Swot Analysis Of Using Aromatherapy

1. Background and History

Our goals as a company is to improve the health of children and adults alike suffering with mental disabilities and anxiety by using aromatherapy. We want to educate our customers on safe use of oils by providing pamphlets with purchases and allow an affordable solution to rowdy bedtimes.

Responsibilities in the Company:

Lewis will oversee accounting and financial aspects of the company.

Alivia will be head manufacturer dealing with the production and shipments of the products.

Ryan is head of the marketing division.

Miles is lead manger of the company looking over lower managements.

2. Goals of the Company

Short Term [1st year]

• Set up business online as a professional medical website

• Homebase will be in Dallas,

Texas as a small warehouse rented out
• Start selling stuffed customizable animals packaged along with diffuser and pump
• Sell scented candles [4-8 ounces]
• Offer informational pamphlets about safe oil usage and how
• Send small sample kits before delivering stuffed animal to allow exposure
• Use local materials from farmers in Louisiana to help make products
• We will also offer wool dryer balls that can be scented by the customers
Mid Term [2-3 years]
• Update research and add new finding to informational pamphlets
• Start adding more customization to stuff animals such as body altercations and different outfits
• Begin branching out on internet and start paying for more advertisements [newspaper, radio, TV, etc.]
• Become sponsor on YouTube, Instagram, and Facebook
Long Term [5 years and beyond]
• Eventually get certified doctors on staff to help improve products to better treat children with anxiety
• Allow parents to have video chats with certified medical professionals to ask about the product and their usage
• Start advocating upcoming authors, illustrators, and graphic designer by allow them to sell children storybooks, audio books, and sleep time music through the company
• Use new fabric technology to make bed sheets and pillow cases
• Have medical studies done of products to back up creditability
• Branch out company by creating more tangible stores in busy cities such as Los Angles, New York City, Washington DC, Miami, Shreveport, etc.
3. Products and Services
Short-Term
Customizable Stuff Animals: stuff animals specifically designed with doubled layering to hold onto the relaxing smells of oils for at least 8-10 hours at a time. These fury friends can be altered physically to fit your child’s specific needs.
Scented candles: ranges from sizes of 4-8 ounces [preferably 3 wicked]; each candle has a specific scent used to calm rowdy children
Diffusers with pumps: special instruments used to dilute oils onto stuffed animals, clothing, bed sheets,
Yarn balls [dryer sheets]: balls of yarn soaked in relaxing oils and let dried; this product is used as a replacement for dryer sheets allowing the smells of the oils to be caught onto clothing, bed sheets, and blankets.
Long-Term
Sheets and Pillow Cases: specialty sheets and pillow cases made with the same material that the stuff animals used to hold the long-lasting scents of the oils
Storybooks by upcoming authors: a program to help upcoming authors and illustrators by selling their children story books
Relaxing Music: soothing instrumentals consisting of pianos and violins to help promote calming effects over anxious children
Relaxing Shampoos and body washes: custom scented shampoos and body washes used to help make bedtime routines relaxing
Other Services:
• Live video chat with customer service
• Q&A with medical professionals
• Special phone numbers that allow you to connect with trained specialists to express concerns about the products
• Free pamphlets and additional information about safe oil usage
• Oil refills

4. Form of Ownership
The company will be set up as an LLC, limited liability company, where each members’ assets of the company is protected incase of bankruptcy. As members, we’ll be able to avoid double taxation by putting the profits and loss on our personal taxes. However, the biggest challenge faced with owning a LLC is the limited growth ability that the company will have. In the future, we look forward to transferring the company to a corporation once it becomes big enough to survive on the competitive market.
5. Management and Staffing
Position Responsibilities Education Experience

Sales Associates Greet and Check out in store customers, answer questions, help maintain store Some high school Little to no job experience is required
Online Sale Associates Answer questions about products on online forums on website and monitor sales At least a GED and some College Must be fluent with computers, be able to write short answers with proper grammar
Assistant Managers [In-Store] Helps manger by keeping track on in-store sales Some college Must have worked as an in-store sale associate for 2-3 years before being considered
Manager In charge of monitoring in-store and online employees and keeping track of online sales Bachelor’s in management Must have previous experience with working in larger companies
Head of Manufacturer
[Alivia] Main person communicating with producers of material, handles major shipments to home base, and keeps track of number of shipments per week Bachelor in Shipping Must have previous job experience in working for a company in shipping for at least 3-5 years
Company Candle Makers Trained by the company at home-base to make scented candles At least a GED Little to no job experience is required
Art Director
[Ryan] Will be in charge of a team of Graphic Designers as well as other artists Bachelor’s in graphic design
Or

