Swot Analysis Of Cole

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Coles was founded in 1914 by George Coles the first Coles was called the “Coles Variety Store” in Smith Street in Melbourne. Coles is one of Australia’s largest retailers and provides fresh food, groceries, general merchandise, financial services, liquor and fuel through more than 21 million customer transactions, on average, each week through our national store network and online platform. There is strive to offer real value to customer by lowering the price of the weekly shopping basket, improving quality through fresher produce and delivering an easier, better shopping experience every day of the week. Coles is committed to lowering the cost of the weekly, making a real difference to their customers’ budget, and delivering trusted value

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