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Role of Technology as a process enabler
3.1 IT strategies
Mulcaster (2010) elaborated that the commitment and management of information system groups should be uniform with the enterprise dependency on technology. The author identified three major strategies which act as a facilitator of any processes within an enterprise. Internal strategy is concerned with the promotion of coherent organizational structures. Competitive strategies anchor on ambitious or ruthless moves within the enterprise. Business portfolio strategies are concerned with the selection of which enterprise to compete in. Information Technology acts as a backbone of any corporation for the proper execution of the three above mentioned strategies. Thus IT helps to put the business process in order.
The above case study highlighted that
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References:
Chin, Andrew. (2014). How E-CRM complements E.business.
Nair, T, Vaidehi, M, & Suma, V 2012, 'Improved Strategies for Enhanced Business Performance in Cloud based IT Industries ', arXiv, EBSCOhost, viewed 26 September 2015
Reksoatmodjo, W, Hartono, J, Djunaedi, A, &Utomo, H 2012, 'Exploratory Study on Alignment between IT and Business Strategies ', GadjahMada International Journal Of Business, 14, 2, pp. 139-162, EconLit, EBSCOhost, viewed 27 September 2015.
Aversano, L, Grasso, C, & Tortorella, M 2012, 'A Literature Review of Business/IT Alignment Strategies ', Procedia Technology, 5, p. 462, Supplemental Index, EBSCOhost, viewed 27 September 2015.
Andre Cristiano Silva Melo , Elton Fernandes, (2010 ) Knowledge Mnanagement for improving Business Process an analysis of the Transport Management Process for invisible exceptional cargo: 30(2): 305- 330, EBSCOhost, viewed 25 September
The IT department needs to collaborate with the business to better understand how organization changes impact applications and systems. Moreover, IT needs to strengthen the IT-business alignment to stay abreast of future changes. One methodology that may assist here is business architecture, a blueprint of the business that supports aligning strategic objectives and tactical demands. 7. There are limits to customer-centric responsiveness.
Strategic use of information systems is one of the most important issues facing firms in today’s business environment. Information systems (IS) can either enable or hinder business growth, so organizations must learn to use IS advantageously. The case study “Building Business Agility at Southwest Airlines” by Ross and Beath (2007) demonstrates how a firm can drive business success through a revolutionary change in its use of IS. In the following case analysis, I will introduce and evaluate Southwest Airlines, describe and analyze its approach to IS as outlined in “Building Business Agility at Southwest Airlines,” and provide future recommendations for the company.
A great deal of information was covered this week such as, the necessity in which businesses need to effectively plan and set objectives, the strategies utilized and how they are executed to obtains results, and how managements decisions can potentially affect those results. Although each topic covered was found to be interesting and informational, there was something in particular that struck a chord, which was how business establishments have to be flexible and adaptable and in many instances plan and change their strategies of today, in order to keep up with the evolving technology of tomorrow. Something that one often thinks about is how individuals use technology today and how companies that provide that technology are adapting. For instance, author Richard Daft of the textbook, Management, 12th ed. brings to light the potential issues that Intel is facing explaining “As another example of an external threat, Intel, whose microprocessors power most PCs, is being hurt by the decline in demand for personal computers as more people turn to tablets and smartphones.” (Daft, 2016, pg. 259). After reading this, one wanted to take a deep look into what it is exactly that Intel intends to do to overcome this obstacle and found some
IBM System Journal. "Strategic Alignment: Leveraging Information Technology for Transforming Organizations." Last accessed April 14, 2007. http://researchweb.watson.ibm.com/journal/sj/382/henderson.pdf
The increase of business digitization processes, services and products ensures a better understanding of the digital strategies of a business. Some of the digital strategies such as IT outsourcing and investments in general information technology are major elements of overall business strategy, which most of the timesoften allow organizations to differentiate themselves from their competitors and also creating create demands that conform with the norms of the competition (Cadle, Paul & Turner, 2010). The needs need to changeof changing the digital strategies for competitive environments areis prompted by:
Keri E. Pearlson and Carol S. Saunders (2010). Strategic Management of Information Systems, 4th Edition. John Wiley & Sons, New York
