Swot Analysis Of Mind Candy

As part of my job scope I have selected Mind Candy an UK company to prepare a report concerning about it’s background information, objective and role and responsibilities to be submitted to my CEO to give a better understanding of a small business in UK.

History

Mind candy was founded in 2004 by UK internet entrepreneur Michael Acton Smith .The company develop on Moshi Monsters in 2007,an online game aimed for children aged between 6-12.
Moshi Monsters has been linked to Facebook for kid and in 2012 it have been reached 75m users.
Mind candy deal partnership with Sony music in March 2012,the deal followed the launch of mind candy’s own music label. In November 2012 Company achieved gold certification in UK.
The company Moshi Monster characters become the most licensed property in UK the company revenues jumped more than 60 % in October 2013.User of the game increased from 55 million to 70 million.

In 2014, Mind Candy launched their first project outside of Moshi Monsters.

Adventure and combat strategy mobile game, World of Warriors was launched October 2014.

Background information of owner

Mind candy is an UK entertainment company founded in 2004 by Michael Acton Smith. Michael Acton Smith is CEO and founder of kids entertainment company Mindy Candy, he was born in 1974.

Mission statement monthly and yearly business objective

Mission / Vision
The company Vision and Mission is to create the greatest entertainment company in the world for this new digital generation.

Entrepreneurial- Ambitious and courageous

Passionate -area of expertise and competitive

Playful- Joyful and

optimistic

GSD- Getting stuff done in a playful way

Respectful- Accept criticism

Creative- Adventurous

Collaborative- Team player and proactive

Feature of product

Mind candy company is an entertainment company basically is an online games.Mind candy have 6 different kind of games,World of Warriors,Popjam,Moshi Monsters,Moshling Rescue,Moshi Karts and poppet.
WORK HARD, PLAY harder is one motto at technical recruitment specialist Austin Fraser, and people couldn’t feel much better about the place. In its third consecutive year as a top-15 company, Austin Fraser has 67 employees, who love their jobs (a 95% positive score, the highest for this statement).

The Reading-based business finds candidates for technical roles in engineering and ICT firms and is expanding apace. It has grown every year in the past five, winning two listings in The Sunday Times Fast Track. Revenues for 2014 rose by 40% year-on-year to almost £20.8m and profits doubled to just under £1.4m. There is an office in Munich with another opening in Austin, Texas, and people feel excited about where it — and they — are going (97%).

Austin Fraser Company

Austin Fraser has regular management meetings with the sales managers and non-sales managers to cascade any ideas and feedback from team members to director level. Austin Fraser also operates a 'Director's Den' which allows any individual within the business to pitch ideas for new approaches and processes directly to the senior management. The directors also have andopen-door' policy, encouraging any members of staff to come and offer feedback whenever they would like.