Tamworth Country Music Festival

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Introduction
This report is aim to describe and analysis an event that held in NSW, named Country Music Festival Tamworth (TCMF). The TCMF is the Australia’s largest music festival and rated in the top ten coolest festivals (Destination NSW 2016). In this report, it will outline and analysis the planning intentions of the TCMF in regard to the goals, objectives, program, relationship between community and stakeholders, governance and event impacts.

Purpose, goals, and objective of event
The TCMF has a strong history, 2017 is the 45th of celebration (Tamworth Country Music Festival 2016). This festival is aim to celebration of Country Music culture and heritage in the national country music scene, with many concerts and live performance …show more content…

The Tamworth Regional Council is one primary stakeholder of this festival, the TRC works year round with artists, promoters, festival stakeholders, community groups and residents to develop and grow the festival. It plays an essential role in guaranteeing the success of the festival through its involvement in the festival by provide major infrastructure and work with other stakeholders (Tamworth Country Music Festival 2016). Entertainers and artists are considered a primary stakeholder because of their direct involvement in the festival through performances (Presenza & Iocca 2012). The TCMF would not have existed today without artists to perform at the music event. In fact the commitment by the entertainers is the primary reason behind the success of the event besides marketing and promotional efforts. The Toyota is also considered as primary stakeholder because of the role it plays a corporate and naming rights sponsor of the event (Tamworth Country Music Festival 2016). The festival Fans and visitors are also the primary stakeholders of the TCMF because of their direct economic involvement with the festival through ticket sales, local restaurant, accommodations and other local business (Tamworth Country Music Festival 2016). The secondary stakeholders in the TCMF …show more content…

The TCMF director, Mr Harly said this award is not just recognize their hard work by the festival and event team, but also shows a great collaboration with the various stakeholders (Tamworth Country Music Festival 2016). This also built a good image and reputation of Tamworth as a tourism destination. As such it will increase the number of visitors, creates more job opportunities for local residents and more business for local communities (Gibson 2007). This shows a social impact as the festival has strong connection with employments, community and attendances (Gibson, Waitt, Walmsley, Conell 2009). It also offers a unique and pleasant experience for country music fans and

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