Taco Bell Lawsuit

The lawsuit against the fast food chain Taco Bell was dropped just a few months after is was initiated in 2011 (Barclay, 2011). The company launched a multimillion dollar social media campaign to defend their meat filling following the initial allegation. The Associated Press estimated the costs of the campaign to range between three and four million dollars. The lawsuit alleged the filling content consisted of only thirty-five percent beef, this was proven to be false by Taco Bell when they shared a detailed report about their taco filling. The filling consisted of eighty-eight percent beef with the remaining twelve percent divided among water, seasonings, oats, as well as other components.

In an effort to encourage customers to continue to patronize their establishment during the controversy stemmed from the lawsuit, Taco Bell offered customers a free taco (Associated Press, 2011). The coupon was made available on Facebook to ten million customers provided they liked and followed the chains profile page. In spite of the efforts made by Taco Bell to defend their product they still experiences a decline in sale in 2011 (Stemple, 2011). The president of Taco Bell, Greg Creed, stated the release of the actual ingredients led to the dismissal of the lawsuit against the company (Barclay, 2011). The law firm declined to offer a comment following the dismissal of the claim.

An independent analysis conducted by food safety inspectors of the meat being served in the three establishments in Britain. The use of horse meat was found to be within several consumable products in Britain during this same