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Characteristics of green business
Corporate Social Responsibility and Ethics
Corporate Social Responsibility and Ethics
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Today’s world is extremely complex in the sense that it is constantly changing. Not only is the world itself changing, but societies and the environment are consistently growing and developing. This constant fluctuation between these two categories is affecting all types of organizations, especially businesses. Due to the constant changes in today’s world, shareholders and stakeholders expect information about the financial, operational and investing activities of a business. Businesses are either flourishing or failing, but all the businesses that are most successful do not only owe their success to the products or services that they provide but also dedicate a portion of that success towards their understanding of the world around them. Every organization is concerned with the success of their business but the prospering businesses handle the day to day operations very sufficiently and focus on the longevity of the organization. The successful business understands the concept of sustainability and sustainable development. Due to the competition in the various markets, businesses must not only be concerned with well-being of the organization but are encouraged to look at their business from the entire perspective in order to see their impact on the world around them.
Sustainability is being considered by an increasing number of businesses due to the increase in environmental awareness, which is the concern for the conservation and improvement of the environment. By definition, sustainability “is a business strategy that drives long-term corporate growth and profitability by mandating the inclusion of environmental and social issues in the business model.” (DWDG). Not to be confused with corporate social responsibility, which ...
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...ness School Working Paper. 12-018. 22
September 2011. Web. 14 November 2011
DWDG "Do Well Do Good, LLC." Do Well Do Good, LLC. N.p., n.d. Web. 22 Nov. 2013
WCED “Our Common Future, Chapter 2: Towards Sustainable Development - A/42/427 Annex, Chapter
2 - UN Documents: Gathering a Body of Global Agreements." Our Common Future, Chapter 2: Towards Sustainable Development - A/42/427 Annex, Chapter 2 - UN Documents: Gathering a Body of Global Agreements. N.p., n.d. Web. 21 Nov. 2013.
(APD) “Africa Product Development” N.p., n.d. Web. 22 Nov. 2013.
John Elkington, "Towards the Sustainable Corporation: Win-Win-Win Business Strategies for Sustainable
Development," California Management Review 36, no. 2 (1994): 90–100.
TBL "The Triple Bottom Line: What Is It and How Does It Work?" The Triple Bottom Line: What Is It and
How Does It Work? N.p., n.d. Web. 21 Nov. 2013.
With forward movement in society, it is important to consider not just what will propel most toward success, but also what will help to sustain the environment along the way. What may have been considered appropriate decades ago, may no longer be socially acceptable due to the changes observed in both the business world and the environment (Fiske, 2010). Therefore, it is important for organizations thriving in today?s economy to consider how they may capitalize most effectively from their product or service of choice while minimizing or eliminating any damages along the way (Knoke, 2012).
Wheelen, T. L., & Hunger, J. D. (2010). In Concepts in Strategic Management and Business Policy Achieving Sustainability, Twelfth Edition. Pearson Education.
This paper critically analyzes Nike company sustainability strategy. Every investor or a group of investors wishes to see the business profitable at the current time as well as having good prospects for future (Werbach, 2009). For this reason, business sustainability strategy is very important. A strategy is a plan that guides the company or a business firm towards a certain direction or set goals. Thus, sustainability strategy is an action plan that a company set in order to maintain the plan toward the achievement of company’s goals in future. Sustainability strategy puts into consideration aspects such as the source of raw materials, competition, human resource development, and sustainability, and the general business environment. Thus, in evaluating a business’ sustainability, it is important to consider the business planning in this direction (Heslin and Ochoa 2008)
Companies have presented investigations about their motivation towards voluntarily social and environmental as insolvent. This paper argues in agreement with Adam’s view that the goal of CSR reporting is to promote credibility and corporate image of stakeholders operating in a particular industry. Whereas companies must focus their efforts on enhancing their profitability, they should also ensure that the welfare of other stakeholders is protected.
Protecting the environment has become an important issue in today’s society. There is no longer any doubt that businesses should consider their social responsibility and the impact of their activities on their stakeholders. In addition, firms are beginning to realize that corporate sustainability can prove to be a win win. There are multiple benefits of sustainability linked to costs, revenues, community relations, and more. The decision to strive for sustainability is obvious, but this process is easier said than done. Developing a sustainability strategy is difficult in itself, but the most challenging factor is the actual implementation. Marc J. Esptein, the author of Making Sustainability Work: Best Practices in Managing and Measuring Corporate Social, Environments, and Economic Impacts, provides companies with tactical methods and approaches, as well as real life examples and personal advice in order to assist in helping companies with achieving corporate sustainability.
