Swot Analysis Of Singapore Airlines

Singapore Airlines
When we think about premium brands, we believe that the brand is worth to pay for. Excellence quality always come with expensive price is not always true; Singapore Airlines proved this statement is wrong. Singapore airline or SIA is a flag carrier of Singapore, was ranked as a second place in world airline award, voted by airline passengers from around the globe. SIA has earned a stellar notoriety in the furiously competitive aviation business for offering clients with excellence quality of services. Not only just the quality of service makes them become one of the world-class airlines, but the lowest price airline as opposed to its main rivals make them stand out among its competitors. There is no doubt that how SIA has made its way up to one of the world largest

SIA regularly maintains its service quality standards through splendid recruitment process and procedures, intensive personnel training and excellence development of service culture. Apart from the service standards, SIA keeps up low costs via measures for example, outsourcing of non-core activities, low maintenance expenses, cutting costs where it possible without compromising on aviation safety. Furthermore, SIA was the first one to introduce many in-flight experience and innovative entertainment for instance, they was the first one to serve complimentary drinks (both alcohol and non-alcohol), hot meals, hot towels with unique fragrances. These two core elements differentiating themselves from others and until the present time, the airline still has remained true to its brand attribute and created competitive advantage.
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