Swot Analysis: SWOT Analysis For Hayleys

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1. SWOT Analysis
Hayleys uses SWOT analysis to help it reach its objectives. SWOT analysis is a strategic planning tool. It helps the business to focus on key issues. This is the first step of planning and looks at the strengths, weaknesses, opportunities and threats involved in a business venture.

Above figure shows strength and weakness are internal aspects and opportunities and threats are in external aspects in the company. (ukessays, 2014)

2. SWOT Analysis for Hayles
Strength Weakness
1. A new products and services
2. High level of knowledge for market
3. Location of the business
4. Few local competitors
5. Globally recognized brand name
6. High supplier base
7. High customer base 1. Availability of several substitutes (unilever)
2. Weak economic outlook in the European Union and the North American markets
3. Weaker performance of HMGT’s
4. According to the Island(2012), Supply shortages of main production inputs in other segments
5. Local customers do not have direct contact with the company
6. Limitations of the local online transaction
Opportunities Threats
...

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