Master’s in graphic Must have at least 5+ years of experience with working in a design firm and 2-3 years working freelance

Graphic Designers Works on a creative team with other designers on projects that help promote the company Bachelor’s in graphic design 2-3 years of experience in working in a design firm or 2-4 years working freelance

Marketing Researchers Gain information on sales, losses, and profit of company as well as track competitor’s financial status Bachelor’s in marketing Has previous job experience with writing up financial reports

Social Media Communicator In charge of keeping the company’s social image up to date with new sales, advertisement, and developments Bachelor’s in Media Communication Must have their own social media account that is up-to-date and have an understanding of social media

Product Researchers/Innovators Focused on improving current products as well as presenting new ideas Bachelor’s in industrial design 1-2-years’ experience is preferred

or

Must show a portfolio of designs and process if they have no job experience

CEOs

[founders] The head of the company that makes major decisions involving all kinds of topics Bachelors-Masters’ in management or entrepreneurship Must have at least 3-5 years of experience of running a major corporation or self-owned

business

6. Marketing
Competition: Build-A-Bear, Bath and Body Works, Amazon, and any other online corporation.
Target Market: Young mothers with anxious children
Advantages of our company: We provide endless customer resources such as online customer chat rooms, professional assistance [doctors, nurses, etc.], and pamphlets, and we give samples before commitment to buying products. Our company will work with customers on an individual level catering to their own emotional and financial needs.
Performance: Our performance will improve over time as we improve our manufacturing process, tools, skills, and gain better supplies.

All of this will be done to provide a longer lasting superior product that helps anxious minds rest.

Quality: Fragrant DayDreams LLC main goal is providing the upmost quality to our customers by using with completely organic products mainly sourced in the U.S. Other competitors such as Bath and Body Works sources a vast majority of items overseas.

Price: Ours prices will be lower with buying in bulk and bundling products together. It’s cheaper to buy in bulk and or packages than it is to individually source every item.

Promotions: The company will provide mothers with a free rewards subscriptions, coupons, and special sales that will be directly emailed to them

Distribution: There is a two-stepped ordering process. In the first step, sample oils will be shipped in 1-2 weeks and the box will come with a card with an order number on the back. When ordering the oils, the mother will be able to customize the stuffed animal to the child’s liking and that order will be held. After the mother has picked the best scent for her child, she will contact the company and read the number on the back of the card and request for the stuffed animal to be shipped. This starts stage two. The stuffed animal should arrive at the home [depending on the location] in 2-3 days. The mother will be able to track the package on her phone through a confirmation email sent

when the package has been shipped.
Public Image: To stay connected to the community, our company will provide charitable donations to underprivileged children, orphanages, soup kitchens, and other organizations that support families.

7. Financial Statements

Funds needed to stay out of debt the first year: 130,000 [50,000-60,000 each]

Candle Maker $9.50-10.50 hour
Online Sales Associate $9.25-11.00 hour
Instore Sales Associate $9.25-11.00
Advertising, promotion, marketing $62. 20
Pack supplies to ship $7.25-8.00

2,080 hours a year, 40 hours a week, 52 weeks
$111,800 full staff wages minus online advertising
Owners work and pay will be determined
$22.50 a month
Company insurance $270
Owners will work part time $80,860 salaries
Dallas rent yearly: $12,000-30,000 or $92-111000

8. Executive Summary
Fragrant Daydreams LLC is an online medical company that strives in helping young mothers put to bed their children’s stress and anxiety by offering an array of different aromatherapy resources along with affordable care. We best the competition with our bundled prices, speedy delivery, seasonal coupons, special company services, and all natural locally grown materials. We hope to continue to expand throughout the market so that we can help more families and improve our products with the best talent around.