I am introducing a new term in this thesis, this new third concept of Business Process ambidexterity is called Hybrid BPIT capabilities. Exploitative business process IT capabilities are set of IT activities and operations to support and sustain the business activities. Exploiting the extremes of the existing IT and the technology to support the business processes and operations. If we look at exploitative business process IT capabilities in terms of the online Media industry, all the activities of supporting the business process and maintaining the ongoing IT operational processes e.g. maintain the websites, improving the layouts, servicing the customers, and even starting up a new business process based on existing technology and support. On the other hand, explorative process IT capabilities are more innovative and out of the box IT activities to support and grow businesses. In the online Media industry, launching a new platform i.e. moving from web streaming to mobile app or development and integration of a new module into existing platforms. Exploitative and explorative IT capabilities help the organization to sustain and grow the businesses, measured in terms of the final outcome of the process i.e. Revenue Optimization Process. In the highly competitive online
Lynda M. Applegate, Robert D. Austin, and F. Warren McFarlan. (2007). ‘Corporate Information Strategy and Management, McGrawHill’ 7th Edition,. pp. 1-20
...Implementation of cloud systems can be implemented in stages with costs that coincide with usage. The ROI outweighs the issues or problems that could occur. Cloud computing gives a competitive advantage of being able to keep up with changes in technology without having the cost involved. Amazons cloud computing allowed companies like Ericsson to remain competitive and thrive.
How a firm is managed will have a direct impact on how it gains, maintains, or loses its position in the marketplace. The strategies used often mean the difference between success and failure, particularly in today’s global economy. It is the goal of management to ensure that value is returned to the company for it efforts. Hitt (2015), Chapter 6, teaches the elements and workings of corporate level management. It explores how corporate level management executes it role to position the firm for a competitive advantage. This report discusses the features of corporate level management as taught by Hitt (2015) in Chapter 6. It uses as the basis for discussion an article by Winter and Jerrold (2011) on how the bear claw drywall repair clip was
Henderson and Venkatraman proposed a model for business – IT alignment; it was intended to support the integration of information technology (IT) into business strategy by advocating alignment between and within four domains (see figure 1). The inter-domain alignment is pursued along two dimensions: strategic fit (between the external and internal domain) and functional integration (between the business domain and the IT domain). The objective of this model was to provide a way to align information technology with business objectives in order to realise value from IT investments. The authors argued that the potential strategic impact of information technology requires both an understanding of the critical components of IT strategy and its role in supporting and shaping business strategy decisions and a process of continuous adaptation and change. Hence, they presented a model that defines the range of strategic choices facing managers.
10 IT business Principles describe how effectively you align your business strategies and how much benefits you got from IT-Business alignments basically IT organize resources of an organization according to its needs. It provides basic and operational services to business individually or collaboratively if business need it. IT innovate company structure services, operations and management with technology day by day. IT enables an organization to utilize its resources effectively and efficiently. IT integrated with Business objectives to achieve goals, so create understanding to all stockholders of business with Compliance of IT applications, rules and policies. IT helps in designing and reviewing business process to make them effective and
Table of Contents Introduction, Assumptions and Expectations 3 Assumptions and Expectations continue 4 Information Technology Support 5 Alternative Approaches and Advantages 6 Value Chain 7&8 Business Model…………………………………………………………………………….................................... 9&10 Business Environment………………………………………………………………….................................. 11&12 Strategy……………………………………………………………………………………............................................ 13 Conclusion…………………………………………………………………………………………………………………………..
Cloud computing is able to increase the speed of business. Cloud computing offers the speed to make computing resources on an instance basis, not just need to first survey time and skilled resources in design and implement infrastructure and applications to deploy and test it. Cloud computing can engance revenue, share bigger market, or other advantages.