Swot Analysis Of National Bank

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SWOT ANALYSIS
STRENGTHS
NATIONAL BANK “THE NATION’S BANK:
NBP is government owned bank that is why Pakistani Nation has a trust on a bank that their deposits are secured. Due to this reason the deposits of the banks are increasing with the passage of time.
AGENT OF STATE BANK OF PAKISTAN:
National Bank of Pakistan also works as an agent of state bank of Pakistan in those cities where SBP branches are not working.
AGENCY ARRANGEMENTS:
National Bank of Pakistan is enjoying a deposit of different Pakistan government organization like Railways, PIA, WAPDA, and SUI-GAS due to the agency arrangements.
MORE DEPOSITS THAN OTHER BANKS:
NBP has the relative competence in having more deposits than the other banks in the country because of the confidence …show more content…

BROAD NETWORK:
The bank has another competency in the banking industry i.e. it has broad branch network throughout the country also more than one branch in high productive cities. The customers are provided services at their nearest possible place to confirm customer satisfied.

PROFESSIONAL COMPETENCE:
The employees at NBP is also the strength they have a good hold on their descriptions, as they are highly skilled Professionals with background in business administration, banking, economics etc. These professional competencies enable the employees to understand and perform the function and operation in effective and in the efficient way.

COMPREHENSIVE RANGE OF FINANCIAL PRODUTS:
In order to facilitate the customers more efficiently, NBP is offering comprehensive range of financial products to their customers which are as follows:
• Credit Cards
• Foreign exchange Bearer Certificates
• National Bank Daily accounts
• Travellers Cheques

ONLINE BANKING:
This is also the strength of the NBP that 130 branches are online. It helps the bank to provide the fast services to the customers. This can also help in checking the balances and transactions by just a button

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