Super Bowl Advertising

The human brain is a complex mechanism capable of performing a myriad of tasks; however, it still falls victim to the treachery of media advertising. One of the most prominent influences in society today comes from advertisements. Studies have shown that the average person views between 300 and 700 advertisements per day. This means that advertisements and the media are powerful pervasive forces that influence every strata of our culture and society. The media is a ubiquitous power that can persuasive individuals to view situations positively or negatively; therefore, our opinions can easily be swayed based on the advertisements an individual views. In addition, some forms of advertising can be subliminal, such as the strategically-placed soda

Go Daddy, a company that helps small business owners develop websites, has a lengthy history of sexism, objectification, and over sexualization of women in their advertisements. A history that the current CEO is valiantly trying to reverse; however, the media marketing team has other intentions. The devastating, demeaning, and degrading 2013 Super Bowl commercial produce by Go Daddy begins with Bar, an attractive, vivacious , eye-catching model, and Walter, a nerdy, ungroomed, unpleasant adolescent sitting side by side. There’s a distinct noticeable difference between their physical features. A female spokesperson for the company begins to read from her script words that slowly reverse all progress woman have made in the past century. Her transcripts reads, “There are two sides to GoDaddy. There’s the sexy represent by Bar Refaeli, and the smart side that creates a killer website for your small business represent by Walter. Together they’re perfect!” The two then embrace in an awkward and disgusting audio-enhanced 10 second kiss. After the sloppy kiss, The thought provoking text, “When sexy meets smart. Your small business scores,” lingers across the screen as the antifeminist commercial slowly fades

The media is an influential establishment that can control the inner desires of the masses. Super Bowl ads have always been sexual in nature; however, not only Super Bowl ads fall into this category of being sexist and misogynist. Regular advertisement that are viewed by the masses can promoted unnoticed prejudice and stereotypes against women without the viewer being any of the wiser. The images and stereotypes the media creates can easily diminish the efforts of women activists that have been instrumental for gender equality in the United