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The effects of weight loss advertising
Short note on cultural factors in consumer behaviour
Short note on cultural factors in consumer behaviour
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Product
Kenny Rogers Roasters emphasizing more on developing a menu which customers wants. Unexpectedly, customer’s requirements change over time. To overcome this problem, Kenny Rogers roasters introducing new products and phased out old ones and will continue to do so. Kenny Rogers’s roasters are mainly emphasized on healthy concern. So they use ingredients which are low in calories, cholesterols, oil and fats. Classic chicken sandwich is one of the healthy products that they offer. This product contains Wholemeal bread which contains higher concentrations of minerals and vitamins.
Promotion
The promotion aspect of the marketing mix covers all types of marketing communications. The method that Kenny Rogers’s roasters employed was advertising.
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Sociocultural Environment.
Family
Family is not only influencing a person’s attitudes, personality, environment of socialization, society but them also influencing consumers habit, perception and desires. For an example, if people are eating healthy food since their childhood and their parents have described it as a product “full of benefits and good for health”, they are more likely to choose a healthy fast food restaurant such as Kenny rogers roasters. Kenny roger roaster’s classic chicken sandwich is a healthy product because it is contain a lot of healthy ingredients such as salad, fruits, and also low in calories, cholesterols.
Reference groups
Reference group are general defined as those that provide to the individual some points of comparison more or less direct about his or her behavior, lifestyle, desires or consumer habits. Example of reference groups are social groups, work groups, family or friends. Consumer tend to follow this reference groups most of the time. For an example, in family, if there is one person who wants to try the classic chicken sandwich in Kenny Roger Roasters they will lead them to suggest this product to their family members and will motivate them to try the specific
WinCo Foods is a supermarket chain with headquarters in Boise, Idaho. It started in 1967 and has since expanded to include over 100 locations throughout the United States. Until 1999, all of its stores operated as Cub Foods or Waremart Food Centers, but the company now has its own branded locations. It also has five distribution centers. The stores and distribution locations employ more than 15,000 staff members in a variety of positions.
In the story " Groups and Conformity" by Michael R. Solomon, it talks about how people in groups are more influential then a individual person would be. In the opening it talkes about a guy whos name is Zachary. Zachary is a business man during the week and on weekends you can find him riding his motorcycle or with his group of motorcycle friends. You see Zachary is a part of the many individual 's who are in a reference group. A reference group is based on a individual or groups; evaluations, aspirations, and or behaviors. Reference groups are important because of two reasons. Reason one is because of the recent research on the smoking cessation: And the powerful impact it has on reference groups. According to the author, Michael Solomon,
Strives to be the leader in micro brewing while maintaining the core values it started with and had employee buy in even before it went” 100 % employee owned in2013” (Gorski, 2013).
Greggs is a leader of located bakery chain in the UK, a series of sweet food and soft drinks including sandwiches as well as bottled. In 1939, Greggs was established the own brand Gregg as a Tyneside bakery. In 1951, the first bakery shop was opened in Gosforth. Until 2016 years, Greggs has been running about 76 years. The Greggs is provides the freshly prepare food, drinks of Greggs in each day in the shops of Greggs so that all of customers could enjoy the ‘Always Fresh, Always Tasty’ experience including sandwiches, soft drinks. This is the mission of Greggs. Stores of Greggs are located in more cheaper retail locations in the shopping malls and main streets of the city. This means shops of Greggs are not located in tourist locations. Shops of Greggs are opens during the standard business hours so they can serve consumer`s breakfast, lunch and dinner every day. Greggs could serve about five million consumers in the stores of Greggs each week with products and sandwiches.
In the story “Groups and Conformity" by Michael R. Solomon, it talks about how people in groups are more influential than an individual person would be. In the opening it talks about a guy whose name is Zachary. Zachary is a business man during the week and on weekends you can find him riding his motorcycle or with his group of motorcycle friends. You see Zachary is a part of the many individuals who are in a reference group. A reference group is based on an individual or groups; evaluations, aspirations, and or behaviors. Reference groups are important because of two reasons. Reason one is because of the recent research on the smoking cessation: And the powerful impact it has on reference groups. According to the author, Michael Solomon, smokers
T., Kraak, V. I., 2005, p.153). The book will be used in the sections where food industry and advertising could change their marketing toward healthy choices to help reducing and preventing
When a business aims to be as successful as possible in selling its products and services, it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally, how interest and awareness can be created for the products. In order for a business to target all of these elements at the right people at the right time, it must employ the right type of marketing mix: Product, Price, Place and Promotion.
Social media does not help in this situation either. America’s trending apps and media such as Instagram and Snapchat encourages others to try the food that they have. These social networks make it easier for others to share pictures that glamorize very unhealthy food that might seem appealing but have a harmful effect on the body. Studies show that social norms highly impact the individual’s decision whether they are with friends or not. The study conducted by Dr.Robinson, PhD, of the University of Liverpool, concluded the environment plays a huge role in the trend. He saw that that people are more willing to eat the types of foods that others choose and the portions that they choose because social identity is guided by its community. If the community were to eat unhealthy foods then the person would eat unhealthy foods but if the community eats healthier then the person would eat healthier to maintain a consistent sense of social identity (Robinson). Community influences play a huge role all over the world and has the same effect on its i...
