Swot Analysis Of Morocco

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Morocco Marketing Organizations
The Moroccan National Tourist Office, abbreviated as MNTO, is the primary tourism and marketing organization for the country. Their mission statement aims to ensure strength for Morocco as a tourist destination, therefore translating the positive results for the economy and society and preservation of their culture. They also state that they want to entertain internal tourists as well as foreign tourists visiting Morocco and by doing so enticing them to visit for longer periods of time and visit several destinations. Their website is visitmorocoo.com and their local office is in Dusselforf, Morocco (Morocco National Tourist Office). The tourist office is also a part of ANTOR, http://www.antor.com/ which is the principal lobbying organization for tourist offices around the world. ANTOR is a place that brings all the tourism information together into one, being a very important place to be a member of for destinations such as Morocco due to the competition it faces (ANTOR). There is also a Ministry of Tourism for Morocco, and can be found online at www.tourisme.gov.ma. The page is in French but can be translated to English using Google Chrome or another internet browser. This website is not really for tourists themselves; instead it focuses more on how tourism can be sustainable in Morocco and goes into depth about things such as Vision 2020, job opportunities involving tourism, tourism figures, and tourism partnerships and seminars (Morocco Ministry of Tourism).
The MNTO’s website is set up in attempt to get people to use their “My Morocco” function. This is a system that tourists interested in possibly visiting Morocco can use to see more of what the country has to offer. Users create...

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... recommended to dress conservative when in rural areas with areas of the body from the knee to the elbows all covered. As long as these areas are covered, the locals openly invite other cultures and languages.
Environmental Sustainability
Since a large pull factor for tourist to Morocco is the great diversity of Nature the location has, environmental sustainability is crucial to tourism sustainability. The people and cities of Morocco treat their surroundings with care. The city of Ifran in Morocco landed at #2 in “The 12 Cleanest Cities in the World”, a ranking recently published by International Headline website MBC Times. A big reason for this is that there is no industry in this city, making the air quality superior to others. National Parks are very popular in the area, having many lakes, streams, waterfalls, and a large maple tree forest (MBC Times).

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