Swot Analysis Of Ntc Fuels

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Recommended: Describe strengths and weaknesses

1. COMPANY SWOT ANALYSIS
1.1 STRENGTHS: Identify competitive advantages or core competencies that give the company advantages in meeting its customers’ needs
VP fuels have a lot of strengths in the racing fuel industry. Its strength, it has an advantage in its research and development program. VP fuels has over 70 assortment of fuels which shows how much time and effort its research and development program puts into developing and testing new fuels it creates for the consumers. It uses most of its yearly revenues into developing racing fuels. Any of the fuels offered by VP Fuels can match any type of car. If your car is naturally aspirated or is turbocharged engine and if its stock or fully customized they have one just for it.

1.2 WEAKNESSES: Identify limitations of the firm that give the company disadvantages/handicaps in meeting its customers’ needs
VP fuels provide quality racing fuels for customers. Which is a great thing but it comes with several weaknesses. Environmental regulations can be a weakness and threat if it ever wants to create its own retail brand performance fuel. Higher emissions and increased pollution may upset many organizations and give a bad name to the teams VP fuels sponsors. Race fuel is very expensive, a 5 gallon drum of gas can cost up to $80 and more depending on the type of fuel. Another weakness is limited locations that sell VP fuels which make it hard for customers to obtain their own fuels.
1.3 OPPORTUNITIES: Identify favorable marketing environmental conditions that can be developed into marketing opportunities in the future
Its advanced research and development program allow it to compete against its current competitors. Its quality products make it easy to standout without ha...

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...omers will be able to try it out for themselves on the drag strip.
3.10 PROMOTION (PUBLIC RELATIONS): Describe how, when, and for purposes you intend to use public relations
Our plan for public relations is to close out a road in the city of Los Angeles for a couple hours. VP fuel will then hold drag races on the streets of Los Angeles. The news and local media will be all over this story. Los Angeles is a busy city so there will be lots of people around that will show up just because of curiosity. This will have local radio stations buzzing letting everyone know what is going on the streets of Los Angeles. This is rarely done which is why it will be a good publicity stunt to do. It will be like bringing the fast and the furious movies to life right in front of people’s eyes. It will be a great way to advertise VP racing fuel and give everyone something to remember.

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