Target Business Case Study

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Target is the second largest retailer and a well recognized brick and mortar discount retail store. Target faces the same issues that other retailer such Best Buy and Barnes and Noble and that is show-rooming. Show-rooming is where customers view a product in the store then search for a better price online for the exact product or comparable product. Target struggles to compete in a continuously growing online only business market such as Amazon. Traditional stores that have high onsite overhead that include sales tax have tough competition against non-traditional online competitors with lower overhead. Competing against the online giant Amazon that sells at cost or a loss causes struggles for brick and mortar stores such as Target. Amazon

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