Swot Analysis Of Apple

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Recommended: Industry comparison for Apple

1. Environmental Review and Target Market
Apple Inc. (Apple), incorporated on January 3, 1977, designs, manufactures and markets mobile communication and media devices, personal computers and portable digital music players and sells a variety of related software, services, peripherals, networking solutions and third-party digital content and applications. The Company 's products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud and a variety of accessory, service and support offerings. The Company offers a range of mobile communication and media devices, personal computing products and portable digital music players, as well as a …show more content…

Teenagers use the iPhone for social reasons such as Messaging, Facebook and Twitter. The iPhone is popular with teenagers as it gives them the means to stay in contact with friends. Adults use the iPhone for everyday needs such as phone calls, map directions, internet connection, documents and cameras. Adults experience easier communications daily with the assistance of the iPhone. College and University students utilize the features of the iPhone for organizational features. These students can easily record notes on their device as well as store information needed for classes and assignments. The iPhone is used by business people to finish work more efficiently. The iPhone can be used communicate with clients as well as documents are easily shared and …show more content…

That changed quickly with the introduction of the Apple iPhone. The iPhone has literally decimated Research in Motion 's business model and caused the company to restructure several times. Google produces the Android operating system, which is installed on most non-Apple phones produced by Huawei, Samsung, Sony (SNE), HTC, Lenovo and others. The two major players in this space are Apple and Google, with the Apple iOS running on its iPhones and iPods, and Google Android running on most competitor phones and tablets. Each operating system interfaces with iTunes and the Google Play Store respectively, allowing users to purchase music, books, applications and other

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