulted in exposing many automobile users to unpredictable prices of fuel. These issues were, however, the reason for the inception of Tesla Motors so as to bring into existence another set of automotive which serves the similar purpose; but uses another form of energy that being electricity to drive them instead of the disadvantageous gasoline-powered engine. This invention was influenced by a number of factors in terms of their planning and performance (Hunger, 2010).
Despite its success, Tesla Motors has been facing serious challenges throughout its history, for example:
In 2006, Musk coined what would soon be held to represent Tesla Motors overall long-term corporate strategy (Tesla Motors, 2015). It is to “build a wide range of models, including affordably priced family cars” (Tesla Motors, 2015). Musk explains the primary reason for building out Tesla Motor’s spectrum of pricing and vehicles as being environmentally concerned. Musk (2006) continues by expressing “the move from a mine-and-burn hydrocarbon economy towards a solar electric economy, which I believe to be the primary, but not exclusive, sustainable solution” (para
Tesla’s are for people with high annual incomes, so the ones with low salaries do not spend too much money on luxury cars as Tesla’s; however, people afford Tesla’s because of the electric system and because the government encourage them with a pack in purchasing electric vehicles, and it also provides electrical charging infrastructure (Liu, Kang, Wu, Chen & Hon, 2014). There is no doubt that Tesla has studies very well its external environment to continue with its
Tesla will help improve the environment by reducing air pollution and by reducing fossil fuel usage by using electricity instead of gasoline. This will make the world a safer and more efficient environment. This will further improve how our future
In 2003, Tesla Motors was founded by a group of engineers who wanted to demonstrate how efficient electrics vehicles were compared to gasoline-powered vehicles. Tesla’s Mission Statement is “To Accelerate the world’s transition to sustainable transport.” Since the release of Tesla Roadster in 2008, they were able to sell more than 2,400 of these vehicles in more than thirty
Tesla offers adults who want a luxury car without paying a fortune in gas prices with future generation electric cars, that where style, performance, and the environment are never sacrificed.