Swot Analysis Of Cupcake

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4 p’s S W
• Product - The frosting and the icing really blends with their soft texture of cupcake’s dough.
- They have diff. variety of food like pasta, sandwiches, rice meal and salads. *Pasta  Meatball Spaghetti, Pesto pasta, Herbed Bacon carbonara, Spanish Sardines, Baked Cheesy Macaroni, Shrimp Linguine pasta *Sandwiches  Tuna cheese melt, Cheesy Ham, Cheese Burger, Chori burger *Rice meal  BBQ Ribs, Honey Porkchop, Roast beef w/ mushroom gravy, Salisbury steak, Crispy chicken, chicken cordon bleu *Salad  Crunchy chicken orange, Classic tuna salad, Caramelized Walnut.

 Lots of cupcake flavor choices: *Dulce de leche, Lava cupcake, Butterfinger, Chocolate nutella, Belgian chocolate, fudge brownie, red velvet, vanilla …show more content…

And the presentation too.

-Some flavors of cupcakes are too sweets like the: *Dulce de leche *Lava cupcake *Butterfinger *Chocolate nutella *Belgian chocolate *fudge brownie.

- Slow service

• Price - Reasonable price
The cupcakes price range: between P60 and above. The highest price is worth P150 w/c Tiramisu flavor. - No discount price.
• Place - Very spacious, cozy, and indeed a very adorable place.
- The location is accessible to the customer since it is usually located at the malls: Trinoma,BGC,Glorietta 3, Alabang town center and UP town center.
- The ventilation works great (so comfortable.)

- They didn’t offer delivery service

• Promotion - Larger target market (because they cater variety of age and gender).They target families, kids and girls who basically likes fancy places / store.
- Appealing/Attractive Signage
- Featured in many food blogs and magazines.
- The packaging is also appealing to the eye.
- Lack of mass media promotion impact.
- They don’t offer coupons or promos.

Red …show more content…

- Amenities (good) * the air-condition *the cleanliness of the place /store *the staff behavior -Limited chairs and tables (or the availability of it.)
- Lack of staff in the store (reason for having a long line in the counter.)
• Promotion -They offer special promo like “free frozen yogurt” if the customer buy 2
- Appealing and has aesthetic display menu in the counter.
- Attractive logo and signage.
-They promoting a larger target market such as families, teenager ,young adults and kids (both female and male) which is a good strategy -They don’t have any endorser (lack of mass media promotion)

Rita’s Italian Ice
4 p’s S W
• Product -they offer Italian ice and frozen custard
-blendini, gelati, sundae,misto and frozen lemonade.
- they offer different flavors of Italian ice every day such as: Strawberry,dulce de leche, blueberry, mango,tropical, cotton candy, cherry, green apple, Chocolate, banana, Pina colada, Cantaloupe,root beer, choc choc chip & peanut butter, watermelon, island fusion and passion fruit.

- they only have cold products to offer (ice cream with different style) “Limited

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