Swot Analysis Of Biti's Footwear Industry

. The threat of new entrants

- The absolute cost advantages :

On the sports footwear segment, the tremendous competitive advantage of Biti's compare to foreign competitors is the affordable prices, 1/2 cheaper than the price of famous brand such as Nike or Adidas. On average one sneaker from Adidas, Converse, Puma, Nike ... have a price of over 2 million VND but for Biti's, the price is only 500-700 thousand per pair.

- Understanding the cycle of market fluctuations The market share of Vietnamese shoes in the domestic market is not large with the segment of high quality shoes is apparently in the hands of foreign brands. According to the Vietnam Leather and Footwear Association, there are about 150 million pairs of shoes, slippers,.. consumed in the

Biti's product lines targeted at different audiences, taking into account higher division

- Specificity of the trademark: Biti are trademarks Vietnam, attached to several generations of Vietnam from the oldest (1982), is a brand familiar to all parents and students and is famous for the durable shoe that is unmatched. Remember a time when the footwear market in Vietnam has not developed as it is now and Biti's is considered the first choice for the 8x, 9x early, then among students often check with each other that "Bring Biti's it determining when to bring new 1cm longer be worn soles replaced but it was never broken straps or anything ".

Thus, Biti's has the advantage with beautiful pictures of a Vietnamese trademark, and that the goods Vietnam high quality, so it can be developed based on the pride of ethnic Vietnamese with ideological supporters row Vietnam is high in a youth division. Moreover, the renewal of the image of Biti's younger, more fashionable also makes people enjoy and appreciate that this is a huge step forward for the brand