Swot Analysis Of Jetblue

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JetBlue Airways Corporation – You above all
JetBlue Airways Corporation is a premier non-union airline headquartered in Long Island City of New York, and operating out of John. F. Kennedy airport as its primary base. Several of their initial employees, including founder David Neeleman, were former employees of Southwest Airlines. They brought the low-cost flying experience from their former workplace, but married it to better array of amenities. That helped JetBlue carve a unique identity which competed with major carriers for customer service and rivaled low-cost carriers on price points.
The company background info as of April 2014 is as follows:
Name: JetBlue Airways Corporation (NASDAQ:JBLU)
Industry: Air travela
CEO: David Barger
Headquarters: Long Island City, NY
Employees: 15000+
Revenue: USD $5 billion approx.
Operating income: USD $428 million approx.
Net income: USD $168 million approx.

As an airline corporation serving most of the United States and several international locations, JetBlue burst into the scene and grabbed significant market share. However, with growing reputation came stiff competition from major airlines as the rival brands felt a significant threat. It forced JetBlue to re-think a lot of its business model, from fuel-economy of its carriers to marketing strategy. Nonetheless, a decade-and-a-half since its debut, it holds strong in the highly competitive and fragmented air travel industry, particularly impressive with its customer satisfaction rating.

We seek a broader perspective of JetBlue as we delve deeper into the company profile using Porter’s Five Forces analysis.

Threat of Competition: HIGH
- Highly competitive airline industry. As a low-cost, non-union airline it faces competition from a...

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... The share means Lufthansa family has a significant amount of say in legal decisions, share-holding and business directives.
- Controversies surrounding sudden resignation of company CFO few years back, as well as indifferent customer service during weather-induced disruptions have presented legal challenges for JetBlue in the past.
- California Council of the Blind lawsuit for not making their kiosks and online systems accessible to visually impaired (2010)
Environmental:
- Weather disruptions (especially during winter in northeastern region) are the biggest environmental factor affecting the services. The harsh winters in last few years have challenged their original policy of never canceling a flight
- Eco-friendly technologies are giving back to the environment generously on behalf of JetBlue. From cleaner fuel, to recycled accessories this is a positive factor

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