Swot Analysis Of Target Corporation

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1. Target Corporation is an American retailing company; the second- largest discount retailer next to Wal-Mart. The Target Corporation was founded in 1902 by John Dayton in Minneapolis, Minnesota. The founder of Target, opened a store located in Roseville, Minnesota in 1692 known as Dayton Dry Goods Company and has since grown becoming the leading division of Dayton Hudson Corporation, the company that later changed their name to Target Corporation in 2000. From 1692 until today, Target has expanded tremendously, having stores throughout the US, Canada and Australia. Now a day, Target Corporation has 1,797 retail stores in the United States and 127 stores in Canada, with 40 distribution centers throughout the US and Canada, totaling 361,000 team members worldwide. Their mission is to make Target the favored shopping destination for their guests by satisfying their mission statement of “Expect More. Pay Less.”
2. It is safe to say that all companies have their strengths and weaknesses; if a company is prosperous, most likely the strengths overshadow the weaknesses. Target is a very innovative retail store that focuses on great customer service, a swift checkout, clean stores, and in stock merchandise. Target to many, is an expedient one stop shop, having everything from electronics, clothing, to groceries. Target also offers big name brands, such as Xhilaration, Massimo Supply Co., and Champion while still maintaining their guarantee of low prices. Target’s Bull’s–eye logo is recognized by 97% of people, being one of the most well known brands through the United States. One of the failures of Target happens to be their mission statement of “expect more pay less”. Unfortunately this statement is not true because Target’s biggest...

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...t Target for better quality products at a higher price for the sole reason that I know that they will last compared to buying a low price item with bad quality at Wal-Mart. The only suggestion that I have for Target would be to figure out some way to target all individuals no matter their income level because I think the main reason why some people shop at Wal-Mart is because they cant afford the same product at a higher price. Target should stress that when you buy a better quality product for more money, that they will actually save money in the long run.

http://en.wikipedia.org/wiki/Target_Corporation

http://pressroom.target.com/corporate

https://corporate.target.com/about

http://www.infobarrel.com/Target_Case_Study:_Emerging_Through_the_Challenges_of_the_Future

http://community.mis.temple.edu/dkreider/files/2011/04/Targets-Current-Situtation.pdf

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