Swot Analysis Of Tata

Industry Overview and Competitive Positioning

The Indian car business sector can be partitioned into a few fragments viz., two-wheelers (bikes, geared and ungeared bikes and mopeds), three wheelers, commercial vehicles (light, medium and overwhelming), passenger autos, utility vehicles (UVs) and tractors. India is rising as one of the world's quickest developing passenger auto markets and second biggest two wheeler manufacturer. It is home for the biggest engine cycle manufacturer and fifth biggest commercial vehicle manufacturer. The business is delivering around 1.3million passenger vehicles, 0.4 million commercial vehicles, 7.6 million two wheelers and around 0.3 million tractors for each annum. The Automobile business has accomplished a turnover of US $ 28 billion and the auto part industry has come to a turnover of US $ 10 billion. It contributes 4.7% to India's GDP and 19 % to India's indirect tax revenue. In spite of high entry barriers, for example, capital necessity, innovation and brand value, rivalry is genuinely serious because of the presence of financially and actually solid players. In spite of its Japanese origin, consumers view Maruti Suzuki as an Indian brand, less modern than different brands however unmistakably situated as offering reasonable and fuel-productive autos. Like Maruti Suzuki, Tata additionally is seen as a brand primarily

Understanding their current positioning in respect to the competition from a buyer's point of view and the sort of messaging themes that appeal most to a target segment helps