Swot Analysis Of Iphone 6

Introduction

The global smart phone market has always been challenging & competitive. Even though for a long time this market was duopoly, dominated by two very strong players- Samsung & Apple, mentionable number of handset makers have entered into the market like-Motorola, Symphony etc. In recent years, the market has shown extraordinary growth, shipments exceeding $266 billion dollar in value in 2013. (Schreier, Fuchs and Dahl, 2012)

There has been a constant rivalry between the iPhone Series of Apple & Samsung Galaxy Series of Samsung. Finally after falling behind for several years, Apple has been successful to beat its competitors with the introduction of its newest smart phone iPhone 6. So “iPhone 6” is the product that has been chosen

In 2014, iphone 6 pre-order set a record & almost all the international celebrities pre-ordered the handset. So owning an iPhone 6 definitely adds to the status quo.

Belongingness needs - Apple claims that the new iPhones can browse upto 3 X faster wifi providing better internet connection. So video calls through Skype & Viber doesn’t seem to difficult anymore. Anyone, anywhere can connect with their loved ones, thus satisfying the belongingness needs.

Safety needs – iphone 6 has a number of new & attractive features to ensure the safety needs of the customers. For example- iPhone 6 uses iOS 8 that adds the ability to make calls over WiFi when cell coverage isn’t available. Apple has added a barometer into the mix. Now, apps can more accurately track a person’s location & his surroundings. This helps keep track of a person’s movement,and effectively makes every iPhone 6 a potential data point for small changes in the weather.

Physiological needs – Being the thinnest phone of Apple, iphone 6 is easy to easy to fit anywhere & can be carried easily.

1.3: Diffusion of

It’s purchase commitments typically cover its requirements for periods up to 150 days.CEO Tim Cook is known for his strategy of getting suppliers to compete with each-others.

Operations: Apple operations are conducted by 92,600 full-time equivalent employees and 4,400 numbers of full-time equivalent temporary employees and contractors. Majority of Apple’s “hardware products are currently manufactured by outsourcing partners, a majority of which are located in Asia. Outbound logistics: In 2014, Apple’s net sales through its direct and indirect distribution channels accounted for 28% and 72% of total net sales respectively.

Marketing and sales: Apple sells its products and services via four channels of distribution that integrates advertising, public relations, events and experiences and direct selling. The budget for marketing & sales of 2014 is nearly 1.1 billion.

Service: Apple is famous for exceptional quality of customer services during all three stages: pre-purchase, during the purchase and post-purchase. Apple sales assistants are usually trained & technically competent enough to demonstrate product features and capabilities. Post-purchase customer services like iPhone trade-in programs that allow users to upgrade their phone to newer models with additional