Summary: The Dallas Homeless Alliance

The problem with the homeless is always a problem ever since civilization exists and continues to be an issue that we need to resolve. The Dallas Homeless Alliance (DMA) from JCPenney is preparing a proposal to rebuild the homeless people’s lives and utilize the knowledge and skills they all have to better and support the community.
The Dallas County has over 80 percent of the homeless population who live directly in Dallas and the rest are scatted around the area. The living condition is not satisfactory, and almost none of them has a proper shelter for permanent residence. There are two groups that will be the main target of our program: the individuals who are unsheltered for half a year to a year, and those who live more than eight years on the street. The DMA focuses on the goal of improving their lives physically and psychologically.
Our proposal is to prepare

the homeless population of the Dallas County to go back to workforce with physical and emotional support. Currently we are partnering with a non-profit organization Metro Dallas Homeless Alliance (MDHA) and Enterprise Rent-A-Car® for expertise and supplier of the project. Listed are some additional details.
• Events
o The DMA organize weekly events which locate at different shelters as well as offer opportunity to have food, business outfits, job recruitment, career advice and training, and grooming during the event.

o Food donation is accepted at the participating churches. People can also drop-by at our events to donate food or clothes. Most of the clothes will be provided by the JCPenney retail stores and can be customized according to needs.
• Staffing
o We rely on the community for most of the activities and events. Volunteers sign up through our website for picking up clothing and donated food, setting up the weekly event, and driving the homeless people to work.
o Cosmetologists for the grooming section could receive a tax credit by contributing their hours and other hair products.
o Each event will have at least one career advisor and several security guards presented.
• Marketing
o We use the direct marketing with different companies for advertisement. In the future, we are planning to initiate another plan to build permanent housing for the homeless people to satisfy their physiological

need.
By the above implementation and analysis, the DMA are asking the Dallas Chamber of Commerce to invest about $63,300 from a total of $126,600 budget we estimated. Other half of the funds will be through donations from the public. In conclusion, the Dallas community is thriving with great prosperity economically, and through our proposal, we can increase the job opportunity and solve the homeless population issue. With the approval to launch the project, we will success in regaining those ordinary lives that were once lost.