Synthesis Essay On Advertising

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Recommended: Stages in child development

Children are foolish, ignorant, and trusting adults label this as innocence and try to cherish and preserve it, however today's marketing and advertising is destroying this state of childhood bliss with the products and messages they are force feeding the youth of today. It is completely unethical for commercials to try and take advantage of children and adolescents.
If one turn on children's television show today and watch transiently first a person will likely recognize that it has been reduced to a steaming pile of hot garbage. Source C claims that “their (children) cognitive structures are beginning to form and they are most sensitive to external influences”. So if young adolescents are being exposed to filth as entertainment for the sake …show more content…

“All this for only $19.99” is something all too pretty, but how is it constructive? So why is the superpower that is the all in compassing advertisement used for such frivolous things. Source F introduces the information that “social marketing campaigns suggests that media can also be a powerful tool for promoting healthy behavior and preventing risky behavior among children” if this statement is indeed true, then could any right minded human person expose the youth to advertisements that try to sell them on false ideals and unnecessary products. It should be at the forefront of all minds what we push upon impressionable minds the reason being that those minds will someday assume the form of the future. The ability to properly market virtuous messages that will benefit people in the long run, is there the reason marketing should not be used on children is that these are not what is being shown it is just another excuse to …show more content…

Cathy Wilcox's untitled cartoon in Source D shows just how brainless advertisement molds our children. In this cartoon the child is unable to think for herself as well as being overweight and not listening to her guardian. This is not just some theoretical cartoon depicting false beliefs this is certainly the power that media has on our future generations. The ability to affect the mind and influence the children is more real than ever and has already begun to turn the young masses. You can also examine in the illustration that these commercials have created false ideals that real life could never live up to in this instance it is just wanting a snack but it escalates from here. Creating false ideals will subconsciously stay with someone their entire life from the impossibly attainable bodies of Victoria Secret models to the super expensive car commercials that only a few will actually buy it creates a fantasy world that children will not understand and start comparing to our reality and reality is always more disappointing than fantasy. The expectation that the media pressures us to imitate these false ideals can break down person's psyche like never

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