Swot and Pest analyst are the most commonly used methods for business planning. This essay will examine how organisational development relies on both external and internal conditions and how understanding and interpreting these conditions are vital for business to succeed. In addition, external and internal condition need a method for interpreting and this is where the analytical tools such as, swot and pest are introduced. Particular attention will be paid to swot and pest-the analytical tools, along with company examples such as, IKEA, IMI and Apple and how they are beneficial when making business decisions. When starting a business, it is vital each aspect within the business is organised. Organisation is key to success and failure to organise …show more content…
Apple provide laptops, phones, speakers, televisions and more. The breakdown of swot for apple goes as followed. The strengths of apple are that it has great advertising capabilities with a strong USA distribution centre. Its weaknesses are that its over dependant on iphone sales and especially the iphone 7 having wireless earphones this can decrease sales because it is less appealing to buyers. In addition, Apple have a weak distribution channel to India and therefore lose out on sales there. Apple also have constant material issue like breaking the front glass, bugs on the software or constant crashing of apps. However, Apple do have a lot of opportunities and these are internet market sales, promoting a healthy live style via apps and monitoring and increasing prices after each release of an iphone. This can all help Apple’s profits. However, with opportunities come threats this is from competitor like Samsung, exchange rates so less profit when items are bought and lastly suing and court cases. These factors can affect the profits of Apple. The Pest analysis of Apple is how it also produces outside the USA so it produces in Ireland, Czech, China, Korea and more. The economic factors of Apple are that it is affected by the recession and unemployment rates which deceases sales. The social aspects of apple are that it has itunes, apps and other social media app able to be downloaded and that the company is the leader of competition when it comes to phones and laptops. When it comes to technology Apple are the lead competitors because they are known for high quality products and therefore other competitors struggle to
As a business in a competitive market we must be able to determine what may assist us to accomplish our objectives? What obstacles we must overcome or minimise to achieve our desired results? To achieve this we must carry out a strategic plan, which is a straightforward model known as a SWOT analysis (strengths, weakness, opportunities and threats). This will help us to establish our overall strategic position, based on internal issues (strengths and weakness) and external issues (opportunities and threats).
A crucial tool in analysis of an organisation such as Sainsbury’s, would mean SWOT analysis and PESTLE should be appropriately used. Lynch (2008) states a SWOT analysis considers both
The SWOT analysis (abbreviation for Strengths, Weaknesses, Opportunities and Threats) is an essential tool in marketing for understanding and supporting decision-making in all kinds of situations in business and organisations. In brief, it provides an accurate context for studying strategies, positions and directions of a company proposition. It is used mainly for business planning, competitor evaluation, marketing, business and product development and research reports. SWOT analysis is also a widely recognised method for gathering, structuring, presenting and reviewing extensive planning data within a larger business or project planning process. (Chapman, 2014)
Apple Inc. is a profitable company during the ending period of 2014 because, as stated in the analyzation of the income statement, the revenues exceed total expenses, leaving net income of $39,510 million. Since the creation of the first iPhone, Apple has been able to generate over 100 billion U.S. dollars through the sales in iPhones alone in 2014. Meaning that an average of 56.2% of the company’s revenue comes from the sales of smart devices. Apple has also worked with increasing the sales of another of their products, iPads, earning the company revenue of 11.5 billion U.S. dollars the same
A SWOT analysis is simple exercise that could be implemented on multiple subjects including an individual or a whole corporation. The SWOT analysis is an operational tool for managing change, defining strategic direction and setting realistic goals and objectives according to Simoneaux and Stroud (2011). Discovering new opportunities and manage and eliminate threats that are present in the company and the surrounding market. SWOT is a valuable technique that leads to a better understanding of the strengths, weaknesses, opportunities and treats both internally and externally. The strengths and weakness are to be considered internal factors and opportunities and threats to be e...
The topic that I will writing about is about the company of Apple and how it is a great company. I will also be talking how Apples is a utilitarian company and makes products that makes the consumers happy. Apple is one of the many electronics company that make computers, tablets, phones and iPod. Apple was a company that was founded by Steve Jobs, a college drop out on April 1, 1976. In this essay I will be discussing how Apples products make consumers happy, the philosophy of apple and how apple also makes people angry.
test whatever it's a bad effect or not. So when it used on humans, we
Apple Inc is a multinational organization in America and has its headquarters in California. The organization specializes in the design as well as development of consumer electronics including: computer software 's, and also personal computers. The organization has for long been offering a broad range of communication mobile communication as well as its own company software’s. The organization has quite an upright name in the business world. For a long period it has been producing quality product and their designers really bring out uniqueness in their products (Linzmayer, 2004). Apple Inc has established itself as being the world’s leader in innovation. Thus according to statistics; it is classified as being the fourth most valuable technology
The company not only produces the number of highly technological devices, but also has a great brand ideology lying behind. The following chapters would review each of factors determining Apple`s success.
The Apple brand name is a household name, the brand value of Apple, Inc. improved to $13,724 million in 2008 from $11,037 million in 2007 (Datamonitor PLC, 2009). Apple is different from its competitors because it produces high quality products, its products are also unique and attractive and this has helped to increase its market shares. Since Apple is known globally, 54% profits come from foreign markets (Datamonitor PLC, 2009). Apple products are easy to use and carry around, majority of its products are light, small and very easy to carry around and it has a major advantage of product diversity, there is something for every one of all ages.
Apple Inc. was established by Steve Jobs and Steve Wozniak on April 1, 1976 as a computer designer, developer and seller company. However, the company shifted its focus from only personal computer to include other consumer electronics such as portable media player and mobile phone in 2007. Apple Inc becomes one of the most popular makers in its field since it seems that its popularity has increased according to a report on www.statista.com that Apple Inc’s products sales was generally increasing throughout the first quarter of 2006 to the first quarter of 2014. On the one hand, it has increased its revenue from about 14 billion US dollars to more than 170 billion US dollars in 2013. All in all, the company is highly successful corresponding to its products’ development and their sales growth in world’s market.
Communication is the key to a successful business because everything is carried out properly and operates smoothly, thus being well organised too.
The SWOT analysis is a useful tool for identifying our personal strengths, weaknesses, opportunities, and threats to our plans and goals. According to a “Fuel My Motivation” article (2010), this analysis considers internal influences that can positively or negatively affect our ability to achieve our goals. The internal factors are our strengths and weaknesses. Also considered are opportunities and threats, which are external influences that can have a positive or negative impact on the ability to achieve our goals. I will share how the self-assessment instruments and self-exercises in this course have contributed to assessing and understanding my strengths and weaknesses. I will also discuss techniques I will use to leverage my strengths and understand my weaknesses. In addition, I will consider opportunities that I can take advantage of and the threats that can possibly impede my progress.
service and quality. apple also has various strategies’ like they have good staff which deals with the
Nokia Corporation is a multinational telecommunications company headquartered in Keilaniemi, Espoo, Finland, and is one of the fastest growing companies in the world. Nokia currently have more than 100,000 employees in 120 countries worldwide with annual revenue of 519 million Euros and had 274 million Euros in profits in the third quarter of 2013 (Nokia Reports 274). Nokia produces different products and services such as mobile phones, mini tablets and accessories. To add, Nokia offers digital mapping, navigation systems for phones as well as automobiles. Recently, Nokia have announced the newest innovative products they will be releasing, the Lumia 630, 635 and 930. This report will closely examine Nokia’s operations and will outline both the benefits and the risks of expanding their operations to the country.