SunTrust Bank
3) Competitors Analysis SunTrust Banks, Inc. is the 9th largest bank in the United States. SunTrust's operations are mostly concentrated in the Southeast. The major competitors that STI competes within the financial services industry are:
Locally rival
US Bancorp (USB): It is the 10th largest nation bank, and it offers a similar product line to what SunTrust bank offers.
Capital One Financial (COF): The bank almost similar to the size of SunTrust Bank and US Bancorp, however, it operates in a credit card business.
Regions Financial Corporation (RF): it is quietly similar to SunTrust Bank since it is mainly focused on the Southeast in the US and provides similar product line.
National banks
BB&T (BBT):
Bank of America
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The top banking trends are: Mobile banking:
Since smartphones have become popular, the mobile phone apps became part of their lifestyle. Many people nowadays are demanding mobile-banking apps, especially the young generation. A survey conducted for Federal Reserve Board’s Division of Consumer and Community Affairs, 51% of smartphone users had used mobile banking apps in 2013, which increased from 3% from last year, and the number is increasing. Therefore, banks need to focus heavily in developing their apps in order to satisfy their customers. (http://www.federalreserve.gov/econresdata/consumers-and-mobile-financial-services-report-201403.pdf (Page 1)
2. Emphasize on security and authentication
Because there are high profile data breaches in 2014 such as what happened at JP Morgan Chase, banks are required to ensure better security system, especially in payment. Financial institutions need to focus on how to identify and authenticate mobile banking apps users when logging into their accounts. According to a survey conducted by Bank of America in 2014, 78% of respondents are welcomed and comfortable with adding more security feature to access to their mobile banking app. (http://newsroom.bankofamerica.com/files/doc_library/additional 2015_BAC_Trends_in_Consumer_Mobility_Report.pdf (page
Wells Fargo & Company is an American public company which deals with banking and financial services headquarters in San Francisco, California. It is the word second largest bank in the market capitalization and ranked as the third largest in the U.S in terms of its assets.
JPMorgan Chase is one of the largest and best known banks in the banking industry. JP Morgan Chase is a global financial service firm with operations in over 50 countries. With a CEO who is known as one of the banking industries top leaders it is obvious why they are in the top 10 of the fortune 500. Although JP Morgan Chase bank is one of the leaders in the industry I believe they are a long way away from being the most innovative bank around. Banks can be one of the most targeted locations for robberies which is why I find it important for them to protect their customers and themselves. Utilizing computerized bankers would be a good start to safety within their branches. Money should not be kept on the floor of any bank to avoid unnecessary situations.
In addition to banks, Wells Fargo also owns the world's largest stagecoach empire and history museums. Wells Fargo has offices in 36 countries
The Bank of America, the second largest bank holding company in the United States by assets after JP Morgan Chase (Forbes, 2013) was originally founded in 1904 as the Bank of Italy. The Bank of America is now a multinational and financial services corporations with its headquarters located in Charlotte, North Carolina. In 1998 North Carolina National Bank started a series of acquisitions of several banks (including the Bank of America in 1998). The newly-merged bank took the name Bank of America and maintained its headquarters in Charlotte, North Carolina (Bank of America: Our Heritage, 2014). In the 2000s. Bank of America continued to expand with the acquisition of FleetBoston (2004), MBNA (2006), investment management company U.S. Trust (2007), mortgage company Countrywide (2008), and Merryl Lynch in 2009 (Gupta & Herman, 2012).
Wells Fargo, is an American International banking and financial services holding company. It provides banking, mortgage, investing, credit card, insurance, and consumer and commercial financial services. In July 2015, Wells Fargo became the world’s largest bank with 8,700 branches and 13,000 ATMs. In addition, it was the second largest bank in deposits, home mortgage services, and debit cards. Wells Fargo’s main office is located in Sioux Falls, ND., and was recognized as one of the, “Big Four Banks”, which included JPMorgan Chase, Bank of America, and Citigroup.
Known as the kingpin of wall street J.P Morgan was known for many ambitious endeavors. J.P Morgan became one of the richest and most powerful businessman in the world during his era. He was one of the most powerful bankers of his time who founded private banks and industrial partnerships in the late 1800s. He financed railroads, and helped establish many major corporations such as U.S Steel, International Harvester and General Electric. He was born in New England to a prominent family and his father was a banker and founder of Aetna Insurance company. He started to work for his father’s firm Duncan, Sherman & Co as a clerk. The Morgan’s started to grow their wealth through directing foreign investments into American businesses. Morgan started to take his fathers responsibilities after the Drexel Morgan merger. This extended the
Since Wells Fargo is the third largest bank in the United States, there are various venders
High school seniors takes deep breaths and parade onto the stage. The beginning of a new chapter awaits as they make the journey from one point of the stage to the end. They reflect on what they have been taught in those many years of high school. The most terrifying fact while graduating high school is the next step: making it on their own. Because they have taken part in the appropriate classes, the students are certain that they have gained the correct knowledge to begin making their mark on the world. In high school, it is crucial to achieve the appropriate classes in order to feel ready to take on the world ahead as an adult. However, many students lack proper education. One key example is financial literacy. Financial literacy is the
Initially the bank’s core banking system was product oriented, but the need of the hour was to develop a customer oriented system, because the challenge is to build customer loyalty, cross sell, and enhance repeat business.
The Royal Bank of Canada is Canada’s largest bank by market capitalization and the 18th largest globally. They offer financial services to both the private and public sectors, acting as an investor for small businesses and in the retail industry for individual consumers. The bank
First North Bank has recently acquired Banks R Us (probably because of the horrible name) and will be expanding their operations considerably. They will be changing the name of Banks R Us to the First North Bank name at the following locations: Madison, WI; Wilmington, NC; Lakeland, FL; Amarillo, TX; and Medford, OR.
Using technology makes everything easier. Recently, most companies depend on technology to provide many services for consumers. Banks are one of the sectors that relied on technology dramatically in order to provide better services to their customers. Chase Bank and Bank of America are two of the biggest banks in the US. Although each bank has made its own commercial regarding to using the application vie smartphones, there is a great similarity between them in terms of people, the style and the main idea.
To perform our research study, we attempted to get answers to these questions: How do North Carolina bank policies reduce the spread of identity theft? To what extenet are the policies of one bank better than the policies in the others in reducing identity theft occurrence? What role can N.C. bank consumers play in reducing the risk of becoming identity theft victims? We hoped that the responses would prove our hypoithesis: the banks that have tight security policies in place have less consumer complaints than those that do not.
Communication modern technological tools that have been enhanced by Information Technology are having an impact on changing the very structure and communication of banking. That is, clients are enabled to make their banking transactions whenever and wherever they want. Bank clients, by just logging on their online account, can transfer any amount of money from their account to any other account, check their last processed banking transactions and apply for loans and other banking services. According to Keyes ( 2000, p.591) 'electronic checks provide consumers with the benefits of convenience and safety while allowing billers to maintain their existing depository relationships with their banks'. Further, e-mails has enabled bank employees to notify their customers of any new enhanced bankin...
One of the reasons why banks adopted this new system, was the ‘boom’ in online shopping and the need for an online payment platform. For the bank themselves, online banking reduces customer service staffing levels, as well as improving speed and flexibility of business transactions. (Shih and Fang, 2004)