Sustainability is an “enduring and balanced approach to economic activity, environmental responsibility and societal benefit”- Tata Steel. Sustainability is about meeting the ...
Stuart Hart, in a business article, discusses the tough task for companies to make a sustainable global ec...
In conclusion, I have to say that there is a solid invisible relationship between impacts of businesses on environments, profitability of sustainable business, and responsibility of business. When one of these ones changes, it will effect to others. When a business adapts efficient and sustainable system, it will reduce negative externalities and increase positive externalities to environment. Once the business adapted efficient business model, it will reduce cost and maximize its profits. Obviously, the sustainable and efficient business model will make the business social more responsible to environments.
Sustainability is a concept with a diverse array of meanings and definitions – a widely used glamorous, ambiguous, ambivalent and vague concept that is used by different stakeholder groups in various ways. Presumably to avoid noodling over a terminology or to avoid the confrontation with a definition, most widely the concept is broken down a planning process (c.f. e.g. Döring & Muraca, 2010). That is why most common sustainability is understood as sustainable development.1
1.- INTRODUCTION: Without doubt, the 20th century has changed our priorities, especially when it comes to the way we do business. Popular sustainable business models, as advertised in the media, have evolved into much more than a moral obligation or an external requirement to generate money. Essentially, they are forcing companies to reinvent the systems and approaches with which they generate value and profitability for the company.
7). Their definition was as follows: “ It is in the hands of humanity to make development sustainable… to meet the needs and aspirations of the present without compromising the ability of future generations to meet their own. (SHRM, 2011, p. 7).” Sustainability is the organization’s commitment to balance financial performance with contributors to the quality of life of employees, society at large, and environmentally sensitive initiatives (SHRM, 2011, p. 2). Workplace sustainability requires observation of the following: work force diversity, environmental impact, bribery and corruption, community involvement, ethical sourcing of goods, human rights, product safety, and product usefulness (Epstein & Roy, 2001, p. 588). Creation of a stable, sustainability culture can support the company’s efforts to reach its long term goals; however, sustainable practices are more often found in medium and large staff-sized organizations, publicly and for-profit companies and multinational companies (SHRM, 2011, p.
Business sustainability consists of three components, these are: social, economic and environmental. The business has to consider these three components as the business must make a maximized profit (economic) but must not in any way damage the environment in the long term (environmental). The business must also take care of social issue and people and communities as they are support the business.
Sustainability simply defined to me as balancing act between the development of sustainability is necessary for both planet Earth and humans to survive. This is reinforced in the World Commission on Environment and Development report (1987) that sustainable development must meet the needs of the present without compromising the well-being of future generations”. The Earth Charter Organization widened the idea of sustainability to respect for a culture of peace, universal human rights, nature, and economic justice (What is sustainability?, n.d.).
The sustainability of the ecosystems on which the global economy depends must be guaranteed. And the economic partners must be satisfied that the basis of exchange is equitable” (World). This quote demonstrates the complexities of sustainability. Another thing corporations should focus on when trying to be sustainable is their environmental impact.
This conference triggered the creation of a new resolution titled, “Transforming our world: the 2030 Agenda for Sustainable Development”. This resolution incorporated “far-reaching” goals concerning poverty, cooperation, and protection issues, intending for these goals to be resolved by 2030. As asserted in A/RES/70/1, the United Nations seeks “to strengthen universal peace in larger freedom” by primarily creating partnership between countries. Following this, Agenda 21, a finalized plan of action, was created by a conference run by the United Nations Conference on Environment and Development (UNCED) and adopted by 178 governments. The Commission on Sustainable Development (CSD) was created in the following conference to assure that the goals addressed in Agenda 21 were properly executed. This agenda was a commitment to maintain diverse aspects of sustainability such as combating climate change, improving sanitation, and helping human settlements. A/RES/70/210 recalls that the United Nations “acknowledges the importance of making cities and human settlements inclusive, safe, resilient, and