Marketing is a process of determining a consumer’s needs, devising a product or service to satisfy those needs, and trying to focus customers on the goods and services you are offering. Marketing is extremely important, and a fundamental building block for business growth. A marketing team is given the task of creating customer awareness through a variety of different marketing techniques. If a business does not pay close attention to their consumer demographic and needs, they will eventually fail over time. Two important aspects of marketing include acquiring new customers, and the preservation and growth of relationships with current customers. Marketing has always been viewed as a creative outlet, which encompassed advertising, distribution, and the selling of goods and services. Marketing staff will also try to anticipate what customers will want in the future, often being accomplished with market research. In summation, a good marketing plan should be able to create a favorable proposition or series of benefits that a customer can value through goods or services. The marketing mix is normally described as the strategic positioning of a product or service in the marketplace, using the specification of the four Ps. During the early 1960’s, Professor E. Jerome McCarthy of Harvard Business School stated that a marketing mix contains four elements. The four key points are product, pricing, promotion, and placement. It is recognized that all these aspects must be present to ensure a successful business model within a given industry. We will now take a thorough look at the four marketing mix points.
Wendy’s is one of the world’s third largest hamburger companies that is quick service. There are over 6,500 company and franchise restaurants worldwide. Wendy’s mission is to stand for honest food, higher quality, fresh wholesome food, prepared when you order it, prepared by Wendy’s kind of people, do it Dave’s Way, we don’t cut corners. This company believes in fresh and non-frozen products so the customers are satisfied and now they bought from an honest restaurant. The foundation believes in long term success that include there core values in every production. The core values are “Quality is our Recipe” “Do the Right Thing” and “Give Back”. Wendy’s focuses on the responsibility that the stakeholders are also the key to success.
To begin with having fast food restaurants around is causing family bonding to break. Fast food restaurants are making family to fall apart without knowing. Families are too busy going out buying food instead of staying home and gathering the family together and spending time. All of this starts to make some families or most to become lazy. Not only has it affected the family bonding it is also affecting the traditions family have with in. people are too busy focusing on relaxing and not cooking they go out and buy food. In most cases family buy unhealthy foods which is not a good choice. For example in the article Eating Out Takes Away From Family Time states that” Time around the table allows for a family to share about their day, upcoming schedules, and for parents to know more about their kids.” That proves that if family does not gather around it starts to affects them on how to get to know each other more.
In all reality, all businesses will, in some way shape or form, complete all of the marketing activities, even if completing these activities is not their main goal. (Dlabay 2006.) These marketing activities are product, place, price, and promotion. A business tool called that marketing mix takes all of these activities and puts them together in a way that can be used to help improve a business’s marketing strategy. Product is what the company is selling; Place is where the consumer will obtain this product; Price is what the consumer will pay for the product; Promotion is any type of communication that is intended to remind, inform, or persuade. (Dlabay 2006.) The marketing mix and the four P’s describe very well what business marketing is all about.
The promotion mix is to help attract target customers to specific products. PepsiCo promotional mix is advertisement, sales promotion, direct marketing, and public relations. PepsiCo’s advertisement usually consist a celebrity drinking the Pepsi product in a commercial. The sales promotion, which is discussed in chapter fifteen, includes sweepstakes, coupons, and rebates. Direct marketing is to sell directly to companies at wholesale price. Public relations include: sponsorship or financial assistance.
Advertising lies in the Promotion part of Marketing Mix, but it applies to all the other P's as well. Promoting one’s business is the key ingredient to making one’s business successful. Promotion, along with a great product, key placement, and a reasonable price, will help a marketer work his way to the top. Promoting does not mean leaving his advertising up to the word of mouth of his current customer.
In distinction to purchasing a particular item, then to how it has cooked and prepared or rather takeout food, decides the families’ diet and even choices in food of what they consume. Whether the food cooks in olive oil, vegetable oil, or butter can determine the taste of a meal, but also can improve the health of the meal. The preparations made in order to prepare a meal for the family could perchance measure in convenience. The level of convenience can range around take-out, instant foods, TV dinners/ microwavable, and stuff from a box to healthy homemade/ from scratch, baked/cooked, steamed, and stuff from a can. Not that some convenient foods cannot originally contain good health contents, nonetheless the small changes that can make someone’s food intake much healthier even with a small budget. When purchasing grocery items with a low income, whether an item according to a good healthy diet compares with an item that consists of a bad nutritional value. Parents will purchase the unhealthy choice deceived for its promise to satisfy their children, however, a similar item that stands healthier with the same weighed oz. will fill the proper nutrients that a child needs while they still proceed to grow, unlike processed foods that can fatten a child and stunt their